Cory Asrilant Email & Phone Number

Greater Los Angeles Area

Collaborate with all park operating groups and the Sr. Leadership Team to identify operational improvements that expand and enhance the overall efficiency and effectiveness of the organization while raising guest and employee satisfaction. Drive standardization and effectiveness across the organization identifying new opportunities and driving innovation.

Led a team focused on generating attendance and revenue for Universal Studios Hollywood. Conceive and execute the strategic initiatives and sales goals for all VIP Experience sales activities as well as attendance from the Youth and Education, Group Sales & College channels. Also overseeing the Sales Call Center responsible for the VIP Experience and other sales channels. Responsible for yield optimization, pricing decisions and management of segment and product mix. Responsible for developing annual sales plan and operating budget. Development of new, financially-sound products and launch them accordingly.

Champion the development and implementation of long and short-term integrated multi-channel marketing/sales plans for key consumer segment and product initiatives. Ensure the utilization of data and intelligence to develop sound marketing strategies, anticipate trends and articulate future marketing needs. Lead all creative development, product strategy and media programming. Responsible for multi-million dollar marketing budgets as well as negotiation, barter and partnership integration. Develop pricing strategies, balancing business objectives and customer satisfaction. Facilitate all Special Event aspects of the Marketing & Sales team including Promotions, PR, Sales, Advertising, Social Media, Interactive, E-Commerce and Consumer Insights. Oversee and approve all Special Event creative elements including TV/Radio Spots, Print, Out of Home, Online & Print Ads, In Store POS, and Direct Mail. Forge solid relationships across multiple organizational levels from line employees to executive leadership. Lead cross functional teams to flawlessly execute collaborative product initiatives. Account management for American Express, GE Money, Kia, Dyson, Sharp, and Hertz. Created integrated pitch materials to potential promotional third party partners. Contract negotiation with key intellectual property owners and celebrities.

In coordination with outside agencies, managed all advertising projects for multi-channel business units including TV, Radio, OOH, Print and Direct Mail. Managing all aspects of projects from concept to completion, including writing and approving of creative briefs, consumer research, creative development, budget estimation, vendor selection, and quality control.

Integral part of a team that netted over $300 Million dollars for charity via the creation of the multi-day walks and bike rides that challenged the participants to do more than they ever thought possible.Led the creative conceptualization, development and execution of the opening and closing ceremonies as well as nightly entertainment for all of the West Coast Events for the Avon Breast Cancer 3-Day walks and AIDS bike rides. Oversaw the scouting of all event locations on the west coast as well as in Europe and Alaska. Includes site prep, jurisdictional approvals and permits, and development of site plan for all logistical elements of the events. Contract negotiation with local, national, and international vendors and government officials.

Managed a team of creative professionals to develop and flawlessly execute new show production, guest enhancements and large scale single and multi-night events including:Halloween Horror Nights – Managed a multi-million dollar production budget & timeline for the development and execution of their annual marque event. Responsible for over 200 technical crew and 500 performers on a nightly basis. Millennium Dance Party – Produced the largest West Coast New Year’s Party with 5 live performance venues and 3 firework displays concurrently.