We enable companies in their teenage stage of growth to align people, processes and technology so that they can scale and mature while staying true to their brand. Our goal is to help you design with the client and employee in mind. We specialize in serving tech and SaaS companies.4Xperience Method (4X) is about aligning the Customer Experience CX, Employee Experience EX, Brand Experience BX and User Experience UX so that cross-functional teams can better work together, data can flow and the systems can support automation where needed.Check us out at 4Xperience.com (4X not 4ex 😉)

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4Xperience is a proud partner to Solvera. We deliver human-centric service design in the implementation of processes and technology for Government modernization projects. #serviceblueprints #journeymapping #userexperience #designthinking #employeeexperience #voiceofthecustomer

SMART Technologies is the inventor and manufacturer of the interactive displays branded as SMART Board and creator of educational software SMART Notebook used in more than 3MM classrooms around the world. Cory is a Certified Customer Experience Expert and among the first 100 Gold Certified researchers in Qualtrics insights platform. She leads the global Voice of the Customer VoC and market research initiatives at SMART including:- In-house end-to-end market research projects (qualitative and quantitative)- Research panel community creation and management - Customer satisfaction metrics and interpretation (NPS Expert)- Customer journey mapping- Persona profiling- Root-cause analysis- Pricing studies (Conjoint analysis)- Brand studies- New product testing- Market insights- Innovation research- Mystery shopperCory thrives when working with others. In order to help transform the customer experience and create loyal customer which in turn help improve business outcomes, Cory promotes and leads collaborative initiatives with cross-functional teams, including the executive team, customer experience teams, product management, marketing and communications, human resources and many others at different levels of the organization. She is a leader in the Voice of the Customer Steering Committee. Key accomplishments: • Design, implementation and adoption of a Voice of the Customer program at SMART that has helped make Customer Experience CX a focus area in the company and a part of the organizational health in the company. Managed the Customer Experience Rapid Strategy Deployment (RSD). • Design and development of customer journey maps to improve website, software and online resources experience, as well as to increase customer understanding across the organization.• Recognized as a most valuable employee by the Enabling team, receiving an award from the company’s CTO.

Most likely you are using a device manufactured by Foxconn- the world’s largest contract electronics manufacturer including Apple, Google, Samsung, and now SMART, InFocus and Sharp products. Aguila is a centralization of their various companies under a standard set of distribution services to leverage their position into the Distribution, Customer Experience, Reseller and Human Resource Outsourcing services market.Cory’s role at Aguila is to ensure that decisions are made, and processes are designed with the customers in mind. Cory’s work has contributed to creating Aguila’s positioning and marketing plan. In her role at Aguila, she advised, and project managed the launch of the marketing plan, competitive analysis and market insights research. She is also responsible for managing the Voice of the Customer at SMART Technologies, a Foxconn company.

Established SAW Insights as the research arm for SAW Communications, a marketing and communications firm. Focus areas of research specialization included branding, corporate reputation, customer satisfaction and employee engagement studies.Industries served include: Oil and Gas, Software applications, Engineering, Architecture, Manufacturing, Sports and Innovation Technologies. Key accounts included: Devon Canada, Poynt communications, Golder Associates, Bowie Pumps of Canada, CEDA International Corporation, Gerry Cheevers, Phoenix Technologies, O2 Planning + Design, among others.Responsible for research product development, business development, planning and directing market research projects, client relations, and managing the company's operations.

Based in Zurich, Switzerland, Adecco is the largest temp staffing firm in the world and a Fortune Global 500 company. It has more than 40 branches in Canada. Executive Recruiter and Branch Manager – Calgary, AB Oct. 2006- Feb 2007 /Oct. Dec. 2009 Executive Recruiter – London, ON Sep. 2004- May 2006When Cory first moved to Canada, she started working as an administrator on the front line at Adecco Canada. She quickly got promoted to as a recruiter and permanent placement consultant. When Cory joined the Calgary branch as a commission-based recruiter, she learned that the market conditions were optimal for placements, however there was a lack of skilled employees in the province. As a solution, Cory connected with other branches across the country and promoted a collaborative initiative among recruiters by which they would help her recruit talent from other provinces such as Nova Scotia, Manitoba, Ontario and from other countries, while Cory would secure job placements for them in Calgary. As a result, Cory and her team became the top best sellers in the country and generated many satisfied customers new accounts including: Home Depot, Canadian Tire, Walton International, Golder Associates, Price Waterhouse Coopers, and Canada Post among others.Responsibilities included: Managing a team of six recruiters; Conducting business development and client retention strategies; Analyzing market conditions and influencing national marketing and sales strategies; Financial reporting of Calgary branch performance; Managing client relations and handling escalated issues related to staffing/human resource management.

