Designed and implemented innovative business models, concepts and strategic roadmaps to foster the growth and development of event franchises, ticketed live experiences and experiential brand marketing events. Directed and guided top-tier partners and teams to ensure flawless program management, encompassing event production, creative development, sponsorships, ticketing, marketing, public relations, talent engagement, and content creation.• Elevated visibility and revenue growth as the… Show more Designed and implemented innovative business models, concepts and strategic roadmaps to foster the growth and development of event franchises, ticketed live experiences and experiential brand marketing events. Directed and guided top-tier partners and teams to ensure flawless program management, encompassing event production, creative development, sponsorships, ticketing, marketing, public relations, talent engagement, and content creation.• Elevated visibility and revenue growth as the Executive Producer of high-profile experiential events for major brands and talent.• Developed and cultivated partnerships with prestigious client roster including Amazon, Virgin Galactic, goop, Hello Sunshine, The Estate of Tu Pac Shakur, Marie Kondo, Misfits Gaming, Equality Now, Aurate, KNRGY, etc. Show less

Pioneered production and program build of the top-tier event franchise, In Goop Health, establishing as premier industry standard in world of branded health and wellness summits. Developed strategy for franchise growth, increased revenue and brand affinity. Structured ticketing revenue mechanisms to ensure scalability and profitability of events. Executive Produced and oversaw all program elements including attendee engagement, content creation for brand reach, sponsor activations curated for… Show more Pioneered production and program build of the top-tier event franchise, In Goop Health, establishing as premier industry standard in world of branded health and wellness summits. Developed strategy for franchise growth, increased revenue and brand affinity. Structured ticketing revenue mechanisms to ensure scalability and profitability of events. Executive Produced and oversaw all program elements including attendee engagement, content creation for brand reach, sponsor activations curated for organic attendee interactions, and talent curation. Summit success created a wholistic revenue increase across all sales verticals company-wide.• Achieved sponsor and ticket revenue worth $20M, attracted over 4000 attendees, and earned title of Best Conference of Decade by Event Marketer.• Administered production with $7M budget and validated flawless event execution and optimal allocation of resources.• Strengthened partnerships and sustained financial support by steering brand partnership integrations and optimizing sponsor engagement and satisfaction.• Executed retail strategy that generated $500K in sales and added significant value to event.• Attained over 1B PR impressions by streamlining marketing and communications initiatives.• Facilitated franchise growth by achieving $15M in sponsorships and $5M from ticket sales.• Enriched event’s prestige by coordinating booking and management of over 150 talent. Show less

Led end-to-end management of accounts from inception to completion and acquired client satisfaction. Devised and employed strategic plans for brand and program initiatives to align with client objectives and market trends. Created, managed and executed contracts, deliverables and program timelines while leading cross-functional teams in an efficient manner that that created successful outcomes for all parties involved. • Spearheaded The Adult Swim Tour for Cartoon Network using touring… Show more Led end-to-end management of accounts from inception to completion and acquired client satisfaction. Devised and employed strategic plans for brand and program initiatives to align with client objectives and market trends. Created, managed and executed contracts, deliverables and program timelines while leading cross-functional teams in an efficient manner that that created successful outcomes for all parties involved. • Spearheaded The Adult Swim Tour for Cartoon Network using touring production and lifestyle engagement expertise, achieved repeat contracts and secured lucrative multi-year deal that enhanced year-over-year agency revenue.• Optimized resource allocation and financial efficiency for each project by formulating detailed budgets, proposals, timelines and, deliverables to hit all KPI’s.• Oversaw team coordination and project execution to ensure timely delivery and quality outcomesAwards: Event Marketer 2016 Best Entertainment Activation: Adult Swim Drive in- Turner BroadcastingEvent Marketer 2015 Best Buzz Marketing/Influencer Program: Make Some Noise SXSW- Neiman MarcusPrograms from 2014-2017 include: 2014 Starz Network Outlander Premiere at Comic Con 20142014 Best Buy UHD Nationwide Program2015 Make Some Noise with Neiman Marcus/Atlantic Records at SXSW*2015 7-Eleven All Access Chill Tour Featuring Slurpee2015 Comic Con “Conival” with Legendary Digital Networks and Nerdist 2015 Adult Swim Drive-In Tour with Cartoon Network/Turner Broadcasting2015 Activision/Guitar Hero Seattle Seahawks Halftime Activation with Macklemore2016 Halo World Championship Microsoft X Box2016 Future Acer Pax East Gaming Lounge2016 Comic Con “Conival” with Legendary Digital Networks and Nerdist2016 Adult Swim Drive-In Tour with Cartoon Network/Turner Broadcasting2016 Wella Hair Care National Tour– System Professional Launch2016 AMD Press Event Sonoma Mission Inn, Sonoma CA2017 SXSW Awesomeness TV2017 FIFA 17 World Championship Tour – EA Sports Show less

