Sr. Associate, Digital Activation
New York, Ny, Us
- Manage Clorox marketing campaigns across DV360, Verizon's Oath, Amazon, and The Trade Desk, with over $15,000,000 in annual investment and billions of impressions served-Managed McDonald's marketing campaigns across the same platforms with over $5,000,000 in annual investment and hundreds of millions of impressions served-Manage communications with in-house strategy teams, clients, and external vendors to ensure seamless activation of dozens of campaigns annually-Analyze campaign data to help improve performance, target actionable audiences, and combat ad fraud -Create and update excel sheets that generate campaign-specific data files, saving 20-25 hours of time per person each quarter-Trained five new team members on marketing best-practices as well as our team-specific practices