Responsible for all paid and organic acquisition. Yendo is the first credit card backed by the value of your car and provides access to affordable credit to our customers.

Led Product organization responsible for acquisition, registration, onboarding, upsells and referrals.

Self Financial is a financial technology company with a mission to increase economic inclusion and financial resilience by helping people build credit and savings. We've helped over 1,000,000 people improve their credit through our Credit Builder Account and the Self Visa Credit Builder Card.I was the first Product Growth hire at Self. I worked on the Product team and led a group of Engineers, Analytics and Design that worked across the organization, from marketing to customer success to compliance, legal and everyone in between, to grow our customer base.

Advised Doggo on organic growth.

After a long spell "in-house" and moving back home to Austin, took the plunge and co-founded a consulting group focused on helping direct-to-consumer enterprises & venture-backed startups scale customer acquisition. LMG's roots were in starting & growing valuable companies - so the team was made up of entrepreneurs & operators who get it. Though COVID ultimately threw a small wrench in the works, we were proud to help and serve a number of seed, series D and even public companies with their customer acquisition strategies.

Led a team of Web Engineers, Production and Growth Marketers accountable for US, EMEA and Japan web strategy and pipeline. Sites included Box.com, Box Blog and Boxworks.I was hired as the first the Director of Product Management for Box.com. I was responsible for the web roadmap, defining and socializing the vision with the Design, Analytics & Data Science, Product & Performance Marketing, Sales, Customer Success and the C-teams to get buy-in across the global organization and then get it done. Our team focused on 3 core areas, Demand, Conversion and Brand Storytelling, using agile to deliver the end result. Our biggest successes included leading a complete redesign of Box.com, launching 6 new international sites, creation of the Conversion Rate Optimization program from zero, development and launch of a Box.com AI Personalization Engine for ABM in partnership with the Data Science team, revamped modular system within Drupal, overhaul of Box's Blog to React and an updated technical SEO infrastructure. As a result of the team's work, we saw a 31% increase in total pipeline, 105% increase in SEO pipeline, 27% increase in global SEO traffic, 154% increase in Japan SEO traffic and launched 90 A/B/multivariate/personalization tests that accounted for ~10% of total web pipeline.

Moved to San Francisco as the first hire for Global Head of Organic Acquisition, I was responsible for building the SEO, Product SEO, web content strategy and app store optimization teams. Our core team covered the Americas, EMEA, APAC and China. Our team was composed of Engineers, Designers, UX and Production to drive organic user acquisition through Uber.com and the App Store.Our primary strategy centered around building out massively scaled driver and rider guides for the global operations organizations that would answer our customers questions, capture untapped organic traffic and reduce acquisition costs. One of our biggest accomplishments was overhauling our entire web strategy that included a custom built in-house CMS (Chameleon), launching 45 international sites, migrating ~1500 sites into Uber.com. We held summits in San Francisco, Mexico City, Amsterdam and Singapore where upwards of 150 local marketers attended to learn the CMS and launch bespoke guides across the globe. Combined, this work produced hockey stick style growth for organic traffic.

Led global SEO team of 45 responsible for organic traffic to 55 EMEA, APAC, Americas and BedandBreakfast websites, across 20 languages, totaling +100 million visits. SEO was responsible for ~70% of traffic and the top traveler acquisition channel.Core responsibilities included defining, managing and socializing our global SEO strategy across the organization, building and motivating a world class team of SEOs across 5 continents and partnering with Product and Engineering teams to ensure a robust and effective Product SEO roadmap. Our team’s major accomplishments included:- Successful cross-domain canonicalization of ~30k listings between HomeAway and VRBO in partnership with Product, Engineering, Product Marketing and the C-suite. Project drove a ~15% increase in property page traffic and served as template for a global rollout- Sustained +30% YOY traffic growth for VRBO, at the time a ~20 year old site/business- Migration of ~30 sites to the HTTPS protocol - Development of a robust Share of Voice report covering ~60k keywords globally, including all top competitors for each market. Report used for all executive level reporting including at Quarterly Business Reviews with the C-team- Creation of HomeAway’s first unified content marketing strategy for HomeAway, VRBO and Vacationrentals.com, for user acquisition and organic link acquisition

Moved to London to start management of global SEO team. Focused on global alignment & scale, improving cross-functional integration and relationships with EMEA leadership and teams. Traveled extensively throughout the UK, France, Spain, Germany and Switzerland.

Led Americas, APAC and BedandBreakfast SEO teams responsible for driving organic growth of sites. Built SEO operations for APAC in Sydney and BedandBreakfast organizations from ground up.

Led Americas SEO teams responsible for driving organic growth of US, Canada, Mexico, Brazil, Colombia and Argentina websites. Built local SEO operations for Brazil and Colombia offices, in Rio de Janeiro and Bogota respectively, from ground up

Led US SEO team responsible for driving organic growth of HomeAway, VRBO and VacationRentals.com websites. Grew organic traffic to US sites by +35% YoYLed evolution of SEO organization from one with site-specific teams to one team, working across all sites, with dedicated SEO content marketing, partner outreach and analytics groups.

Player/coach who led team of 6 SEO specialists and managed strategic clients Teleflora, Convio, PerkinElmer, BigCommerce, Silverpop and BMC.Public speaking and presentation experience including the Integrated Marketing Summit (IMS), RISE Austin, Austin Entrepreneur Network and on-site SEO training with clients

Managed enterprise level SEO campaigns including B2B, B2C and also Non-Profit clients with a focus on lead generation, online reputation management and customized link building campaigns

Managed SMB SEO campaigns primarily focused on B2B lead generation

Co-founded AustinCustomLandscaping.com (ACL) to provide a simple way for homeowners, renters and businesses to find quality landscaping services via search. Google’s local search product was still in its early days at this time, and landscaping businesses often had to rely on local and YellowPages-type sites to drive leads from the web. Our ACL site provided an easy way to connect both sides of the market.

Focused on User Interface design, serving as lead UI analyst

Served at the Central Texas Food Bank as an AmeriCorps VISTA working to end hunger in the region. Led the food rescue program for H-E-B, Target, Costco, Panera Bread and Sam’s Club. The AmeriCorps VISTA mission is to strengthen organizations that alleviate poverty through volunteering and the mobilization of resources.