Cory O'Brien

Cory O'Brien Email and Phone Number

Results-Driven Growth Marketing Leader | Expert in Multi-Channel Paid Media, Content Strategy, and Sales Operations | Proven Track Record in Revenue Optimization and Cross-Functional Collaboration @ Pfizer
Cory O'Brien's Location
Asheville, North Carolina, United States, United States
About Cory O'Brien

Results-driven marketing leader with over a decade of experience driving growth through comprehensive digital marketing strategies. Expertise in managing large-scale paid media, content marketing, and social media initiatives, with a proven track record of optimizing full-funnel marketing to maximize ROI. Skilled in acquiring high-quality leads and nurturing them through advanced sales funnel strategies, resulting in increased conversion rates and revenue growth. Managed multi-million-dollar ad budgets, driving substantial revenue growth in competitive industries. Adept at working cross-functionally with sales, product, and IT teams to ensure seamless alignment between marketing efforts and business objectives. Passionate about staying ahead of digital marketing trends, implementing innovative strategies, and fostering collaboration across departments.

Cory O'Brien's Current Company Details
Pfizer

Pfizer

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Results-Driven Growth Marketing Leader | Expert in Multi-Channel Paid Media, Content Strategy, and Sales Operations | Proven Track Record in Revenue Optimization and Cross-Functional Collaboration
Cory O'Brien Work Experience Details
  • Pfizer
    Director, Content Engine Lead
    Pfizer Dec 2024 - Present
    New York, New York, Us
    Build and lead a team driving innovative, forward-thinking, SEO-driven commercial content strategies. Develop agile processes that foster creativity and enable rapid, proactive responses within a regulated industry. Drive innovation in commercial content creation and distribution to amplify impact. Partner with talented colleagues across teams to craft stories that resonate, inform, and inspire.
  • Palmetto
    Senior Director, Growth Marketing
    Palmetto Feb 2023 - Oct 2024
    Charlotte, North Carolina, Us
    Responsible for shaping and implementing the growth marketing strategy for Palmetto's Direct to Consumer channel, scaling the business by identifying new marketing opportunities and the continued evolution and improvement of existing growth levers. Also responsible for managing the Content Team, driving organic growth through content marketing, email, and search engine optimization (SEO).
  • Palmetto
    Digital Marketing Director
    Palmetto Apr 2020 - Feb 2023
    Charlotte, North Carolina, Us
    Lead the team responsible for all digital marketing and advertising efforts, including paid media planning and buying, social media management, content creation, and sales process optimization.
  • Clean Energy Experts
    Senior Digital Marketing Manager
    Clean Energy Experts Jun 2015 - Apr 2020
    Manhattan Beach, Ca, Us
    Responsible for the management of all digital, social, and content marketing and advertising efforts for multiple brands, including media planning and buying, social media management, content creation, testing, and reporting• Duties: Brand strategy, social strategy, content strategy, design and copywriting, media planning and buying, and reporting• Managed over $3 million in yearly ad budget for display, paid social, and content marketing• Developed a new brand from the ground up, including all digital and social marketing and advertising
  • The Richards Group
    Senior Digital Strategist
    The Richards Group Apr 2014 - May 2015
    Dallas, Texas, Us
    Responsible for planning and executing digital marketing campaigns across the agency’s client roster• Clients: Ruth's Chris Steak House, MetroPCS, Reily Foods, Scotts Miracle-Gro, The Home Depot• Duties: Digital strategy, social strategy, content development, media planning, partnerships, resource management, measurement, and reporting• Generated over $1 million in incremental revenue through a website testing and optimization program• Managed the re-launch of client's mobile app, including a cost-effective app video and digital marketing, that resulted in over 150,000 downloads• Created an influencer program that partnered client with top-tier Instagram influencers to develop exclusive content
  • Heat (Advertising Not Basketball)
    Senior Social Media Strategist
    Heat (Advertising Not Basketball) Apr 2011 - Apr 2014
    Led the creation of Heat’s social media division, responsible for the planning and execution of digital marketing campaigns across the agency’s client roster• Clients: Teva, Bank of the West, EA Sports, Anheuser-Busch InBev, LinkedIn, Sunrun, MINI of San Francisco, La Crema Winery• Duties: Brand strategy, account management, content development, media planning and buying, business development, resource management, measurement, and reporting• Launched and managed the agency’s social media channels, blog, and newsletter• Agency-wide education on best practices in digital media through regular meet-up sessions
  • My Big Robot
    Owner
    My Big Robot Apr 2011 - Apr 2012
    Developed a mobile beer ratings and review journal for the iOS platform called Brew Review. Managed marketing, advertising and promotions.
  • Muh-Tay-Zik | Hof-Fer
    Social Media Strategist
    Muh-Tay-Zik | Hof-Fer Jan 2011 - Mar 2011
    New York, Ny, Us
    Developed ongoing social media strategy for iMeet, including editorial calendar, social media audit, platform recommendations, social PR, technical support and viral video seeding.
  • Swirl
    Account Manager, Social Media
    Swirl Aug 2008 - Dec 2010
    San Francisco, Ca, Us
    Responsible for the day-to-day management of ongoing campaigns, while also serving as the go-to resource for planning and execution of digital and social campaigns across the agency’s client roster• Clients: San Francisco Giants, Cengage Learning, Frisk Wines, Google, Walmart, GAP, StreetSmart4Kids, Common Sense Media• Duties: Strategy, budgeting, resource management, and creative development• Launched and managed the agency’s social media channels, blog, newsletter, and wiki
  • Guerilla Pr
    Marketing Director
    Guerilla Pr Jul 2007 - Jul 2008
    Us
    Developed award winning online and offline marketing campaigns for a wide range of companies• Led the creation of a community management division that was responsible for interacting with online communities on behalf of clients
  • Revupnet
    Internship, Affiliate Manager
    Revupnet Mar 2007 - Jun 2007
    Increased client revenue by managing online affiliates while developing and optimizing new partnerships

