Cory Cozad Email & Phone Number

Cedar Rapids, IA, US

Iowa, United States

Cedar Rapids, Iowa

Cedar Rapids, Iowa Area

Montezuma, IA

• Duties Include:
• Oversee planning, creation, dissemination and continuous testing of promotional and transactional email strategies to drive sales, awareness and increase customer engagement.
• Working with internal partners to create social marketing initiatives that drive positive brand awareness, loyalty and increase social commerce.
• Serving as Marketing lead for on-time digital analytics integration, launch of customer segmentation platform and targeted website promotions system.
• Directing external advertising business partner in management of our PPC and CSE programs to increase ROI.
• Developing automated/triggered email marketing programs to efficiently onboard new customers and engage the customer base with timely, relevant content and marketing messages.

Muscatine, IA

• Coordinate and implement communications, e-marketing and merchandising programs that effectively promote and sell The HON Company, its products and services across channel partners.Duties include:
• Participate in the development and implementation of consistent delivery of communication, e-marketing and merchandising programs with web enabled channel partners such as dealers, e-tailers, and wholesalers.
• Act as a frontline brand manager interacting with customers and end-users on various platforms ensuring content, communications and promotions are consistent with brand guidelines and optimized across channels in terms.
• Measure and report on the impact of e-marketing and merchandising programs, and analyze, review and report on effectiveness of campaigns in an effort to maximize results.
• Monitor trends in e-marketing and e-commerce tools and applications and appropriately apply that knowledge to make HON the leader in the industry.
• Work with internal graphics designer to develop concepts for internal and external use.

• Forward thinking catalog review specialist with graphic design and product merchandising experience. Managed the production and proofing of customer catalogs for reviews, utilizing current graphic design technology.
• Served as a strategic, creative consultant while providing support to the Channel Marketing Manager and other areas of the business such as: National Accounts, Sales Development, and Product Business Managers.
• For customer catalog reviews; prepared details of work plan and schedule, coordinated the design, photography and copy layouts while determining style, size and arrangement of type and illustrations based upon internal.
• Directly assembled and prepared final layouts for delivery, including electronic materials or print for customer catalog reviews and image requests.
• Worked cross-functionally coordinating photography inquiries as they related to customer image requests and catalog reviews.
• Completed assignments within established time schedules.

Master Of Business Administration - Mba, 3.9 Gpa

Bachelor'S Degree, Communication Studies, Theatre, Entrepreneurship Management

Activities and Societies: Phi Kappa Psi

Education record