Cory Erickson Email & Phone Number

Kirkland, WA, US

Greater Seattle Area

• Manage sales operations, including creating and managing budgets and projections, compensation plans, and sales processes
• Work with sales leadership to help develop and implement strategic sales plans
• Assist with segmentation and territory planning
• Reporting and analysis of sales forecasting and data trends
• Development of key performance metrics and quarterly OKRs to measure sales productivity
• Drafting sales reports and KPI dashboards

• Managed a detailed project plan which drives the timeline and work back schedule for key Role Excellence (RolEx) deliverables
• Provided PM support for the development and landing of Role Success Guides, including content collection, review / edit cycles, document management and delivery
• Provided PM support related to the design, execution and delivery of key role deliverables (e.g. cross-segment delivery of rationalized & standardized high impact role deliverables, centralization of commitment.
• Facilitated redesign of RolEx Infopedia (document repository) site
• Maintained hygiene of Infopedia Role Excellence site; including uploading, updating, tagging, and deletion of artifacts on Infopedia
• Managed all aspects (question validation, survey build, targeting, Stakeholder communications) of the Speed & Agility Survey increasing world-wide participation from 18% in FY15 to 31% in FY16

• Participated with various stakeholders to develop marketing plan across all key marketing levers
• Planned and executed lead generation and nurturing campaigns, programs and events
• Initiated programs to help develop existing and support co-marketing activities
• Assisted in defining value proposition for solutions and create the content to help sell it
• Developed systems to ensure effective coordination of local and world-wide programs and campaigns, optimizing seller and customer experiences while supporting Amazon Web Services’ business objectives
• Drove consistency and best practices in executing programs by developing program artifacts, coordinating launch and operational timelines, and assisting with team or field escalations

• Drive consistency and best practices in executing researched programs by developing program artifacts, coordinating launch and operational timelines, and assisting with team or field escalations
• Manage bulk upload and capacity planning tools to ensure best possible utilization of researched team and appropriate mix of assets, geographies, segments, and sectors
• Coordinate internal stakeholders (SDM’s, SDA Leads, Geo Leads, and Program Leads) to ensure consistent expectations are set, processes and timelines are agreed upon, and execution is achieved.
• Develop systems to ensure effective coordination of local and world-wide program target lists, optimizing seller and SDA experiences while supporting Sales Desk business objectives
• Review, evaluate, improve, and ensure implementation of all researched processes with a relentless focus on providing great service to the field and value to Microsoft.
• Coordinates with Program Excellence Manager and Program Excellence Lead to develop monthly program reporting materials in support of internal and external business rhythms

• Develop and execute fiscal year marketing plan
• Manage Worldwide Marketing Team
• Manage vendor relationships
• Support Account Managers within the US EPG and Worldwide EPG regarding specific customer needs through deliverables such as Executive Business Reviews, Proposals, Sponsor Letters, Evaluation Plans, Merger &Acquisition.
• Perform detailed research including annual reports, research company data, financials, forecasting data, quotas, licensing info, corporate communications, merger/acquisition data, competitor’s info, etc. to understand.
• Consulted with account managers to discuss and draw knowledge and information to create appropriate deliverable(s)

• Negotiate, coordinate and execute experiential On-premise programming through agencies and local sponsorship events.
• Develop and execute the on-premise go-to-market strategy for assigned geography.
• Develop, implement and measure On-Premise retail and promotions merchandising standards.
• Responsible for management of budget: prioritize market investments for short term and long term growth in volume and share (including managing agency experiential and promotions budgets as allocated).
• Develop and maintain selling relationship with high-image, high-volume on premise retailers.
• Responsible for knowing the local on-premise trade dynamics and lead all consumer focused retail programs in their accounts, thus, delivering increased volume growth and brand awareness with our target demographic.

Greater Seattle Area

• Work with management to develop sales, marketing and promotional strategies to optimize portfolio sales.
• Compile and report sales numbers, market trends and competitive activity to upper level management.
• Work with distributor and client management personnel to identify key industry drivers and key traffic periods.
• Implement brand plans and successfully manage extensive budget.
• Ensure clear and open lines of communication with client, management and corporate staff; track, measure and communicate all progress on National and local events to ensure client’s goals are met and exceeded.
• Consult with account managers regarding product price point to ensure competitive advantage in on-premise market.

• Assist clients with finding qualified candidates to support their Accounting, Finance, Administrative, Customer Service and Operation Support positions on a contract, contract-to-hire, or direct placement basis.
• Manage and fill multiple client requirements in concurrence with each other with a focus on client needs, speed to market, and quality.
• Screen candidate resumes and references for qualifications prior to submittal to client.Consult with clients regarding current market climate and provide them with industry specific Labor Market Analysis.
• Collaborate with clients to set interview times with selected candidates.
• Manage recruiters' day to day activities to help them obtain expected business results.
• Establish recruiting strategies to aid recruiters in sourcing the most qualified candidates.

• Sourced, screened, and selected candidates for various positions based on specifications of client’s needs across a diverse range of skill sets.
• Developed sourcing strategy to directly source candidates for multiple requirements.
• Manage candidate pipeline to ensure retention of quality candidates for future business needs.
• Maintained retention rate of over 90% of placed candidates in contract, contract-to-hire and direct placement positions at clients.
• Collaborated with management to gather information needed to develop job descriptions and postings specific to client needs.
• Worked with online applicant tracking system to ensure candidate management and follow-up.

• Negotiated brand placements with account managers and clients for both on and off-premise accounts.
• Established relationships with distributors, accounts and clients to increase market share.
• Conducted staff, management, and event staff trainings to create brand loyalty.
• Aided in execution of company vision by creating brands people want to talk about.

• Established relationships with distributors, accounts and clients to increase market share.
• Implemented 6 month brand plans and successfully managed extensive budget (in the $100,000's).
• Developed and executed on-premise promotions impacting thousands of consumers.
• Conducted staff and management trainings to create brand loyalty.
• Managed brand ambassadors, client staff, and promotional talent to ensure proper education and brand event flow.
• Identified accounts and implemented national marketing programs at a local level within specified target markets.

• Provided efficient and friendly service to customers.
• Quickly and accurately used People Soft based information system to provide customers with requested information.
• Coordinated in-person and third-person requests for transcripts, loan deferments, enrollment verifications and degree status.

• Implemented marketing brand plans via executing national on-premise promotions.
• Influenced on-premise purchase intent with an Anheuser-Busch family focus.
• Contemporized Budweiser's image among the specified target market.
• Developed internship portfolio to aid in recruitment of Budweiser Ambassadors.