Cory Hanscom Email & Phone Number

A seasoned Brand Architect enabling manufacturing and services businesses to 𝗕𝗲 𝘁𝗵𝗲 𝗔𝗽𝗲𝘅 𝗕𝗿𝗮𝗻𝗱 in their AO, disrupt the category, capture the customers' attention, drive the value story, own the competition, and ignite faster growth by maximizing their brand impact and delivering superior value to the customer.My passion is companies with AMBITION to create a compelling authenticity and clarity around that real value their customers are seeking by: - deepening emotional intel on their ideal customer to reach their true needs- maximizing relevance and differentiation through a meaningful brand story- developing and delivering memorable customer experiences- igniting Rocket Growth through proactive marketing actions like disruptive business models, aggressive brand expansion, portfolio management, merger and acquisition strategies, and co-branding & licensing for products, promotions and events.SKILLS• Developing cogent marketing and brand strategy• Navigating customer segmentation and value proposition• Distilling positioning and messaging• Leading complex brand projects• Forging strategy to actions and KPIs • Applying design thinking and insights• Visualizing systems and architectures • Conjuring impactful creative strategy and design• Crafting hard-working logos and identities • Leading complex co-branding and M&A opportunities• Formidable in Office365 and Adobe Creative Suite

Listed skills include Brand Management, Brand Development, Corporate Branding, Marketing Strategy, and 16 others.