Oversee the end-to-end eCommerce operations, including website design, functionality, inventory management, payment gateways, and customer service. Collaboration with internal and external -- cross-functional teams, including marketing, IT, product development, operations, and finance, to align strategies and ensure seamless customer experiences across all touchpoints. Utilized data analytics and reporting tools to monitor key performance indicators (KPIs) and provide actionable insights for business growth and optimization.Directed the selection of a new company-wide payment processing solution. Managed the procurement and contract negotiations. Coordinated multiple teams through implementation and integration with our eCommerce platform.

Played a key role in developing and implementing the company's eCommerce roadmap through the acquisition process. Managed the development, design and optimization of a new UX/UI for the eCommerce site. Built new data analysis and reporting tools to track KPIs, and develop strategies for revenue optimization and customer retention.

Identifying issues with client’s website(s) and digital marketing initiatives. Upgrading website properties that allow the client to make changes without coding, and improvement to search engine optimization. Assisting with HubSpot setup, integration, and training.

Directed development of a revamped website and eCommerce platform focused on direct to consumer sales. Lead a team and third-party vendors in growing online presence via pay-per-click, social media marketing, on-site content creation, conversion rate optimization, customer satisfaction, and search engine optimization. Built and managed a successful Amazon FBA store.

Built and managed relationships with large online retailers. Growth focused with an emphasis on maximizing revenue through expanding product offerings and digital marketing campaigns, while increasing order accuracy and eliminating chargebacks. Managed the addition of 10 large online resellers/trading partners. Implemented and refined new order processing system to handle scalable growth. Managed and directed complete business systems upgrade.Worked directly with the following eCommerce sellers: • Amazon US - 5 different divisions (Apparel, Baby, Kitchen, Home and Toy) • Amazon International (Canada and China)• Toy's R Us / Babies R Us• Bed Bath Beyond / Buy Buy Baby, • Tractor Supply Company• Nordstrom• Walmart.com

Grew the MacUpdate community, brand, and app through content marketing, UX/UI development and improvements, and SEO/SEM/Social marketing campaigns. Analyzed user data and segments to better understand funnel flow, conducted A/B (multivariate) testing and implementations to optimize user interaction, leads and conversions. Integrated with all departments to identify areas of opportunity, then worked directly with our design team to build the concepts, personally prototyped the font-end development, and directed the engineering team on back-end development.

Established a new business venture while assuming a self-regulating contractor role. Negotiated and captured contracts with clients from diverse industries including multiple small businesses, state agencies, advertising agencies, and a political campaign. Oversaw management and delivery of business development, marketing and creative services including; traditional marketing strategies and campaigns, SEO/SEM/Social marketing campaigns, web and print graphic design, web development and online content creation.

Spearheaded conceptualization and implementation of traditional and online marketing and advertising strategies that focused on sales growth, increased lead conversion, and improved customer retention. Responsible for design and content creation of marketing and advertising collateral, expansion of products and services, and development of multiple website properties. Devised effective SEO/SEM/Social marketing programs to increase online visibility and organic search engine rankings.

Managed estimation, closing of sales, production, delivery, and customer satisfaction of sold graphic design and print services for a wide-range of clients. Devised strategies to increase acquisition of new clients, grow sales, and maximize customer retention.