Cory Lippert Email & Phone Number

Philadelphia, Pa, Us

Harleysville, Pennsylvania, United States

Develop and execute the digital and traditional marketing strategy for PDS business unit within AMETEK's Aerospace & Defense Division. Develop strategic budgets and multi-channel marketing calendar focused on ROIMonthly KPI tracking and report out to leadership team - including use of Salesforce Dashboards and Custom Reports.SEO, SEM, Email Marketing, Social Media, Video editing, Digital advertising, Trade show coordination, Graphic design - flyers, presentations, web elements and signage, Aerospace & Defense industry program research and analytics

Harleysville, Pennsylvania, United States

Harleysville, Pa

Colmar, Pa

Worked directly with top customers to ensure successful integration of Dorman awareness materials into customer marketing plans.Developed effective sales tools for team to utilize during customer visits and trade shows.Fostered customer relationships including travel to top customers where I presented corporate capabilities and developed new ways to promote Dorman Products within their territory.Provided technical advice for our marketing team by reviewing print and digital marketing pieces for voice and accuracy.Worked with Product Management team to ensure successful launch of new products and to become the marketing expert on designated lines. Developed concept for Honda Cruise Control Repair Kit, product #977-100

Philadelphia, Pa

Successfully developed advertising, marketing and promotional materials for global manufacturer and remanufacturer of aftermarket automotive partsManaged and developed content for company email marketing messaging with consistent above industry average for open and CTR.Wrote engaging press releases and frequently published articles for trade publications and blog. Planned Social Media marketing strategy and delivered, monitored and reported on results - including paid campaigns and organic content.Manage Google Search Ads (PPC) account, optimizing a limited budgetProject and traffic coordinationDeveloped and updated content on company website Manage inventory and procurement process for marketing collateral and promotional items Worked closely with trade show firm and sales team to organize and develop booth presence at national and international industry trade shows (AAPEX, PAACE, etc.)Host for ProTech technical YouTube video series

Horsham, Pa

Created an advertising budget, planned quarterly schedules and provided creative direction of company advertising in several selling regions throughout the U.S.Responsible for over $3 million annual budget in advertising expenditures including print, broadcast, online and outdoor mediaEnsured ROI by researching cost per lead/cost per deposit reports and responding accordinglySecured cost-effective pricing for advertising through careful contract planning and media rate negotiationCollaborated on projects with agency partners and in-house web department on advertising campaigns and SEO and SEM

Harrisburg, Pa

Provided research, planning and placement of local and national newspaper advertising to agency partners and company corporate offices, including newspaper rates, deadlines and material specificationsPlaced advertisements for advertising agencies into member newspapers and newspapers nationwideCollected tearsheets and posted artwork on company website for newspaper download

Harrisburg, Pa