At VU Custom, our mission is to make product customization accessible, engaging, and streamlined. We seamlessly weave personalization, customization, and virtual merchandising into your brand’s DNA. We are leading the way, empowering you to offer standout, profitable customization options to your customers. Our front-end visualization technology brings your designs to life. Combined with our purpose-built order management system and a vast network of production partners, we streamline every step. From the initial order and order management, all the way to your customer’s door, we are your end-to-end solution.

• Solutions Integration - responsible for architecting VU into customer’s e-commerce ecosystem; design and oversight of the deployment into customer website, e-commerce platform (e.g. Shopify, BigCommerce, etc.), ERP systems (SAP, Netsuite, etc.) and tools that help facilitate data exchange (e.g. Celigo), and through fulfillment / shipping (e.g. ShipStation, ShipHero, EasyPost, etc.)• On-Boarding - development and execution of an end-to-end on-boarding methodology in support of creating an enterprise-class experience for our customers and an optimized time to value of the solution• Factory Provisioning - coordination with in-house, near-shore or off-shore factories to integrate VU’s solution into their order management workflow• Reporting & Insights - mining data to source dashboards informing critical business decisions around products, embellishment techniques, and consumer demand• Product Roadmap - collaboration with product and how best to evolve VU solutions to meet customer features and continue to pioneer in arena of product customization• Revenue Retention - leverage customer relationship management best practices to ensure proper adoption to drive maximum ROI, with a vigilant eye on opportunities for growth• Sales & Marketing - liaise with sales team in support of new business opportunities and expansion of current customer base with the formation of messaging and assets• Partnerships - expand factory partnerships that integrate with VU which in turn allow us to offer to our customers to quickly ramp customization and embellishment of their products

CommerceIQ is a unified Amazon platform enabling brands to achieve profitable sales growth on Amazon by improving the operational efficiency of their Amazon e-commerce business using machine learning and automation technology. As a Senior Account Executive, I was responsible for:• Revenue – drove $1.8M in new ARR / $200K proserv in strategic accounts like Logitech, Colgate-Palmolive, Hallmark, Hamilton Beach, Bosch, Revlon, and more• Retention – collaborated with Customer Success to drive best practices, QBRs, business relationships, escalations, and stickiness to protect against revenue churn• Methodology – worked with sales operations to drive improved and consistent processes across the sales organization (e.g. enablement, sales motions, best practices, ABM tactics, Salesforce, sales to CS handoff, etc.) • Content development – complete ownership of all decks, content development, and ensuring enterprise-class solutions presentations• Partnerships – working with several of the large network agencies (e.g. WPP) to integrate the solution suite into their respective tech stacks

Kenshoo is a technology platform for brands looking to plan, activate and measure effective marketing across all of the most-engaging digital channels. Kenshoo offers a marketing solution that provides data-driven insights and optimization technology to help make informed decisions and scale performance across critical publishers. As a Senior Director, Global Search Sales, I was responsible for:• Revenue – ownership of global quota for Search (SEM); lead pitch coordination, tactics, and content for the most strategic and complex opportunities• Retention – collaborate and create plan with account teams to protect and retain revenue for strategic accounts• Competition – investigate competition, create competitive battlecards, and build supporting assets leveraged by the Sales / CS organizations to combat competitive headwinds• Product Council – led thought leadership teams around the evolution of the product and service offerings driving a data decisioning, strategy, and attribution / measurement mindset• Product Marketing – develop compelling product, industry, or business-specific story arcs and presentation assets for Sales / CS• Training – deliver internal training and enablement sessions to Sales, CS and Product teams around process, resources, competition, best practices, etc.• Roadmap – channel feedback from the field related to functionality that helps maximize both net new and same store growth revenue• Partners – serve on team to bring to market new and innovative revenue solutions coming through our strategic publisher partnerships

SAP Hybris focused on rapid transformation and agility across all channels, getting you close to your customers and delivering a consistently great experience at every touch point. As a principal strategic consultant to SAP, I was responsible for: • Go-To-Market - served as a member of Go To Market (GTM) team focusing on the assimilation of Abakus into SAP, post acquisition• Product Consultant - served as a solution architect / pre-sales engineer on global strategic opportunities to educate and solve challenges around multi-touch attribution (MTA) and incrementality with clients' diverse Ad Tech stack• Enablement - designed and delivered multi-tier internal & external enablement of the Abakus solution for SAP• Partners - formalized a partner ecosystem program, documented / streamlined integrations, and expanded the list 4x of certified Ad Tech partners compatible with the Abakus attribution• Product Roadmap - channeled both internal and field feedback to sponsor product innovation and evolution

Launched and owned global responsibility for Marin's Strategic Sales team. This department, within Marin's Sales organization, was responsible for:• Pipeline Growth - expanded sales opportunities through innovative solutions & services to build pipeline• Product Marketing - unified and evangelized story arcs to improve selling strategy, competitive positioning and driving better close rates• Partner Channels - championed strategic industry partners and integrations (DSPs, Analytics, Ad Serving, Ad Exchanges, DMPs, etc) to expand sellable solutions• Roadmap Strategy - influenced product strategy around efficiency, supportability, and sellability

Launched and owned global responsibility for Marin's Labs (R&D) team to materially grow same-store sales revenue via a cross-functional team of experts providing added-value solutions that worked in collaboration with the core product. This department, within Marin's Customer Success organization, was responsible to: • Innovate - incubated, piloted, tested, and deployed innovative solutions leveraging weather, TV, and other contextual signals that impact digital marketing activities• Accelerate - discovered and launched new technologies faster than in the core product• Collaborate - partnered with world’s leading advertisers to design and pilot these initiatives• Advocate - championed new product features supporting ways to grow innovation-forward solutions• Escalate - provided premium white-glove support to assist in diagnosing client issues

