• Builds brand strategy experience• Oversees digital and guerrilla outreach planning• Ensures advertising market research• Advises on data trends, insights, and information• Communicates with sales, operations, and product teams for brand alignment• Manages projects through various stages of development• Manages budgets to support outreach and R&D• Maintains relationships with company partners and affiliates

• Product and marketing advisement included; digital product road map ideation, user experience design (UX), visual design (UI), user testing, customer acquisition, and digital marketing strategy/execution.• Designed UI/UX for the MOBA MVP iOS mobile app.

Our top partners:• Aphotic Restaurant• Xylem Technologies• Hestan Cue• TOYBOX Wines• Bordur Coach LeasingPeriwinkle services include; digital health discovery audits, research & strategy, organic marketing, paid marketing, analytics & reporting, tech & development, branding & identity, and integrated mentorship

• Marketing advisement included; digital marketing strategy/execution, user experience design (UX), visual design (UI), user testing, and customer acquisition.• Integrated mentorship of FMOW employees

• Product and marketing advisement included; digital product road map ideation, user experience design (UX), visual design (UI), user testing, customer acquisition, and digital marketing strategy/execution.• Designed brand identity, and designed/built marketing site.• Digital marketing efforts lead to 51 client bookings in one year.

• Product responsibilities included; hiring, digital product road map, product management, stakeholder comms, user experience design (UX), visual design (UI), and user testing.• Digital marketing responsibilities included; creation/deployment of owned/paid media, customer acquisition, go-to-market strategy/execution, campaign strategy/execution, and monthly performance reporting.

• Product advisement included; digital product road map, product management, stakeholder comms, user experience design (UX), visual design (UI), and user testing.• Designed UI/UX, product managed, user-tested, and shipped the Salusive Health MVP iOS mobile app.• Digital marketing advisement included; creation/deployment of owned/paid media, customer acquisition, go-to-market strategy/execution, and campaign strategy/execution.

• Former key stakeholder who helped drive revenue to $65M+ annually in three years.• Former key stakeholder in the acquisition of Anova Applied Electronics by Electrolux in 2017 for $250M.• Digital products responsibilities included; budget and P&L, hiring, digital products road map, product management, digital products marketing, stakeholder comms, user experience design (UX), visual design (UI), and user testing.• Designed UI/UX, product managed, user-tested, and shipped the Anova Culinary iOS mobile app, Anova Culinary Android mobile app, and Anova Culinary recipes site.• Created and implemented the department’s design, and development processes, and identified, set, and executed OKRs on a quarterly basis to track and measure performance.

• User experience responsibilities included; hiring, product feature creation, stakeholder comms, user experience design (UX), visual design (UI), and user testing.• Designed UI/UX for the MVP web app.• Designed new features, and user experiences (UX) within the custom instance of internal Salesforce CRM.

• Web management responsibilities included; website content management, stakeholder comms, user experience design (UX), visual design (UI), and user testing.• Designed UI/UX for the MVP Startup Resources Portal.• Program management responsibilities included; brand and asset design, and video/sound engineering for “The BizSpark Show” live streaming conversation on Livestream, and Microsoft’s Channel 9.

• 200+ product titles produced (combination of printed and digital materials)• Created and supply digital assets to web team• Managed product teams consisting of editors, designers, authors, web developers, and key stakeholders

• Conducted product/user research, synthesized and analyzed data for product cycles• Collaborated with business developers and technology team members• Produced wireframes, user experience flows, information architecture diagrams, requirement documents, and user interface designs