Cory Sowards Owens Email & Phone Number

Fort Worth, Texas

Spearheads the design and strategy for newspaper and magazine advertising campaigns, driving brand visibility and engagement.Conceptualizes and produces innovative Direct Mail campaigns, ensuring fresh and impactful outreach throughout the year.Leads the photography efforts for the website and product imagery, enhancing visual appeal and aligning with brand standards.Oversees the creation and management of all Good Neighbor collateral, ensuring consistent messaging and high-quality content.Designs and implements visually compelling in-store signage, tailored to seasonal themes and special events.Analyzes and reports on posting performance metrics to the Marketing Director, providing actionable insights for optimization.Develops and refreshes social media content regularly, maintaining high engagement and relevance across platforms.Directs a comprehensive corporate rebranding initiative, including the establishment of new brand standards and the creation of cohesive visual elements.Manages social media presence with a focus on prompt response to inquiries and comments, fostering positive customer interactions.Creates and maintains an engaging Calloway’s/Cornelius blog, generating relevant content to drive customer interest and engagement.Oversees the design and management of product signage and private label packaging, ensuring alignment with brand aesthetics and market trends.Singlehandedly redesigned all private label packaging to reflect a luxury brand image, enhancing visual appeal and aligning with upscale market positioning.

Fort Worth, Texas

Oversaw and strategically managed all Under Armour corporate leads and key accounts, ensuring high-level client satisfaction and retention.Directed customer service, procurement processes, and managed creative components, including inventory, for each account to deliver customized solutions.Spearheaded the design and development of corporate and philanthropic apparel e-commerce platforms, enhancing brand visibility and engagement.Served as the lead designer for exclusive Under Armour apparel lines for Caesars Palace Casino, delivering high-quality and innovative designs that aligned with brand standards.Ensured adherence to strict deadlines and maintained exceptional quality of designs in a dynamic, fast-paced environment.Led the design of custom apparel logos for educational institutions across the country including Texas Christian University, fostering strong brand identities.Managed the preparation of screen separations and artwork proofs for press production and client approvals, ensuring precision and quality.Coordinated and organized artwork for contract packages, streamlining workflow and enhancing project efficiency.Contributed to the digitization process for embroidery and tackle twill applications, improving design execution and product quality.

Fort Worth, Texas

Played a key role in development and implementation of seasonal, fragrance, and brand style guides, establishing a cohesive visual identity that drove brand recognition and consumer engagement.Collaborated with buyers, vendors, and internal teams, including visual merchandising and marketing, to ensure alignment and integration of packaging designs with overarching brand strategies.Assisted in the creation and design of packaging concepts and artwork, delivering innovative and market-leading designs that enhanced product appeal and differentiation in competitive markets.Managed rigorous quality checks on die-lines, color accuracy, and artwork dimensions, ensuring flawless execution and adherence to high-quality standards prior to print production.Coordinated with vendors and approved printers to guarantee the highest quality of packaging output, optimizing processes to meet stringent quality and delivery standards.Conducted in-depth analysis of fashion and home decorating trends for informed packaging design strategies, ensuring alignment with contemporary consumer preferences and market demands.Developed and executed strategic initiatives to enhance the brand’s packaging portfolio, contributing to increased market share and profitability through innovative design solutions and effective project management.

Mckinney, Texas, United States

Spearheaded the design of monthly direct mail campaigns for life insurance policies, driving customer engagement and brand consistency.Oversaw the preparation of documents for press and color proofs, ensuring high-quality production standards.Led and mentored junior designer, fostering skill development and enhancing overall design capabilities.Delivered exceptional design solutions in a dynamic, fast-paced environment, consistently meeting tight deadlines.Innovated new design formats and creative concepts on a monthly basis, contributing to the company’s evolving marketing strategies.Managed a range of projects, including billboards and magazine ads, coordinating media and internal approvals to align with strategic objectives.Administered media requirements and form codes on artwork and master control files, ensuring compliance and accuracy.Crafted diverse creative assets for Globe Life Park and the Texas Rangers, supporting brand visibility and promotional efforts.

Fort Worth, Texas, United States

Directed the design and execution of corporate and philanthropic apparel for purchasing sites, ensuring alignment with strategic brand initiatives.Managed project timelines and maintained high-quality standards in a fast-paced environment, consistently meeting critical deadlines.Developed custom apparel logos for educational institutions nationwide, enhancing brand identity and institutional pride.Oversaw the preparation of screen separations and artwork proofs for press, ensuring accuracy and quality control.Led the training and development of new designers and interns, cultivating talent and driving team performance.Organized and prepared artwork for contract packages, streamlining workflows and ensuring client satisfaction.Designed an exclusive apparel line for Trevor Brazile’s brand, Relentless, contributing to its market presence.Created a t-shirt collection for the Justin Boots trade show, enhancing brand visibility and appeal.Assisted with digitizing embroidery and tackle twill processes, supporting efficient production and high-quality results.

Fort Worth, Texas, United States

Assisted in assorted print and web design.