Cory Cozad Email & Phone Number

Cedar Rapids, Ia, Us

Iowa, United States

Cedar Rapids, Iowa

Cedar Rapids, Iowa Area

Montezuma, Ia

Duties Include:• Oversee planning, creation, dissemination and continuous testing of promotional and transactional email strategies to drive sales, awareness and increase customer engagement.• Working with internal partners to create social marketing initiatives that drive positive brand awareness, loyalty and increase social commerce.• Serving as Marketing lead for on-time digital analytics integration, launch of customer segmentation platform and targeted website promotions system.• Directing external advertising business partner in management of our PPC and CSE programs to increase ROI.• Developing automated/triggered email marketing programs to efficiently onboard new customers and engage the customer base with timely, relevant content and marketing messages.• Providing creative direction and project leadership.• Setting up and maintaining Microsoft SharePoint project management system for fluid sharing of information across departments and collaborating on social/email marketing initiatives.• Actively seeking out and understanding the most relevant social and email marketing tools and best practices to drive profitability and increase brand loyalty/affinity.• Measuring, analyzing and reporting email and social media marketing metrics/KPIs to Marketing and Merchandising teams.

Muscatine, Ia

Coordinate and implement communications, e-marketing and merchandising programs that effectively promote and sell The HON Company, its products and services across channel partners.Duties include:• Participate in the development and implementation of consistent delivery of communication, e-marketing and merchandising programs with web enabled channel partners such as dealers, e-tailers, and wholesalers.• Act as a frontline brand manager interacting with customers and end-users on various platforms ensuring content, communications and promotions are consistent with brand guidelines and optimized across channels in terms of content, voice, style, etc.• Measure and report on the impact of e-marketing and merchandising programs, and analyze, review and report on effectiveness of campaigns in an effort to maximize results.• Monitor trends in e-marketing and e-commerce tools and applications and appropriately apply that knowledge to make HON the leader in the industry.• Work with internal graphics designer to develop concepts for internal and external use.• Serve as the day-to-day manager/operator of internal and 3rd party e-Marketing and e-Commerce technologies such as Exact Target and Omniture.

Forward thinking catalog review specialist with graphic design and product merchandising experience. Managed the production and proofing of customer catalogs for reviews, utilizing current graphic design technology, computer software packages and third party vendors.Duties included: • Served as a strategic, creative consultant while providing support to the Channel Marketing Manager and other areas of the business such as: National Accounts, Sales Development, and Product Business Managers. • For customer catalog reviews; prepared details of work plan and schedule, coordinated the design, photography and copy layouts while determining style, size and arrangement of type and illustrations based upon internal and external customer requirements. • Directly assembled and prepared final layouts for delivery, including electronic materials or print for customer catalog reviews and image requests.• Worked cross-functionally coordinating photography inquiries as they related to customer image requests and catalog reviews.• Completed assignments within established time schedules.• Served as a resource and creative subject matter expert, while working with outside agencies to assist in company marketing efforts related to photography, proofing, retouching, catalog page creation and image requests.• Analyzed process improvement throughout the organization by utilizing internal and external graphical support, and provided that information to management.

Master Of Business Administration - Mba, 3.9 Gpa

Bachelor'S Degree, Communication Studies, Theatre, Entrepreneurship Management

Activities and Societies: Phi Kappa Psi

Education record