Touring Department Lead JBJ Fan Club: Lead Project Manager for all brand activation and onsite coordinationResponsibilities: Developed and implemented new touring platform for increased sales and brand fulfillmentSourced and developed new strategies, programs and creative. Responsible all tour budgets; hit all financial goals. Proven track record growing repeat business and leading successful campaignsWorked collaboratively with key departments, including management, production,… Show more Touring Department Lead JBJ Fan Club: Lead Project Manager for all brand activation and onsite coordinationResponsibilities: Developed and implemented new touring platform for increased sales and brand fulfillmentSourced and developed new strategies, programs and creative. Responsible all tour budgets; hit all financial goals. Proven track record growing repeat business and leading successful campaignsWorked collaboratively with key departments, including management, production, sponsor and media. Show less

Onsite Tour Manger/Management Rep: Point person for all artist related activities onsite including:Daily Management and Label needsPress, Promo and PublicitySponsor needsGuest TicketingGuest LiaisonFan Meet & GreetsHighlights: 2012: Helped developed, launch and manage the “LP Summit Series:” 500+ person day-long fan event onsite in eight cities across the world, which included meet and greets, interactive activities and sponsor… Show more Onsite Tour Manger/Management Rep: Point person for all artist related activities onsite including:Daily Management and Label needsPress, Promo and PublicitySponsor needsGuest TicketingGuest LiaisonFan Meet & GreetsHighlights: 2012: Helped developed, launch and manage the “LP Summit Series:” 500+ person day-long fan event onsite in eight cities across the world, which included meet and greets, interactive activities and sponsor integration.Worked closely with Music For Relief; Linkin Park’s charity, to develop programs and activations on tour Show less

Senior Road Rep: touring representative and manager on the road overseeing daily execution of packages, parties, meet and greets and other fan engagementsResponsibilities: Events nightly, Sound check parties, Signings, Meet & Greets with the Band(s) or Artist(s), All VIP customers, Pre-show parties, Early entries, Onsite logistics per market/venue, VIP Tour merchandise, Check-in procedures, VIP ticketing and seating, Food and Beverage/all catering logistics with the buildings (Aramark… Show more Senior Road Rep: touring representative and manager on the road overseeing daily execution of packages, parties, meet and greets and other fan engagementsResponsibilities: Events nightly, Sound check parties, Signings, Meet & Greets with the Band(s) or Artist(s), All VIP customers, Pre-show parties, Early entries, Onsite logistics per market/venue, VIP Tour merchandise, Check-in procedures, VIP ticketing and seating, Food and Beverage/all catering logistics with the buildings (Aramark and Levy mainly), Touring and event logistics, Hired and managed local staff in each market, training and handling. Tours:2009 Fleetwood Mac2010 REO Speed Wagon/Pat Benatar2010 Glee Live2011 Miley Cyrus2012 ZZ Top2012 Tom Petty Show less

Managed Brand Partnerships within the California region. Executive Assistant to the Director of West Coast Marketing for Spin Media. Managed the Los Angeles Office.