Established and developed partnerships and relationships for Monument Health, the primary healthcare provider for all of Western South Dakota. Coordinated and established Monument Health’s integration and involvement at community events, civic activities, and fund-raising programs. Developed initiatives to partner with organizations that supported Monument Health’s mission of “Making a Difference. Every Day”.• Negotiated and secured naming rights contract for 250,000 Sq. ft… Show more Established and developed partnerships and relationships for Monument Health, the primary healthcare provider for all of Western South Dakota. Coordinated and established Monument Health’s integration and involvement at community events, civic activities, and fund-raising programs. Developed initiatives to partner with organizations that supported Monument Health’s mission of “Making a Difference. Every Day”.• Negotiated and secured naming rights contract for 250,000 Sq. ft. entertainment complex, including newly constructed arena.• Developed community health summit in conjunction with 300,000+ attended events. • Developed annual sponsorship strategy to include specific sponsorship criteria and application processes for $500,000 overall sponsorship budget.• Developed events and sponsorships to align with community health improvement plan priorities and community health needs assessment.• Coordinated all internal volunteer initiatives with local community nonprofit organizations for Monument Health’s 6500+ employees.• Negotiated all sponsorship contracts with organizations/events to include a 50% increase in identified sports priorities. Show less

Management of all events, sponsorships, and vendors at the Central States Fairgrounds, the Central States Fair & Rodeo, and the Black Hills Stock Show & Rodeo.• Generated over $530,000 in commercial yearly booth rental revenue and $585,000 in yearly sponsorship revenue.• Lead the increase of hosted/produced fairgrounds events by +100% 2018 versus 2015.• Secured 13 national sponsors for the organization where there previously were no national sponsors.• Recruited new events… Show more Management of all events, sponsorships, and vendors at the Central States Fairgrounds, the Central States Fair & Rodeo, and the Black Hills Stock Show & Rodeo.• Generated over $530,000 in commercial yearly booth rental revenue and $585,000 in yearly sponsorship revenue.• Lead the increase of hosted/produced fairgrounds events by +100% 2018 versus 2015.• Secured 13 national sponsors for the organization where there previously were no national sponsors.• Recruited new events to the 2017 Black Hills Stock Show & Rodeo, which resulted in adding an additional week to the event.• Positioned the profitability and attendance growth of the organization to become the 4th largest Stock Show & Rodeo in the United States during my tenure. Show less

Responsibilities included designing, implementing, and evaluating strategies and initiatives to recruit and retain PBR Fan Club Members through loyalty marketing programs.• Successfully launched new loyalty rewards and name acquisition program that resulted in 80,000+ new names to the PBR database.• Cultivated partnership with US Bank to secure funding for PBR Fan Club and facilitate their credit card application program. Achieved over 2,000 approved applications per annum.•… Show more Responsibilities included designing, implementing, and evaluating strategies and initiatives to recruit and retain PBR Fan Club Members through loyalty marketing programs.• Successfully launched new loyalty rewards and name acquisition program that resulted in 80,000+ new names to the PBR database.• Cultivated partnership with US Bank to secure funding for PBR Fan Club and facilitate their credit card application program. Achieved over 2,000 approved applications per annum.• Worked in tandem with the PBR Partnership Team to cultivate relationships and add (7) major sponsors to the PBR Passport Program.• Developed and led onsite event activation and execution platforms for PBR Fan Club, PBR Passport, and the US Bank PBR Visa programs.• Directed turnaround of the PBR Fan Club, resulting in a 33% increase in active fan club members. Show less

Senior executive with responsibility for all marketing, operational, financial, and legislative activities for ABHF TX, a 501(c)(3) nonprofit organization. • Initiated the startup of ABHF TX to facilitate the distribution of assistive technology for the Specialized Telecommunications Assistance Program (STAP).• Worked with the State of Texas and community organizations to improve telecommunications access for people with disabilities including hearing, vision, mobility, and speech… Show more Senior executive with responsibility for all marketing, operational, financial, and legislative activities for ABHF TX, a 501(c)(3) nonprofit organization. • Initiated the startup of ABHF TX to facilitate the distribution of assistive technology for the Specialized Telecommunications Assistance Program (STAP).• Worked with the State of Texas and community organizations to improve telecommunications access for people with disabilities including hearing, vision, mobility, and speech problems.• Implemented programs for employees to direct them in the education, awareness and participation in the STAP program.• Developed and participated in community outreach programs and health summits/expos • Formulated B2B programs with hearing health businesses and doctors to facilitate their participation in the STAP program. Show less

