Cory Reeves Email & Phone Number

Concord, Ma, Us

• Strategic Planning: Develop and implement an event strategy that aligns with the company's objectives and values, ensuring that events are used as a powerful tool to achieve organizational goals.• Team Leadership: Manage a team of event managers and coordinators, fostering collaboration, and providing mentorship to ensure the team's growth and success.• Budget Management: Create and manage event budgets, ensuring cost-effectiveness while delivering high-quality events.• Event Production: Oversee all aspects of event production, from concept and planning to execution and post-event evaluation, with an acute attention to detail.• Vendor and Supplier Management: Build and maintain strong relationships with event vendors and suppliers, negotiating contracts and ensuring the best possible service.• Marketing and Promotion: Collaborate with the marketing team to ensure promotion by leveraging various channels to maximize attendance and engagement.• Data Analysis: Utilize data and analytics to evaluate event performance, measure ROI, and continually refine event strategies for optimization.• Stakeholder Engagement: Collaborate with internal and external stakeholders, including executives, partners, and sponsors, to ensure alignment and successful event outcomes.

Concord, Ma, Us

• Lead complex, cross-functional, and high priority marketing initiatives designed to increase revenue and margin• Develop and implement project plans for high-priority marketing initiatives to improve organizational effectiveness and success• Develop, launch, and lead Customer Advisory Board program, partnering internally and externally to regularly convene groups of influential customers and prospects that consult on company strategy and direction, identify industry trends and drivers impacting customers and prospects, provide feedback on company products and services, while also facilitating value-added peer-to-peer engagement of prospects and customers • Establish, lead, and manage Competitive Enablement program, leveraging people, process, technology, and market intelligence to successfully outmaneuver competition in the marketplace• Represent the voice of the market and customer, providing market analysis, building standardized personas and use cases, identifying target markets, and conducting competitive analysis for product differentiation and positioning• Lead the Product Marketing team’s operations and functional processes including management of projects, contracts, budgets, and databases• Own and manage continuous improvement cycle for Product Marketing team, aimed at advancing effectiveness, efficiency, and professional growth of the team • Procure, implement, and manage product marketing technology • Establish and grow framework for product measurement, partnering cross-functionally to land product-level goals; gather feedback on product adoption and customer experience; optimize and evolve products to ensure customer retention

Arlington, Virginia, Us

• Created compelling and differentiated messaging that conveys the unique vision and strategy for products - clearly articulating product benefits and features to ensure sales and customer understanding • Partnered closely with sales, sales enablement, and product managers to align the buyer journey and develop customer-facing material that captures product value clearly and effectively• Represented the voice of the market and customer; provided market analysis, built standardized personas and use cases, identified target markets, and conducted competitive analysis for product differentiation and positioning• Lead the Product Marketing Team’s operations and functional processes including management of projects, contracts, budgets, and databases• Procured, implemented, and manage marketing technology for the Product Marketing Team• Established framework for product measurement, partnering cross-functionally to land product-level goals; gathered feedback on product adoption and customer experience; optimized and evolved products to ensure customer retention• Managed all market-facing communication aspects of the product life-cycle process including: Marketing strategy and communication for designated products and projects; multi-channel content and collateral; developed and maintained sales tools

New York, Ny, Us

• Served as chief-of-staff to SVP, Chief Marketing Officer• Managed day-to-day operations of Central Marketing Group, including the design, development, and continuous improvement of core marketing operations processes • Owned, directed, and managed McGraw-Hill Higher Education’s marketing technology stack—serving as subject-matter expert and procurement manager for the Higher Education business unit; closely collaborated with the Sales Operations team to ensure optimal integration points and processes that extracted the most value from marketing technology investments • Owned and directed Account-Based Marketing program• Collaborated with marketing leaders across the Higher Education business unit to design, develop, continuously improve, and train the marketing team on marketing campaign and program processes• Worked closely with the Demand Generation Center, and across the Higher Education organization, to ensure optimal processes, workflows, service level agreements and measurement• Oversaw planning, managing, and forecasting of ~$25m aggregate marketing budget—tracking and attributing marketing investment and spend back to specific campaigns, programs, and core marketing functions—enabling marketing teams to continuously evaluate and improve tactics, execution, and overall strategy in real-time • Directed and managed reporting and planning apparatus and capabilities to ensure effective, efficient, and transparent marketing team operations • Lead complex, cross-functional transformation initiatives—increasing revenue and margin while driving operational excellence• Developed and implemented project plans for highest-priority marketing initiatives—focusing on advanced marketing analytics and ways to apply them to business decisions and tests• Identified, analyzed and interpreted trends or patterns in complex data sets using advanced statistical techniques, enabling sales, marketing, and business leadership to make informed, data-driven decisions

