I founded Brand Articulate to share my 33 years of helping companies grow by leveraging the full business potential of Brand. This is achieved by developing your own unique Brand Playbook - unlocking the growth potential of Brand though strategic management of Brand Strategy, Brand Expression, Brand Kinetics, Brand Economics, and Brand Legal.

Manage and evolve the global 3M brand design system and corporate identity to grow and protect the 3M brand. Responsibilities including visual identity strategy, developing brand guidelines, establishing effective methods/processes/tools, create and oversee brand assets, conduct internal and agency training, and provide creative direction counsel for activations globally. Team credited with increasing 3M brand valuation from $3.5 billion to over $9 billion in the last 12 years (Interbrand). Led Brand and Design as a corporate functional expert for over 85 acquisitions valued at over $12 billion. Developed corporate guidelines for Brand in Mergers & Acquisitions including: brand due diligence, brand portfolio strategy and brand integration (for short and long-term). Developed the 3M co-branding & licensing activation guidelines and consulted globally in collaboration with business leaders and IP counsel on strategic projects such as ingredient branding, joint ventures, channel partnerships, promotions, sponsorships and brand licensing. Co-branded with companies such as NIKE, ADIDAS, Castrol, Nobel Foundation, Bloomberg, HP, American Red Cross, Sherwin Williams, Anderson Windows, Ford, Dolby, Aston Martin, Hilton, PGA, Home Depot, Disney, Aldi, Hitachi. Developed brand designs, and logos for key corporate programs and events including the 3M Championship, 3M NASCAR program (cars, teams and promotions), 3M Young Scientists Challenge with DISCOVERY Channel