Cory O'Brien Skills

Social Media Advertising Marketing Content Strategy Online Advertising Blogging Strategy Online Marketing Facebook Mobile Marketing Integrated Marketing Marketing Strategy Podcasting Copywriting Business Development Google Analytics Html Photography Strategic Communications Start Ups Public Relations Wordpress Css Powerpoint Microsoft Excel Microsoft Office Public Speaking Microsoft Word Access Social Networking Customer Service Social Media Marketing Research Outlook Data Analysis

Cory O'Brien Education Details

  • Uc Santa Barbara
    Uc Santa Barbara
    Philosophy

Frequently Asked Questions about Cory O'Brien

What company does Cory O'Brien work for?

Cory O'Brien works for Pfizer

What is Cory O'Brien's role at the current company?

Cory O'Brien's current role is Results-Driven Growth Marketing Leader | Expert in Multi-Channel Paid Media, Content Strategy, and Sales Operations | Proven Track Record in Revenue Optimization and Cross-Functional Collaboration.

What is Cory O'Brien's email address?

Cory O'Brien's email address is co****@****rts.com

What is Cory O'Brien's direct phone number?

Cory O'Brien's direct phone number is +170731*****

What schools did Cory O'Brien attend?

Cory O'Brien attended Uc Santa Barbara.

What are some of Cory O'Brien's interests?

Cory O'Brien has interest in Rugby, Hockey, Santa Barbara, Photography, San Francisco, Beer, Coffee, Psychology, Literature, Chemex.

What skills is Cory O'Brien known for?

Cory O'Brien has skills like Social Media, Advertising, Marketing, Content Strategy, Online Advertising, Blogging, Strategy, Online Marketing, Facebook, Mobile Marketing, Integrated Marketing, Marketing Strategy.

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