Cory Erickson Email & Phone Number

Kirkland, Wa, Us

Greater Seattle Area

• Manage sales operations, including creating and managing budgets and projections, compensation plans, and sales processes • Work with sales leadership to help develop and implement strategic sales plans • Assist with segmentation and territory planning • Reporting and analysis of sales forecasting and data trends • Development of key performance metrics and quarterly OKRs to measure sales productivity• Drafting sales reports and KPI dashboards • Advising sales directors in decision making processes • Optimization of the sales process and operational models• Ownership of the sales technology stack strategy and implementation (including CRM, sales automation tools, and analytics platforms) ensuring they are integrated and optimized for the sales team • Manage vendor relationships and contracts for sales tools and services • Management of the sales ops team • Staying up to date on current market trends • Working collaboratively across teams – Operations, Marketing, Client Management

• Managed a detailed project plan which drives the timeline and work back schedule for key Role Excellence (RolEx) deliverables• Provided PM support for the development and landing of Role Success Guides, including content collection, review / edit cycles, document management and delivery• Provided PM support related to the design, execution and delivery of key role deliverables (e.g. cross-segment delivery of rationalized & standardized high impact role deliverables, centralization of commitment writing, connection between commitments and scorecard/business priorities)• Facilitated redesign of RolEx Infopedia (document repository) site• Maintained hygiene of Infopedia Role Excellence site; including uploading, updating, tagging, and deletion of artifacts on Infopedia• Managed all aspects (question validation, survey build, targeting, Stakeholder communications) of the Speed & Agility Survey increasing world-wide participation from 18% in FY15 to 31% in FY16• Provided PM support for summarizing and communicating results of the Speed & Agility survey, and provide PM support for managing and executing actions identified through the survey across different time zones• Provided PM support for key initiatives such as sales leadership transformation and rationalization of vehicles for accelerating capability shifts (i.e. Role Excellence Profile, Role Excellence Handbook) • Managed distribution lists for role communities and upkeep SharePoint sites on behalf of RolEx team• Managed current reports from the RolEx Engine (Core priorities, library report, taxonomy)• Supported agenda and content preparation for the weekly Rolex team meeting; capture notes and action items• Supported the team in scheduling meetings, capturing meeting minutes and managing follow-up actions • Authored emails as needed on behalf of the RolEx Director and/or team members• Aligned to the broader Marketing & Operations PMO ROB and represent the RolEx team

• Participated with various stakeholders to develop marketing plan across all key marketing levers• Planned and executed lead generation and nurturing campaigns, programs and events• Initiated programs to help develop existing and support co-marketing activities• Assisted in defining value proposition for solutions and create the content to help sell it• Developed systems to ensure effective coordination of local and world-wide programs and campaigns, optimizing seller and customer experiences while supporting Amazon Web Services’ business objectives• Drove consistency and best practices in executing programs by developing program artifacts, coordinating launch and operational timelines, and assisting with team or field escalations• Coordinated with Product Marketing Team to develop monthly program reporting materials in support of business rhythms• Coordinated stakeholders (internal and external) to ensure consistent expectations are set, processes and timelines are agreed upon, and execution is achieved• Promoted the effective use of turnkey marketing campaigns• Managed design and hygiene of related Amazon Web Services website• Shared best practices and lessons-learned in order to grow the team's knowledge• Worked with Channel/Product Marketing and Sales Managers to reach agreement on budget for the year and quarterly program spending • Created all PO’s in line with agreed budgets and submit to corporate for approval • Ensured accurate reporting of Host Incentive Program (HIP) claims with complete documentation. Includes HIP forecasting, pre- approval, ROI reporting, and submission • Participated in selection and management of agencies and vendors as required to support marketing activities

• Drive consistency and best practices in executing researched programs by developing program artifacts, coordinating launch and operational timelines, and assisting with team or field escalations• Manage bulk upload and capacity planning tools to ensure best possible utilization of researched team and appropriate mix of assets, geographies, segments, and sectors• Coordinate internal stakeholders (SDM’s, SDA Leads, Geo Leads, and Program Leads) to ensure consistent expectations are set, processes and timelines are agreed upon, and execution is achieved.• Develop systems to ensure effective coordination of local and world-wide program target lists, optimizing seller and SDA experiences while supporting Sales Desk business objectives• Review, evaluate, improve, and ensure implementation of all researched processes with a relentless focus on providing great service to the field and value to Microsoft.• Coordinates with Program Excellence Manager and Program Excellence Lead to develop monthly program reporting materials in support of internal and external business rhythms• Develop and escalate deep insights on team, field, and business• Serve as a resource for team escalations and provide timely resolutions • Support and drive, "One Team": share best practices and lessons-learned in order to grow the team's knowledge

• Develop and execute fiscal year marketing plan• Manage Worldwide Marketing Team• Manage vendor relationships• Support Account Managers within the US EPG and Worldwide EPG regarding specific customer needs through deliverables such as Executive Business Reviews, Proposals, Sponsor Letters, Evaluation Plans, Merger &Acquisition, and Account Backgrounders• Perform detailed research including annual reports, research company data, financials, forecasting data, quotas, licensing info, corporate communications, merger/acquisition data, competitor’s info, etc. to understand the account team’s customers• Consulted with account managers to discuss and draw knowledge and information to create appropriate deliverable(s)• Prepared the deliverable(s), coordinate meetings with the Account Managers via Lync, conduct a review process and deliver the document(s) to the Account Manager, who use the deliverables in his/her business review with the customer• Acted as Worldwide Asset Manager for the Executive Business Review document which consisted of managing Subject Matter Experts (SMEs) worldwide, maintaining the document and all subsequent materials related to the document, and preparing and conducting trainings• Held Morale Team Lead position in which led team to execute various monthly morale events and semi-annual volunteer events • Responsible for post-training assistance of new employees

