Cory Reeves Email & Phone Number

Concord, MA, US

• Strategic Planning: Develop and implement an event strategy that aligns with the company's objectives and values, ensuring that events are used as a powerful tool to achieve organizational goals.
• Team Leadership: Manage a team of event managers and coordinators, fostering collaboration, and providing mentorship to ensure the team's growth and success.
• Budget Management: Create and manage event budgets, ensuring cost-effectiveness while delivering high-quality events.
• Event Production: Oversee all aspects of event production, from concept and planning to execution and post-event evaluation, with an acute attention to detail.
• Vendor and Supplier Management: Build and maintain strong relationships with event vendors and suppliers, negotiating contracts and ensuring the best possible service.
• Marketing and Promotion: Collaborate with the marketing team to ensure promotion by leveraging various channels to maximize attendance and engagement.

Concord, MA, US

• Lead complex, cross-functional, and high priority marketing initiatives designed to increase revenue and margin
• Develop and implement project plans for high-priority marketing initiatives to improve organizational effectiveness and success
• Develop, launch, and lead Customer Advisory Board program, partnering internally and externally to regularly convene groups of influential customers and prospects that consult on company strategy and direction.
• Establish, lead, and manage Competitive Enablement program, leveraging people, process, technology, and market intelligence to successfully outmaneuver competition in the marketplace
• Represent the voice of the market and customer, providing market analysis, building standardized personas and use cases, identifying target markets, and conducting competitive analysis for product differentiation and.
• Lead the Product Marketing team’s operations and functional processes including management of projects, contracts, budgets, and databases

Arlington, Virginia, US

• Created compelling and differentiated messaging that conveys the unique vision and strategy for products - clearly articulating product benefits and features to ensure sales and customer understanding
• Partnered closely with sales, sales enablement, and product managers to align the buyer journey and develop customer-facing material that captures product value clearly and effectively
• Represented the voice of the market and customer; provided market analysis, built standardized personas and use cases, identified target markets, and conducted competitive analysis for product differentiation and.
• Lead the Product Marketing Team’s operations and functional processes including management of projects, contracts, budgets, and databases
• Procured, implemented, and manage marketing technology for the Product Marketing Team
• Established framework for product measurement, partnering cross-functionally to land product-level goals; gathered feedback on product adoption and customer experience; optimized and evolved products to ensure customer.

New York, NY, US

• Served as chief-of-staff to SVP, Chief Marketing Officer
• Managed day-to-day operations of Central Marketing Group, including the design, development, and continuous improvement of core marketing operations processes
• Owned, directed, and managed McGraw-Hill Higher Education’s marketing technology stack—serving as subject-matter expert and procurement manager for the Higher Education business unit; closely collaborated with the.
• Owned and directed Account-Based Marketing program
• Collaborated with marketing leaders across the Higher Education business unit to design, develop, continuously improve, and train the marketing team on marketing campaign and program processes
• Worked closely with the Demand Generation Center, and across the Higher Education organization, to ensure optimal processes, workflows, service level agreements and measurement

New York, NY, US

• Lead complex, cross-functional transformation initiatives—driving organizational and operational effectiveness
• Lead Account-Based Marketing strategic business initiative for Higher Ed business unit
• Developed and implemented project plans for highest-priority marketing initiatives—deepening focus on advanced marketing analytics and ways to apply them to business decisions and tests
• Worked closely with the Demand Generation Center, and across the organization, to ensure optimal processes, workflows, service level agreements and measurement
• Identified, analyzed and interpreted trends or patterns in complex data sets using advanced statistical techniques, enabling business leadership to make informed, data-driven decisions

New York, NY, US

• Defined, scoped, lead, and executed strategic business initiatives designed to increase revenue and margin thru large, complex transformation initiatives; portfolio included the Digital Transformation initiative for.
• Designed, built, and leveraged quantitative models to advise, consult, and empower business leadership to make better, data-driven decisions
• Identified, vetted, recommended, implemented, and managed external strategic partners meant to support broader improvement initiatives and individual workstreams, including: Sirius Decisions, Hanover Research.
• Owned and product managed MHE Events mobile app—a responsive microsite with integrated iOS and Android-native mobile apps used across all of McGraw-Hill for internal and customer event marketing

New York, NY, US

• Achieved 100.9% of revenue goal in 2014; achieved EBIDTA goal; achieved 107.3% of revenue goal in 2013; exceeded EBIDTA goal
• Served as Chief of Staff to VP, General Manager, Softside Products & Markets business unit
• Directed Advocacy Marketing, Channel Marketing, Event Marketing, Market Research, and Product and Marketing Operations functions for business unit
• Owned, directed, and executed account-based marketing function for Private Sector and Enterprise 2/4 Year sales channels for business unit
• Owned, directed, and executed national pricing strategy and function for $380m digital and print product portfolio
• Helped build and leverage predictive models to test, implement, and refine optimal pricing of $800m digital and print product portfolio

New York, NY, US

• Managed comprehensive market development program, customer advocacy program, and event marketing program for the ~$235m Humanities, Social Sciences, and World Languages (HSSL) product organization at US Higher Ed Group.
• Achieved 101.2% of revenue goal for business unit in 2010; exceeded NOI goal
• Conceived, built, launched, and product managed MHE Events mobile app—a universal iOS and Android-native mobile app for use across all of McGraw-Hill Education for internal and external events
• Conceived, built, launched, and managed MHHE Playbook mobile app—enterprise HTML5 Marketing Communications/Product Information app for sales

New York, NY, US

• P&L/Product Management of $15m product line for the secondary choral music market (Grades 6-12)
• Responsible for content strategy and content development across PreK-12 music product lines
• Managed digital music projects and initiatives for PreK–12 music product lines—supporting a $270m product portfolio for School Education Group
• Achieved 156% of product-team goal in 2008 and 110% of product-team goal in 2007

New York, NY, US

• P&L/Product management of $8m digital music program—supporting a $240m PreK-8 basal franchise product portfolio
• Content strategy and content development responsibility across music product lines and channels
• Achieved 80%+ market share in the national open-territory K-8 music market between 2004-2007
• Achieved 70% + market share in the basal state-adoption K-8 music market between 2004-2007

New York, NY, US

• Successfully launched product line website, supporting a $240m PreK-8 basal music program
• Content strategy and content development responsibility across PreK-8 product line website
• Managed content strategy and content development for PreK-8 print product line

London, GB

Austin, TX, US

Olean, NY, US

Bm, Music Education

Mba, Business Administration And Management, General

Music Education