Cory helps inspire clients to challenge the status quo in how they communicate with key donors and prospects. As a former fundraiser, she believes in the power of donor-centric philanthropy to bring big change to organizations and that exploring and having daily adventures is essential. Cory was previously the director of annual giving at the University of Denver during the university’s nearly $500 million campaign.

Cory joined Snavely Associates in 2016 after working as a fundraiser in higher education and other nonprofits for more than ten years. Cory helps inspire clients to challenge the status quo in how they communicate with key donors and prospects. As a former fundraiser, she believes in the power of donor-centric philanthropy to bring big change to organizations and that exploring and having daily adventures is essential.

After program elimination in 2007, reintroduced central University Annual Giving program that includes direct mail, phone, e-solicitation, faculty and staff, senior class, student philanthropy and donor societies for leadership annual giving donors.Donor count has increased 99% and annual giving revenue has increased 55% since reintroduction of program in FY11. University annual fund raised $6.4m in FY14 with goal of $6.5m for FY15. Dollars have increased every year since program reintroductionResponsible for raising alumni participation and gifts of less than $25,000 from individuals. Responsible for the strategic segmentation of prospects, the implementation of annual giving reporting tools and the deployment of systems to renew and upgrade donorsResponsible for development of collateral materials such as direct mail pieces and e-solicitationsResponsible for stewardship program for annual donors to increase donor retention ratesCollaborate with unit based fundraisers to develop and execute college and school specific fundraising materials Provide counsel to college-based annual fund efforts on strategy, collateral, and contentRecent AccomplishmentsLaunched Chancellor’s Council in FY15, a high-level unrestricted giving society for donors giving $25,000 or more to the Chancellor’s Council fund. Currently have 14 members with goal of 20 by June 30, 2015Launched Prime Pioneers in FY15 an alumni affinity group with leadership annual giving requirement to engage alumni in their 30s and 40sPlanning for first ever DU Gives Day on May 20, 2015Staff DevelopmentProvide collaborative management and develop talent of four-person annual giving team

Annual GivingResponsible for $838,243 of unrestricted and program support since FY2007. Developed and implemented comprehensive annual giving plan.Introduced direct-mail campaign to better communicate with donors. Re-introduced brick and theater seat naming programs. Introduced memorial and tribute giving programPlanned GivingIntroduced planned giving program and facilitated creation of marketing materials.Employee Giving ProgramParticipation has grown to 75 percent since program was introduced in 2007.Prospect Visits and EventsOrganize and execute donor luncheons, receptions and other events. Manage prospect list of over thirty donorsDatabase administrator: The Raiser's EdgeGenerate reports, queries, mailing lists, pledge reminders and acknowledgment letters. Develop and teach staff database training. Extensive work with Microsoft Office products

Museum Membership DevelopmentSupervised on-site membership sales team. Sold memberships to museum guests. Promoted and explained benefits of museum membership to visitors. Processed, entered and updated membership applications in The Raiser's Edge. Assisted with museum special events and parties.

Annual GivingResponsible for over $400,000 of unrestricted giving in FY2005 & FY2006. Developed comprehensive annual giving campaign to include direct mail and phonathon. Increased unrestricted alumni giving 8.9 percent in FY2005 and another 5 percent in FY2006 PhonathonHired, trained and supervised student calling teams. Met all fundraising goals on time and on budgetAssisted senior class with senior class gift, senior party and commencement traditions.Prospect visitsManaged prospect list of fifty donors and implemented moves management techniques to encourage annual gifts.