Cory Steele Email & Phone Number

Chicago, Illinois, United States

• Led the overarching marketing and brand strategy implementation, including defining project plans, managing budgets, assigning resources, obtaining approvals, and negotiating contacts.
• Oversaw multiple interdisciplinary teams, including nine (9) external agencies, and two (2) direct reports in executing marketing deliverables while ensuring brand guidelines.
• Increased web traffic 62% and customer conversion 15% by implementing comprehensive SEO/SEM best practices and digital… Show more
• Increased web traffic 62% and customer conversion 15% by implementing comprehensive SEO/SEM best practices and digital content strategies to target and engage customers.
• Analyzed media performance metrics from Google Analytics, YouTube, Facebook, and Twitter to meet KPI/ROI goals, including extracting insights and recommending areas of optimization.
• Increased revenue 27% in three months by identifying segmentation gaps, redefining positioning strategy, and optimizing media channels.

Greater New York City Area

• Managed eight Agencies of Record in developing Scopes of Work to maximize workflow channels, budget efficiency, and resource allocation across business divisions and procurement team.
• Produced quarterly and annual agency and internal performance reports to ensure deliverables were executed as contracted, success/risk factors were identified, and agency relationships remained positive.
• Shortened the agency on-boarding process 40% by implementing a comprehensive roadmap outlining… Show more
• Shortened the agency on-boarding process 40% by implementing a comprehensive roadmap outlining processes and protocols for internal stakeholders and Agencies of Record.
• Streamlined the user experience of an online Agency Management Program repository by spearheading the creation and cataloging of all creative and content for agencies and internal marketing teams.
• Decreased the lead time 66% to plan and execute Verizon’s annual Agency Planning Summit, attended by all Agencies of Record and senior business leaders, including the CMO. Show less

Greater New York City Area

• Successfully sourced, vetted, and on-boarded 23 certified-diverse collective agencies, servicing 200+ global brands, with $400MM+ in combined annual revenue.
• Contributed to $50MM+ of new business and RFPs to translate client’s objectives into actionable marketing strategies in partnership with the CEO, Co-Founders, and collective agencies.
• Oversaw fiscal responsibility across the entire business and collective agencies, including managing internal and external budgets, marketing… Show more
• Oversaw fiscal responsibility across the entire business and collective agencies, including managing internal and external budgets, marketing deliverables, project timelines, and team resources.
• Produced media and communication plans to drive brand awareness and new business opportunities covering marketing, promotional, public relations, and special events.
• Overhauled the customer engagement journey across all marketing channels to align with SEO/SEM best practices as well as Google analytics to measure performance. Show less

Greater New York City Area

• Single-handedly defined and executed the company’s brand identity in three months, including all design and content for sales decks, website, and social media platforms.
• Established the start-up company’s marketing strategy in collaboration with the CEO and Co-Founders, including competitive positioning, go-to-market approach, and service offerings.
• Managed internal and external cross-functional teams to translate strategies across marketing and sales channels, including designers,… Show more
• Managed internal and external cross-functional teams to translate strategies across marketing and sales channels, including designers, editors, and developers.
• Successfully planned and executed the company’s launch party at the annual WBENC Conference, attended by over 200 guests, including member agencies, C-Suite leaders, and current/potential clients.
• Promoted to Agency Relations Director after growing the company’s service offerings by building and maintaining strategic relationships across the collective agencies. Show less

Greater New York City Area

• Led market research strategies for online communities to inform business decisions for brands, including Viacom, adidas, Miller Coors, Hertz, and Franklin Templeton Investments.
• Identified qualitative and quantitative methodologies to capture audience segmentation, brand tracking, customer experience, competitive analysis, market positioning, and concept testing sentiments.
• Supervised four direct reports in executing and maintaining member engagement tactics, including synthesizing… Show more
• Supervised four direct reports in executing and maintaining member engagement tactics, including synthesizing member insights to generate actionable marketing and segmentation strategies.
• Improved company’s screening process 60% by spearheading the integration of third-party screener.
• Increased revenue 75% by winning new business contracts and deepening existing relationships. Show less

Greater New York City Area

• Drove 360-degree recruitment advertising strategies for brands with $20MM+ in billings, including Verizon Wireless, Estée Lauder, Tiffany & Co., Barclay’s Capital, Dow Jones, and Credit Suisse.
• Oversaw four direct reports in creating and executing campaign deliverables, including overseeing project plans, budget tracking, media flights, and program performance.
• Increased Verizon Wireless’s college hires 200% over 12 months through a national 360-degree marketing campaign… Show more
• Increased Verizon Wireless’s college hires 200% over 12 months through a national 360-degree marketing campaign encompassing digital, experiential, event, and gaming strategies.
• Grew company profitability 35% by streamlining operational efficiencies and negotiating media rates.
• Increased revenue 62% YOY by identifying growth opportunities of existing clients, up-selling product and service offerings, and acquiring new business accounts. Show less

Greater New York City Area

• Managed the coordination, creation, and execution of recruitment advertising strategies, including developing creative assets, securing stakeholder input, and preparing activation elements.
• Developed and maintained production schedules and fiscal plans to ensure marketing assets were executed on time, on brand, and within budget.
• Promoted to Account Director for successfully managing the company’s largest account.

Fort Myers, Florida Area

• Executed advertising and marketing strategies for 16 national automotive dealerships of various manufacturers.
• Coordinated and implemented project deliverables, budget expenditures, and media placement across all traditional and digital media platforms.
• Negotiated vendor contracts, media plans, and talent agreements.
• Ensured campaign components adhered to manufacturer regulations and national/state laws by interfacing with client stakeholders, production department, and… Show more
• Ensured campaign components adhered to manufacturer regulations and national/state laws by interfacing with client stakeholders, production department, and industry regulators.
• Increased revenue by continuously meeting client goals while providing exceptional leadership and service.