Recruited to build, plan, and execute consumer engagement and AGDC compliance programs. Oversaw program execution which included strategy, specific objectives, event selection, booth location, staffing roles and responsibilities, booth design and flow, budgetary direction for each event and for the program as a whole, staff training, regulatory compliance, and final measurement and reporting. Led negotiations for promotion contract execution within assigned programs and geographies.… Show more Recruited to build, plan, and execute consumer engagement and AGDC compliance programs. Oversaw program execution which included strategy, specific objectives, event selection, booth location, staffing roles and responsibilities, booth design and flow, budgetary direction for each event and for the program as a whole, staff training, regulatory compliance, and final measurement and reporting. Led negotiations for promotion contract execution within assigned programs and geographies. • Built multi-brand Expo and Festival experiential nationwide programs resulting in 18 new high impact, engaging lifestyle-oriented promotions that netted +39,000 adult interactions and exceeded all program goals among desired demographics.• Developed and led the strategic execution plan for a new Consumer Based Volunteer Program that was implemented nationwide. All projects exceeded the goals of the partner volunteer organizations.• Led the development team for designing and procuring new FDA compliant booth structures and brand advertising for all events moving forward and created a savings of over $300,000.• Developed a promotional audit checklist that is now being integrated across all functions and assisted in the development of a streamlined promotion action register process. • Assisted in the physical and financial auditing of Altria’s promotional and experiential marketing vendors in order to streamline processes, adhere to compliance policies, and determine financial efficiencies. Show less

Initially recruited to restore stability to an underperforming region. Oversaw 14-state region and managed/developed/evaluated five direct reports, five indirect reports and 240 part-time field coordinators. Managed four cost centers totaling $3.4 million, multiple fleet vehicles, and approximately $300,000 of promotional items annually.• Developed and implemented a regional one-on-one marketing plan to encompass a per annum average of 1,500 events, 1.2 million adult samples, 350,000… Show more Initially recruited to restore stability to an underperforming region. Oversaw 14-state region and managed/developed/evaluated five direct reports, five indirect reports and 240 part-time field coordinators. Managed four cost centers totaling $3.4 million, multiple fleet vehicles, and approximately $300,000 of promotional items annually.• Developed and implemented a regional one-on-one marketing plan to encompass a per annum average of 1,500 events, 1.2 million adult samples, 350,000 adult names and 18 million impressions. Results included the successful generation and execution of events, the distribution of samples, and the population of a names database. • Primarily responsible for producing category growth by developing 5,000 new adult consumers per annum and also maintaining loyalty of over 300,000 existing adult consumers. Met or exceeded expectations every year.• Analyzed market place to prospect new business; coordinated strategic execution of promotional activities which resulted in 102% return on investment and corporate designation of additional $10 million to Marketing Promotions budget.• Awards - Leadership Award and Citizenship – 2009, for outstanding team leadership and community/volunteer involvement / Core Values – 2008, for exemplifying integrity, passion for success, quality execution, & creativity / President’s Excellence in Marketing – 2007, for achieving overall excellence throughout all company functions. Show less

Recruited to effect turnaround in Division sales covering Kansas. Hired, trained and supported 4 full-time sales representatives and 10 part-time representatives. Managed all direct, chain, and retail accounts. Called on retail chain account headquarters to provide public relations and present/negotiate programs. Selected Presenter for Selling Smarter for approximately 150 UST personnel.

Managed sales, marketing, and customer information for an 11-state region to create business strategies and develop marketing plans.

Represented UST in Eastern South Dakota Territory with accountability on all three levels of sales, including relations with distributors, 400 retailers, and consumers.