Launched and owned global responsibility for Marin's Strategic Solutions team. This department, sitting within Marin's Product Organization, was responsible for: • Tools - designed and produced tools required to minimize time to value (onboarding), support complex requirements and generated problem-solving diagnostics for Marin's strategic accounts• Partnerships - responsible for ad tech partner relations and solutions for attribution, tag management, ad serving, and analytics partners• Escalations - served as last line of defense around on-boarding, product, and/or data issues• Product - gathered internal and external feedback on product features, with a focus on API-based integration and data exchange, for incorporation into roadmap

Launched and owned global responsibility for Marin's Professional Services team, which focused on delivering quality on-boarding, documentation, customer experience and ultimately providing expedited time to value via:• People – introduced resource-related objectives around training and adjusted skill-sets• Process – defined new, consistent and repeatable methodologies• Technology – adopted tools to improve resource efficiency• Management – launched team and individual OKRs to ensure alignment with objectives• Measurement – tracked metrics to ensure visibility and improvement of on-boarding timesProvided executive oversight and in-region tactical support to Marin's most strategic global clients including MediaCom, iProspect, Performics, Hotels.com, TradeDoubler, Neo@Ogilvy, and Razorfish.

Launched and managed Marin's global Client Services team, which focused on engaging and supporting Marin's clients via best practices in areas like:• Account Management - integrated a two-person account team comprising of a client services representative (training & support) and account manager (commercial relationship)• Ticketing - introduced Salesforce as community portal and ticketing system • Support & Training - launched web-based training focused on helping customers improve ROI and grow platform adoption• Documentation - created enterprise-class suite of documentation for client engagement and on-boarding• Product Roadmap - channeled product feedback from clients, and served as an advocate in guiding internal product roadmap

Collaborated with Deep Search International (DSI), Dr. Sylvia Earle, and Google to provide the design and underlying KML content management architecture to unveil Google Ocean - an extension of Google Earth including a real-time, non-technical authoring environment for monitored contribution of content to a diverse audience of consumers.• Designed and developed a website in support of Random/1, an A&E television series leveraging progressively streamed Flash videos during the series’ production and published onto the website supporting half million views during the airing of the episodes• Launched StoryCatcher, a social networking platform (hybrid between MySpace and YouTube) where the first installation, Destination Art for the Museum of Outdoor Arts, leverages a Flash interface and XML/ActionScript for real-time updates of user-contributed content• Designed a mobile framework for deploying Role Playing Games (RPGs)/Alternate Reality Gaming (ARG) as a viral marketing tool for upcoming Universal Studios “comic book to movie” project

Developed suite of innovative advertising modules featuring “push” technology allowing remote updates to affiliate ad content in real time, multi-lingual support, and deployment with single line of JavaScript built on major affiliate networks including Performics, Linkshare, Commission Junction, Share-A-Sale, and DirectTrack.• Proprietor, with provisional patent, for suite of Direct-to-Affiliate (D2A) technologies featuring fully configurable dynamic, multilingual product showcases deployed with single line of JavaScript and supporting dynamic distribution of over 5 million retail products• Worked with the California Mentoring Foundation to develop the Passport to 2 Mentoring (P2M) program, a “one-stop shop” linking mentoring programs and mentors to resources to enhance their efforts through a robust, social networking style portal

Designed, developed and launched a turn-key realtor web-based portal to provide agencies like Coldwell Banker and Frank Howard Allen a centralized set of community website content as well as “micro sites” for individual realtors with real-time content syndication and optimized for search engine placement; featured integrated MLS listings, dynamic rate tables, Google Earth/Maps integration, and self-managed, browser-based content editing.

Proprietor of ContentPath®, a web-based microservices solutions framework including server-side caching, workflow, user management, XML-based data, intelligent querying, multilingual data storage, and streaming to rapidly deploy complex, cost effective multimedia solutions for SMBs.• Leveraged leadership, innovation, methodology, partners, and technology to deploy several hundred self-service, WYSIWYG web-based solutions resulting in material ROI and outstanding levels of customer satisfaction• Launched web-based solutions across social networking, commerce & retail, advertising, affiliate marketing, mobile technology, streaming media, user communities, intranets, virtual reality, mobile, and informational portals• Responsible for strategic sales presentations, contract negotiations, pricing, and product demonstrations while leveraging direct/commissioned sales force, conferences, and partnerships to drive revenue• Developed and maintained corporate business plan, executive summary and angel venture / M&A presentations• Owned identifying, fostering and formalizing business partnerships and VAR programs with vendors, integrators and sales channels• Managed operations tasks for co-location facilitates including server maintenance, backup strategies, email services with spam/virus filters, and development environments.• Recognized track record of team building and leadership skills in project management or executive oversight roles on teams from 2 to 40 persons

Served as player/coach in the design, development and launch of industry’s charter laptop-based consumer mortgage loan application. Improved loan agent productivity and reduced mortgage loan application costs by allowing prequalification, credit checks, and pre-approval of loans “in the field” via dial-up modems leveraging downloadable Windows libraries and rate tables for real-time updates.

• Launched a visionary “Method/1” methodology and documentation suite to ensure deployment of consistent, quality, scalable, and supportable knowledge-based solutions• Designed, developed and deployed expert systems for public and private sectors to solve delivering consistent critical business decisions, reduced employment costs, and improved training time• Managed internal employee training program and global phone & email help desk for inquiries around our expert system tools (Aion Corporation, Neuron Data, etc.) and their application to deliver solutions