Zumiez is a leading specialty retailer of apparel, footwear, accessories and skate/snow hardgoods for people who want to express their individuality through the fashion, music, art and culture of action sports, streetwear, and other unique lifestyles. We operate under the names Zumiez, Blue Tomato and Fast Times. Additionally, we operate 700+ stores and multiple ecommerce web sites worldwide.My role is to ensure a unified vision of omni-channel digital commerce across multiple internal/external teams, platforms and integrations to support our ability to blow our customers minds no matter the time, the place, and their need. Responsibilities include digital development & devops team management, product management, application architecture, point of contact for our entire network of 3rd party integration partners, as well as budget and resource management within these groups.

CommerceHub (CHUBA) provides cloud-based technologies and services that enable retailers to radically expand their product offering without inventory risk. CommerceHub makes it possible to integrate with any product source, and provides all of the tools necessary to identify new sources of products, rapidly build SKUs, and ensure the smooth delivery of goods to customers.As a member of the product management team I was responsible for many of our content management & data quality initiatives.

Responsible for designing, developing, and implementing data service operations focused on the creation, management and improvement of our customer’s product data quality and content. Defining our Content Optimization and Data Services product and services offering. Work collaboratively with marketing, product management and client engagement to determine the software and services needs of our clients. Bring new Content Optimization and Data Services offerings to market. Oversee related services delivery. Design, develop and implement systems and processes that define, measure, monitor, alert, report, analyze, evaluate, improve, assess, and test key factors in the creation, management, auditing and improvement of high quality product content for channel distribution and consumer discovery enablement. Develop and ensure compliance of data service standards and requirements, which include, but not limited to: best practices, benchmarks, vocabularies, data models, ontologies, schemas, rules, and targets in close coordination with key teams. Development of high-performing team member, partners and technology vendors to ensure customer satisfaction and SLA standards are met. Support pre-sales processes and technical discovery to help determine overall data quality and establishing success factors for new integrations.

Mercent a leading provider of channel marketing technology (SaaS) and agency services. Acquired Jan '15 by CommerceHub (Liberty Interactive Corporation)Lead cross-functional team responsible for timely delivery of key performance, and operational metric reports to customers, and internal business teams. Monthly release of a channel performance index report for industry analysts that benchmarks YOY Sales (GMV) Growth % of 300+ stores selling on Amazon, Google Shopping, etc. Developed a proprietary master product classification taxonomy that contains over 33,000 distinct product types, across 35 product verticals, used to classify over 50M retail SKUs, and reduce the annual marketing operations budget by 40%. Designed customer health scorecard report that grades an account on 20 major areas of operational excellence by checking 100’s of different critical success factors.

Responsible for maximizing relationships with channel partners like Amazon, and Google to ensure strong customer growth and profitability. Key growth metrics achieved during this time include; growing the number of supported distinct channels from 55 to 98, increased channel participation by 37%, store avg. sales per channel grew by 92%, and lowered ad spend to sales ratio from 17% to 13%.

Established training programs and created help documentation to educate customers, team members and agency partners on using Mercent Retail. Helped set product roadmap priorities, define product use cases and feature requirements. Worked directly with customers like Office Depot, REI, Zappos, PetSmart, and Backcountry on various strategic initiatives. Presented “Not Your Father’s AdWords: New Retail Focused Ad Formats” at SMX West 2010.

Guitar Center, Inc. is the largest musical instrument retailer in the world, operating 250+ retail stores and several divisions including Musician’s Friend, Music and Arts Center, Harmony Central, amongst others.Responsible for $2.2M annual advertising budget and managing the online marketing programs for; Woodwind and Brasswind, Music123.com, Guitarsale.com, Lyons Musical Instrument Supply, Music Gear Garage and Inspirational Pro Audio and Video. Managed 3 person marketing team of graphic designers and a program manager. Increased YOY revenue from all paid online marketing efforts by 34%. Grew average daily sales from Amazon.com by over 300% within months of completing reintegration project that focused on data quality and classification improvements. Lead project team of designers, engineers and contractors to turn around failed re-launch of Music123 and WWBW websites. After overhauling the sites search and navigation (which used Endeca) and redesigning the shopping cart checkout process we successfully turned things around and were able to increase the websites average conversion rate from 0.65% to over 3.5%. Primary member of post-acquisition integration team that helped transition the assets of Dennis Bamber, Inc. after January 2007 purchase, and make it a key revenue growth driver for Guitar Center.Presented “Harnessing the Power of Search Engines: Mastering the Complexities of Pay per Click and Optimization” workshop at Internet Retailer Conference 2007 in San Jose, CA, and “Making the Most of Online Shopping Malls” at the Internet Retailer Conference 2006 in Chicago, IL.