• Negotiate, coordinate and execute experiential On-premise programming through agencies and local sponsorship events.• Develop and execute the on-premise go-to-market strategy for assigned geography.• Develop, implement and measure On-Premise retail and promotions merchandising standards.• Responsible for management of budget: prioritize market investments for short term and long term growth in volume and share (including managing agency experiential and promotions budgets as allocated).• Develop and maintain selling relationship with high-image, high-volume on premise retailers.• Responsible for knowing the local on-premise trade dynamics and lead all consumer focused retail programs in their accounts, thus, delivering increased volume growth and brand awareness with our target demographic.• Provide input and direction into planning unit annual business plans. • Responsible for account segmentation, market penetration, account selection process and overall account management selling and merchandising planning for assigned geography.• Responsible for JV brand performance within assigned geography, including volume, profit, and execution measures. • Accountable for influencing distributor performance in targeted accounts.• Coordinate and aligns with distributor On-Premise organizations and with DSM or ASM.• Drive account segmentation and selection with distributors.• Develop strong relationships with On-Premise managers at Distributor. • Responsible for the territory on-premise volume plan and assigned volume plan with distributor• Responsible for developing aligned on-premise performance scorecard with distributors – tracks, measures and reviews performance with SM and distributors.• Improve distribution and velocity of distribution.• Manage total volume against monthly, quarterly, and annual plans.• Maintain fiscal discipline and adherence corporate guidelines.

Greater Seattle Area

•Work with management to develop sales, marketing and promotional strategies to optimize portfolio sales.•Compile and report sales numbers, market trends and competitive activity to upper level management.•Work with distributor and client management personnel to identify key industry drivers and key traffic periods.•Implement brand plans and successfully manage extensive budget.•Ensure clear and open lines of communication with client, management and corporate staff; track, measure and communicate all progress on National and local events to ensure client’s goals are met and exceeded.•Consult with account managers regarding product price point to ensure competitive advantage in on-premise market.•Develop a monthly promotion plan schedule to ensure all accounts are visited with the proper frequency and recap all promotions and evaluate the effectiveness.•Utilize strong selling skills to sell in promotional programs to retail on key nights to maximize brand visibility, sales opportunities, and product features and ultimately increase distribution and brand visibility in assigned accounts.•Work with sales representative in the field a minimum of once per week to assist them in selling the client’s brands and programs to targeted accounts.•Develop and maintain a positive working relationship with 60 to 80 targeted accounts.•Consistently seek out new product and market and industry specific knowledge. •Attend monthly distributor sales meeting to review program objectives, successes, areas of improvement to ensure the highest return on investment.•Recruit, hire and train quality promotional staff that is knowledgeable about the client’s products and portfolio and to implement experiential promotions and speak to the consumer about brand attributes.•Consistently achieve and exceed assigned promotion events and consumer interactions in the on-premise.•Merchandise all new placements with POS and regularly conduct wait staff training.

• Assist clients with finding qualified candidates to support their Accounting, Finance, Administrative, Customer Service and Operation Support positions on a contract, contract-to-hire, or direct placement basis specific to client’s needs.• Manage and fill multiple client requirements in concurrence with each other with a focus on client needs, speed to market, and quality.• Screen candidate resumes and references for qualifications prior to submittal to client.Consult with clients regarding current market climate and provide them with industry specific Labor Market Analysis.• Collaborate with clients to set interview times with selected candidates.• Manage recruiters' day to day activities to help them obtain expected business results.• Establish recruiting strategies to aid recruiters in sourcing the most qualified candidates.• Negotiate terms and conditions of contracts and Service Level Agreements based on client needs.• Maintain relationships with clients to ensure service satisfaction as well as contractor compliance with job duties, safety policies and company policies of the client.• Utilize online client relationship management system (CRM) to document that weekly metrics are being met.

• Sourced, screened, and selected candidates for various positions based on specifications of client’s needs across a diverse range of skill sets. • Developed sourcing strategy to directly source candidates for multiple requirements.• Manage candidate pipeline to ensure retention of quality candidates for future business needs.• Maintained retention rate of over 90% of placed candidates in contract, contract-to-hire and direct placement positions at clients.• Collaborated with management to gather information needed to develop job descriptions and postings specific to client needs. • Worked with online applicant tracking system to ensure candidate management and follow-up.• Maintained relationships with contractors to ensure safety and job satisfaction at client sites.

• Negotiated brand placements with account managers and clients for both on and off-premise accounts.• Established relationships with distributors, accounts and clients to increase market share.• Conducted staff, management, and event staff trainings to create brand loyalty.• Aided in execution of company vision by creating brands people want to talk about.

• Established relationships with distributors, accounts and clients to increase market share.• Implemented 6 month brand plans and successfully managed extensive budget (in the $100,000's).• Developed and executed on-premise promotions impacting thousands of consumers.• Conducted staff and management trainings to create brand loyalty.• Managed brand ambassadors, client staff, and promotional talent to ensure proper education and brand event flow.• Identified accounts and implemented national marketing programs at a local level within specified target markets.• Responsible for tracking of event effectiveness and competitor activity.• Designed custom point of sale.

• Provided efficient and friendly service to customers.• Quickly and accurately used People Soft based information system to provide customers with requested information.• Coordinated in-person and third-person requests for transcripts, loan deferments, enrollment verifications and degree status.

• Implemented marketing brand plans via executing national on-premise promotions.• Influenced on-premise purchase intent with an Anheuser-Busch family focus.• Contemporized Budweiser's image among the specified target market.• Developed internship portfolio to aid in recruitment of Budweiser Ambassadors.