Cory M. Email & Phone Number

Tokyo, Jp

Project manager and qualitative research specialist, I was involved in all aspects of client engagements, from writing proposals, managing external recruitment, conducting focus groups and depth interviews through analysis and reporting. I also worked with our insights team, supporting questionnaire and report development. I departed in good standing, due to a reduction in force after Kadence had a difficult quarter.

My company engages with technology clients to deliver better products, user experiences and go-to-market methods through deep investigation. I lead engagement teams that utilize a panorama of internal and market-facing sources to develop a full picture of issues, barriers and solutions. We identify minimum viable product requirements, drivers, and barriers to adoption. Our work also includes market size and growth, competitive landscape and evolving customer needs. Resulting recommendations provide direction to designers, developers, marketers, product managers, and more. Our work entails:☑ Designing, fielding and analyzing primary research, resulting in market segmentation models, recommendations regarding channel strategy, product or service offering enhancements, as well as targeting and positioning. ☑ Determining market size and growth projections for use in annual product and industry investment planning. ☑ Analyzing competitive landscape to provide cohesive and accurate insight into the current market position of key players and competitive opportunities and threats. ☑ Building financial models used by sales, marketing and product management.

Boston, Ma, Us

I was recruited for a short-term assignment to assist in establishing marketing goals and priorities. I developed case studies and white papers as well as crafted sales and analyst presentations.☑ I collaborated with sales management & marketing departments to build a campaign with improved solution messaging. Grew the list of qualified buyer contacts.☑ I developed and executed PR strategy that resulted in the publication of seven distinct byline articles which were picked up in over a dozen industry publications in the US, UK, Germany, Spain & France. Edited & acquired client approvals for four press releases.☑ I managed relationships with analyst firms and coached the company’s leadership about how to convey the technology’s business impact. Handled preparations and follow-up for trade shows which buttressed Salesforce pipeline.☑ I composed submissions for industry awards including, Red Herring’s Top 100, and Inc. 500. Leveraged wins to increase visibility of company.

Lowell, Ma, Us

I was hired to increase the decision-making rigor for product marketing, in a newly created market research function.☑ I enabled creation of effective messaging and sales tactics to drive purchase of new product release. ☑ I engaged and managed external research providers to extend internal capabilities. ☑ I delivered recommendations for a descriptive, easily-understood name for a new product based on buyer feedback.☑ I developed an analytic tool to enable salespeople to calculate Total Cost of Ownership (TCO) of various licensing models, resulting in a shorter sales cycle.☑ I conducted research to identify product improvements needed in hardware terminals to ensure they continued to be purchased along with the core software solution. ☑ I contributed to the business case for a potential new product and delivered a defensible estimate of the market size within six weeks of being hired.

Stamford, Ct, Us

Associate Director, 2005Senior Consultant, 2002-2004Consultant, 2000-2001I managed and delivered consulting engagements for leading global clients, supervising teams of up to 12. Surpassed sales quota by 50%. My key accomplishments include:☑ Developed an ROI model for a best-in-class software company that calculated the hardware, telecom & IT labor savings produced by their product. ☑ Determined relative strengths and weaknesses of potential managed services offerings for an IT staffing company. ☑ Facilitated client team at a major financial services company in $10mm software selection.

• Facilitated business process design sessions leading to agreements to streamline operations.• Determined new work flows and adjusted roles and responsibilities of client business units.• Negotiated field codes and conversion processes between software engineers and business managers for implementation of new billing system.• Coached clients on decision-making criteria, internal communications and change management.

Managed and delivered developmental training for Credit Card division of 3600 employees. Responsible for employee skills development in the areas of supervising & coaching, effective presentations, hiring for best fit, financial services regulatory rules, and new hire orientation. Managed staff of 4, plus contract trainers.

Chicago, Illinois, Us

Developed and delivered customized, intensive presentation skills training to executives in disciplines such as finance, brand management, and sales.

Mba, It Strategy & Marketing

Ba, History & Political Science