Digital Content Marketing Manager
Current• Manage a 22 person Digital Services Content Team to ensure all product data is in line with brand and business standards. • Develop LeMan's content marketing strategies and ensure that all product releases are met with successful brand launches across digital channels. • Provide direction and leadership to the Digital Content Specialists as they gather, curate, edit and create product information within the CMS and DAM systems for the digital publication channels, including the websites, social channels, and email. • Maintain a high degree of entrepreneurial thinking and act with distinct ability to provide thought leadership and a results driven attitude. • Work closely with the Software Engineering team to develop and execute strategic roadmaps for a wide range of content marketing initiatives through our e-commerce and digital content management systems.• Collaborate with Purchasing, Creative, Sales, Design, and PMO teams to align digital content and marketing needs with the contribution potential of these departments.• Define and execute marketing campaigns using sales data, new brand/product releases, and consumer seasonal needs. • Utilize Wrike, Adobe Creative Suite, JIRA, Confluence, DAM systems, and SQL to produce reports, marketing presentations, and task management.