Cory A. Shrecengost Email & Phone Number

• Develop and implement information architecture and navigation strategy for web content, ensuring an intuitive and user-friendly experience that aligns with business objectives.• Identify and address gaps in web content by conducting a thorough analysis, ensuring comprehensive coverage of topics, and addressing customer pain points to improve conversion rates• Spearhead the creation of solutions pages tailored to diverse audiences, including different roles, business sizes, and use cases. Craft content that resonates with customer-centric audiences, showcasing the value proposition effectively.• Direct compelling event content that aligns with brand messaging and engages target audiences. Collaborate with cross-functional teams to ensure content consistency and relevance across various events.• Offer guidance and support to customers participating in speaking events, ensuring they effectively convey their messages and maximize the impact of their content. Foster relationships through coaching to enhance overall event experience.• Strategize and implement a comprehensive content measurement framework, defining key metrics and KPIs. Ensure alignment with business goals and objectives, enabling data-driven insights for continuous improvement.• Regularly analyze and report on content performance within the established measurement framework. Provide insights to key stakeholders, highlighting successes and areas for improvement to optimize content strategies.• Establish and oversee content governance policies and procedures, ensuring consistency, quality, and compliance with brand guidelines. Manage review cadences to maintain a seamless and cohesive online presence.

• Drive content production for Dropbox Sign, developing and overseeing a high volume of thought-leadership, product marketing, service-driven, and customer-centric content and their derivatives.• Developed a content intake process and content production process. This process became the central intake and project management tool for the entire Dropbox Sign marketing team. Time-to-publish blog content improved by 108.21% since content the previous year.• Oversee Dropbox Sign blog strategy and implementation. Since taking over the blog strategy, we’ve increased page views by 46.96%, conversions from the blog by 92%, and organic search clicks to the blog by 167.2% YoY.• Work closely with the Sr. Content Strategy Manager, demand generation, and product marketing managers to ideate and assess content alignment to business objectives and customer needs.• Flesh out creative briefs and make sure content creators and stakeholders understand content purpose and goals.• Review and approve content drafts with a strong sense for compelling storytelling, strategic alignment, clarity, and brand style.• Review content performance metrics and draw insights into what’s working and what’s not.• Supported the cross-functional launch of the Dropbox Sign rebrand which included advising on content deliverables, content production and delivery, and social media strategy development and implementation.• Oversee Dropbox Sign organic social media strategy and implementation. Highlights of this new strategy were a 78% increase in engagement rate QoQ on Twitter, a 13.9% increase in CTR QoQ on Linkedin, and an 82.11% increase in Engagement Rate QoQ on Facebook.• Served as a community builder for the Sacramento neighborhood where I helped organize and host our quarterly events, studio pop-ups, and other ancillary events. • Active member in the Dropbox Pride ERG where I helped to coordinate Pride month events including organizing several different participatory events and hosting them.

Petaluma, California, United States

• Led the high-priority launch of a sales-enablement platform to empower our sales team, Sales Partners, Supplier Services, and Supplier partner sponsors to work together to accelerate the demand generation, marketing and sales capabilities of our Partners.• As part of these extensive efforts, I developed the Information Architecture (IA), User Interface (UI), and plan for the launch of the Sales Enablement platform, Mindmatrix. I own the relationship with the platform vendor to create our instance and customize the experience to meet our unique business needs.• Developed a laboratory designed to build strategic value propositions and shift internal thinking to become more value-centric. • Collaborate with marketing communications, design, and UX team to develop beautiful, high-performing content across channels.• Significant project management and alignment of the marketing communications, product marketing, education, supplier services, and leadership teams on process, progress, challenges, risks, and status of major projects.• Oversee the day-to-day management of three major websites including content updates, repurposing, and new landing page development. • Ensure our public and internal corporate websites performed adequately, improving content and user experience wherever possible across all three of our sites.• Hosted a number of training events for Sales Partners and a significant number of training events for our internal colleagues, speeding our company-wide adoption and readiness to support Partners.

Sacramento, California Area

• Revitalized company blog and created a blogging strategy with an emphasis on thought leadership and sales enablement in both retail and wholesale market • Regularly create and maintain the blog editorial calendar by leading, managing, and developing written and visual content• Manage the company’s social media presence on Twitter, Facebook, and LinkedIn. Under my management, increased follows on Twitter by 23% and Linkedin by 55%• Optimized SEO for blog content and corporate websites to meet the company’s sales enablement goals• Designed and wrote content for new pages on eCommerce and corporate landing pages to improve the flow of traffic, increase sales leads, and drive conversions• Created and maintained email marketing calendar and worked in conjunction with Marketing and Sales leadership on developing a deployment strategy based on segmentation and personalization• Created new merchandising standards for eCommerce site and helped manage new product implementation• Revamped current product merchandising including updated images, navigation, and description copy

Reno, Nevada Area

• Managed Yelp Reno’s social media presence on Facebook and Instagram. Under my management, increased follows on Instagram by 17.5% and Facebook by 29%• Compiled regular reports on efficacy of social media programs and initiatives, providing strategic recommendations to improve execution, reach, and positive reception• Assisted in coordinating the preparations of over 20 organizations for the annual "Yelp’s Home Away from Home 2018” benefiting Ronald McDonald House Charities Northern Nevada, which brought more than 1,000 people and raised $22,000 to help keep families close in the community• Collaborated with local organizations and media to publicize events and create news segments highlighting local businesses• Assisted in organizing and executing marketing events (parties, happy hours, etc.) and coordinated social media campaigns to promote them

280 Brinkby Ave. Reno, Nv

• Provided strategic counsel to a wide variety of clients, including social media content audits, social media measurement, and audience analysis• Created social media presence for several brands that had no previous accounts.• Manage several brand’s social media presence on Twitter, Facebook, LinkedIn, Instagram, and Pinterest• Developed creative copy and designs based on the direction of the agency leadership for a wide variety of clients• Designed and implemented several websites for brands from start to finish, including design, build, and upkeep• Managed Search Engine Marketing accounts for over 20 clients using both Google Adwords and Bing Ads• Earned Google Adwords certification for 2 consecutive years

University Of Nevada

• For the National Student Advertising Competition (NSAC) and Integrated Marketing Competition (IMC) on three teams; planning, creative, and presentation• Researched and planned a large $10 Million media budget for a national year-long campaign and scheduled a budget• Worked on the creative planning and implementation of our strategy book and served as a speaker for presenting our plan• Received 2nd place for integrated marketing presentation in our district

Reno, Nevada Area

• I worked in data entry, project management, customer relations, media, and design assistance and any other tasks spontaneously sent my way

Reno, Nevada, United States

• Planned and coordinated with fellow state officers for the 84th Nevada State FFA Convention• Developed relationships with business, government, and alumni leaders and played a major role in developing and hosting the Nevada Agriculture Youth Leadership Experience• Communicated with Nevada FFA members and advisors across the state at various events including chapter visits, banquets, leadership training, and workshops• Served as a delegate of the Nevada FFA to several other state conventions to represent our state and to present workshops and leadership training

Carson City, Nevada

• Worked with lobbying interests at the Nevada legislature• Attended committee meetings on bills that were important to client interests • Kept detailed notes on committee meetings and reported on bill status and important updates• Assisted with filing and recordkeeping to keep track of bill status and update clients• Networked with legislators and sat in on meetings to discuss bill implications and present data