Cory Asrilant Email & Phone Number

Greater Los Angeles Area

Collaborate with all park operating groups and the Sr. Leadership Team to identify operational improvements that expand and enhance the overall efficiency and effectiveness of the organization while raising guest and employee satisfaction. Drive standardization and effectiveness across the organization identifying new opportunities and driving innovation.

Led a team focused on generating attendance and revenue for Universal Studios Hollywood. Conceive and execute the strategic initiatives and sales goals for all VIP Experience sales activities as well as attendance from the Youth and Education, Group Sales & College channels. Also overseeing the Sales Call Center responsible for the VIP Experience and other.

Champion the development and implementation of long and short-term integrated multi-channel marketing/sales plans for key consumer segment and product initiatives. Ensure the utilization of data and intelligence to develop sound marketing strategies, anticipate trends and articulate future marketing needs. Lead all creative development, product strategy.

In coordination with outside agencies, managed all advertising projects for multi-channel business units including TV, Radio, OOH, Print and Direct Mail. Managing all aspects of projects from concept to completion, including writing and approving of creative briefs, consumer research, creative development, budget estimation, vendor selection, and quality.

Integral part of a team that netted over $300 Million dollars for charity via the creation of the multi-day walks and bike rides that challenged the participants to do more than they ever thought possible.Led the creative conceptualization, development and execution of the opening and closing ceremonies as well as nightly entertainment for all of the West.

Managed a team of creative professionals to develop and flawlessly execute new show production, guest enhancements and large scale single and multi-night events including:Halloween Horror Nights – Managed a multi-million dollar production budget & timeline for the development and execution of their annual marque event. Responsible for over 200 technical.