Responsible for handling all of the traditional print media at Leaf Home. Including but not limited to: Postcard, direct mail, print advertising, affiliate advertising, installation manuals, recruitment books, flyers, sell sheets, business cards, trade show booth displays. Overseeing a team of designers reviewing projects ensuring that all files are correct, ready for production and delivery. Spearheaded the direction of our in-house postcard/direct mail program to record leads and revenue in… Show more Responsible for handling all of the traditional print media at Leaf Home. Including but not limited to: Postcard, direct mail, print advertising, affiliate advertising, installation manuals, recruitment books, flyers, sell sheets, business cards, trade show booth displays. Overseeing a team of designers reviewing projects ensuring that all files are correct, ready for production and delivery. Spearheaded the direction of our in-house postcard/direct mail program to record leads and revenue in 2020 & 2021. Keeping in close communication with the distribution team for any updates and corrections, while also exploring options for new materials.Communicating with other teams amongst the marketing department like copywriters and analysts to ensure we are constantly improving, elevating and exceeding targets within lead generation. Utilizing data and past performance to conceptualize new artwork for direct mail and postcard and pushing these new ideas to our media buyers for implementation.Conceptualization and execution of digital paid advertising thorugh Facebook, Google, Pinterest & Smartly. Show less