Cory headed the Public Affairs division for the province of Alberta. She managed a team of Senior Research Managers and was responsible for a portfolio of $2MM in government and public affairs business. As part of her responsibilities, she developed client relations, secured new business by responding to Requests for Proposals (RFP’s) and ensured that client expectations were met on quality, on margin and on time. Key accounts and projects included: City of Calgary – Citizen Satisfaction Surveys; Alberta Foundation for the Arts – Ethnographic study and community engagement market research; Calgary Herald – Citizen polls Alberta Public Affairs Bureau – Citizen’s experience and vision analysis

What a great experience to have a vision and to make it happen! With my research and marketing experience I created Infomarketing to meet the needs of clients who had a gap between research and turning insights to action. A four-person startup grew into a team of 30+ individuals passionate about excellence and proud to work for the best in the industry. The company started with five key accounts on a retainer for which Informaketing became an extra marketing and research arm for large and mid-sized companies. Our services included: Brand management outsourcing; Market research (1:1 interviews, surveys, focus groups, ethnography); Direct marketing (telemarketing, promotional activities, event management); Promotional campaign management. The key industries served included automotive, financial, technology, automotive, food industry, lottery, media and others.Project highlights: Banco Group el Ahorro (BGA) now owned by HSBC: Conducted market analysis and implemented customer feedback systems to help inform the merge of three of the largest banking institutions in Honduras (Bancahsa, Bancahorro and La Vivienda). Infomarketing then became the research arm that supported the design of the new customer experience vision. I provided training to more than 350 leaders on customer service practices. The company was also responsible for monitoring success.Toyota: implemented a mystery shopper evaluation system across dealerships in Honduras to monitor and evaluate customer service standards. The results of these mystery shopper experiences were then used to train nearly 100 sales and customer experience agents. Training was also accompanied by workshops and focus groups by which the sales teams devised action plans and commitments to increasing customer satisfaction index scores. The CSI’s were reported to TMC in Japan and improved from low 80’s to 90 percentage points over a period of 6 months.

Cory started at Toyota Motor Corporation TMC as the head for the market research department and she built an in-house team of five researchers and analysts. Cory and her team worked closely with the executive, marketing and customer experience teams to bring market statistics and customer feedback to their decision-making. Cory implemented research practices to integrate customer feedback into decision making at TMC. This included customer satisfaction index, focus groups, persona profiling, competitive analysis, brand trackers, employee engagement. These results helped drive marketing and customer experience decisions. Due to her experience with customers and broad understanding of the business, Cory was promoted to a Marketing Director role. In this role, Cory managed the strategic planning for dealers, financial services, post-service and car rentals. She was responsible and accountable for executing brand positioning campaigns including: segmentation, messaging, campaign management, budget management, public relations, negotiating and managing media and research agencies. At Toyota, Cory successfully implemented research into corporate decisions to better impact the customer and the business outcomes.

Mercaplan is one of the strongest research and brand consulting firms in Central America. It now has clients in Asia, Europe and America, providing services from Canada to Argentina with special focus on Central America and the Caribbean. It is a regional partner with Millward Brown – the second largest Market Research firm in the world. Cory was mentored by some of the most amazing research gurus in the industry at the time. Cory was entrusted to start up and manage a Mercaplan branch in the capital city in Honduras. In this role Cory learned and applied research best practices, project management, people management and client relationships. Key accounts Cory introduced to the company included: Toyota, Pennzoil/Quaker, Nabisco, Visa, and Credomatic (BAC)