FurnitureFind.com, established in 1996, was one of the first online retailers of high-end furniture, picked for the Inc. 500 in 2003, and reached $20 million in annual e-commerce sales by 2004.Responsible for $1.8M annual online marketing budget. Maintained a 500% ROAS while continuing to grow the business YOY. Increased top line monthly revenue by 20% in 2005 after successfully launching on Amazon's 3rd party marketplace. Managed a team 3 of graphic designers and copywriters. Helped to define and assemble many strategic services and technology partners. Managed web analytics program which included day to day maintenance and report distribution. FurnitureFind's use of web analytics for managing the ROI marketing campaigns was praised in a Jupiter Research Report on the use of online analytics. Lead a design and development team on a total redesign of the FurnitureFind.com website that doubled online monthly sales when launched. Managed the implementation of Endeca for on-site search and navigation. Project also required development of new product content data model and taxonomy. Lead a redesign of the shopping cart and checkout process which tripled shopping cart conversions. These changes were recognized by author Rick Broadhead as an example of excellence in the area of shopping cart design in the PayPal sponsored whitepaper titled "Getting Customers Across the Finish Line: A Best Practices Guide for Online Merchants".We were able to attain top SERP rankings for major terms like “furniture”, “bedroom furniture” and “living room furniture” on Google, as well as other search engines.Awarded the President’s Award in 2004 for successfully rolling out a number of key projects that positively impacted company growth; as well as unifying the IT, marketing, and development departments into one division. Helped launch a new business venture called WineSource.com which focused on label personalization of wine for gifts and events.

Worked on countless web development and consulting projects that ranged from building websites for small mom and pop businesses to developing web applications for fortune 500 companies. Some contract projects include:Whirlpool Corporation -- Web-based Time Tracking System for Project Management - Project Manager, System Architect, and Application Developer. HTML, JavaScript, CSS, ASP, IIS, and MySqlWhirlpool Corporation -- Web-based Lab Test Request Tracking and Management System - Project Manager, System Architect, and Application Developer. HTML, JavaScript, CSS, ASP, IIS, and MySqlHoneywell -- Web-based Request for Quote Management System - Account Manager and Project Team Manager. HTML, JavaScript, CSS, ASP, IIS, and OracleHubbell Electrical Products -- Design and Develop Multiple Manufacturer Brand Websites with Content Management System - System Architect, Project Team Manager, and Application Developer. HTML, JavaScript, CSS, ASP, IIS, and MS SQL

Studio A Advertising is a full service marketing agency, complete with production capabilities that include recording studio, video production, graphic design, photography, print, and media services.Responsible for defining web consulting service and sales strategy, managing small team of graphic designers, application development, computer (Apple and PC) repair, and network administration. Achievements included improvements of network performance and security by rolling out Cisco network appliances, centralized pc backup, and virus protection to network. Developed a data transformation application that reduced the time and cost needed to publish "The Best Book" phone book, which was the company’s primary revenue driver.

Responsible for defining project requirements, creating documentation, and setting timelines for all major web development initiatives. Other responsibilities included general site maintenance, launching new merchandise promotions and web traffic reporting. Achievements include building a dynamic website using XML instead of a traditional relational database to save on hosting costs, multiple website redesigns, development Spanish language website, and mobile website using WML.

TouristTouch was an online city guide and reservation system startup that connected tourist to local retailers, entertainment \ recreational services, and restaurants via the internet and kiosks placed in hotel lobbies.Responsible for programming touch based kiosk friendly micro-commerce sites for local retailers.