New York, Ny, Us

• Lead complex, cross-functional transformation initiatives—driving organizational and operational effectiveness• Lead Account-Based Marketing strategic business initiative for Higher Ed business unit• Developed and implemented project plans for highest-priority marketing initiatives—deepening focus on advanced marketing analytics and ways to apply them to business decisions and tests• Worked closely with the Demand Generation Center, and across the organization, to ensure optimal processes, workflows, service level agreements and measurement• Identified, analyzed and interpreted trends or patterns in complex data sets using advanced statistical techniques, enabling business leadership to make informed, data-driven decisions

New York, Ny, Us

• Defined, scoped, lead, and executed strategic business initiatives designed to increase revenue and margin thru large, complex transformation initiatives; portfolio included the Digital Transformation initiative for the Higher Education business unit, as well as a Marketing Transformation initiative that stood up a 40-person centralized Marketing function and team• Designed, built, and leveraged quantitative models to advise, consult, and empower business leadership to make better, data-driven decisions • Identified, vetted, recommended, implemented, and managed external strategic partners meant to support broader improvement initiatives and individual workstreams, including: Sirius Decisions, Hanover Research, Conference Direct, American Express, CVENT, DoubleDutch, MDR, DemandGen International• Owned and product managed MHE Events mobile app—a responsive microsite with integrated iOS and Android-native mobile apps used across all of McGraw-Hill for internal and customer event marketing

New York, Ny, Us

• Achieved 100.9% of revenue goal in 2014; achieved EBIDTA goal; achieved 107.3% of revenue goal in 2013; exceeded EBIDTA goal• Served as Chief of Staff to VP, General Manager, Softside Products & Markets business unit • Directed Advocacy Marketing, Channel Marketing, Event Marketing, Market Research, and Product and Marketing Operations functions for business unit• Owned, directed, and executed account-based marketing function for Private Sector and Enterprise 2/4 Year sales channels for business unit • Owned, directed, and executed national pricing strategy and function for $380m digital and print product portfolio • Helped build and leverage predictive models to test, implement, and refine optimal pricing of $800m digital and print product portfolio• Successfully modeled and implemented price bands for Higher Ed Group's Connect Your Way marketing program • Served as SME for Higher Ed Group business on day-to-day working team for four strategic initiatives • Partnered with MHE Corporate Strategy team to develop fact-based analyses of Higher Ed Group's product portfolio to aid in development of broader portfolio management • Negotiated and managed large strategic enterprise partnerships for operational excellence within Product organization of Higher Ed Group (MDR, DRUM Agency, Conference Resources International, Conference Direct)• Managed large team of marketing and product operations professionals (FTEs, agencies, contractors) • Responsible for managing multi-million dollar operating and capital budgets—deploying resources strategically for optimal revenue growth and maximum EBITDA flow-through

New York, Ny, Us

• Managed comprehensive market development program, customer advocacy program, and event marketing program for the ~$235m Humanities, Social Sciences, and World Languages (HSSL) product organization at US Higher Ed Group. • Achieved 101.2% of revenue goal for business unit in 2010; exceeded NOI goal • Conceived, built, launched, and product managed MHE Events mobile app—a universal iOS and Android-native mobile app for use across all of McGraw-Hill Education for internal and external events • Conceived, built, launched, and managed MHHE Playbook mobile app—enterprise HTML5 Marketing Communications/Product Information app for sales

New York, Ny, Us

• P&L/Product Management of $15m product line for the secondary choral music market (Grades 6-12)• Responsible for content strategy and content development across PreK-12 music product lines• Managed digital music projects and initiatives for PreK–12 music product lines—supporting a $270m product portfolio for School Education Group• Achieved 156% of product-team goal in 2008 and 110% of product-team goal in 2007

New York, Ny, Us

• P&L/Product management of $8m digital music program—supporting a $240m PreK-8 basal franchise product portfolio • Content strategy and content development responsibility across music product lines and channels • Achieved 80%+ market share in the national open-territory K-8 music market between 2004-2007• Achieved 70% + market share in the basal state-adoption K-8 music market between 2004-2007

New York, Ny, Us

• Successfully launched product line website, supporting a $240m PreK-8 basal music program• Content strategy and content development responsibility across PreK-8 product line website • Managed content strategy and content development for PreK-8 print product line

London, Gb

Austin, Tx, Us

Olean, Ny, Us

Bm, Music Education

Mba, Business Administration And Management, General

Music Education