I'm a hiker, paddler and explorer! When not online, you'll find me on local rivers, wandering in nearby forests, or singing in my church choir (and sometimes just singing to myself). I'm a marketing & product research sense-maker, with tons of experience designing and executing studies. I create research and develop insights into buyer and user values, needs and wishes for your products. My work often sheds light onto the competitive industry landscape and I contribute to product development priorities, go-to-market strategies, messaging and sales tactics. I'm proud to be a recognized leader and mentor within Boston’s market research community. I help vendors and service providers launch and grow their businesses through go-to-market and product advice. My combination of strategic planning and grounded research skills means I can draw defensible conclusions and recommend concrete tactics to my clients. My specialties include: ▪️ Qualitative research▪️ Feature/function analysis▪️ Market sizing & growth projections▪️ Competitive intelligenceInsights Professional Certified by the Insights Association (formerly MRA)
Listed skills include Strategy, Marketing Strategy, Go To Market Strategy, Management, and 46 others.