Cory Steele Email & Phone Number

Chicago, Illinois, United States

• Led the overarching marketing and brand strategy implementation, including defining project plans, managing budgets, assigning resources, obtaining approvals, and negotiating contacts. • Oversaw multiple interdisciplinary teams, including nine (9) external agencies, and two (2) direct reports in executing marketing deliverables while ensuring brand guidelines. • Increased web traffic 62% and customer conversion 15% by implementing comprehensive SEO/SEM best practices and digital… Show more • Led the overarching marketing and brand strategy implementation, including defining project plans, managing budgets, assigning resources, obtaining approvals, and negotiating contacts. • Oversaw multiple interdisciplinary teams, including nine (9) external agencies, and two (2) direct reports in executing marketing deliverables while ensuring brand guidelines. • Increased web traffic 62% and customer conversion 15% by implementing comprehensive SEO/SEM best practices and digital content strategies to target and engage customers. • Analyzed media performance metrics from Google Analytics, YouTube, Facebook, and Twitter to meet KPI/ROI goals, including extracting insights and recommending areas of optimization. • Increased revenue 27% in three months by identifying segmentation gaps, redefining positioning strategy, and optimizing media channels. • Improved the company’s sales process 40% by introducing a robust marketing tool kit of sales decks, collateral materials, and promotional calendars, including an online repository to house resources. Show less

Greater New York City Area

• Managed eight Agencies of Record in developing Scopes of Work to maximize workflow channels, budget efficiency, and resource allocation across business divisions and procurement team. • Produced quarterly and annual agency and internal performance reports to ensure deliverables were executed as contracted, success/risk factors were identified, and agency relationships remained positive. • Shortened the agency on-boarding process 40% by implementing a comprehensive roadmap outlining… Show more • Managed eight Agencies of Record in developing Scopes of Work to maximize workflow channels, budget efficiency, and resource allocation across business divisions and procurement team. • Produced quarterly and annual agency and internal performance reports to ensure deliverables were executed as contracted, success/risk factors were identified, and agency relationships remained positive. • Shortened the agency on-boarding process 40% by implementing a comprehensive roadmap outlining processes and protocols for internal stakeholders and Agencies of Record. • Streamlined the user experience of an online Agency Management Program repository by spearheading the creation and cataloging of all creative and content for agencies and internal marketing teams.• Decreased the lead time 66% to plan and execute Verizon’s annual Agency Planning Summit, attended by all Agencies of Record and senior business leaders, including the CMO. Show less

Greater New York City Area

• Successfully sourced, vetted, and on-boarded 23 certified-diverse collective agencies, servicing 200+ global brands, with $400MM+ in combined annual revenue.• Contributed to $50MM+ of new business and RFPs to translate client’s objectives into actionable marketing strategies in partnership with the CEO, Co-Founders, and collective agencies.• Oversaw fiscal responsibility across the entire business and collective agencies, including managing internal and external budgets, marketing… Show more • Successfully sourced, vetted, and on-boarded 23 certified-diverse collective agencies, servicing 200+ global brands, with $400MM+ in combined annual revenue.• Contributed to $50MM+ of new business and RFPs to translate client’s objectives into actionable marketing strategies in partnership with the CEO, Co-Founders, and collective agencies.• Oversaw fiscal responsibility across the entire business and collective agencies, including managing internal and external budgets, marketing deliverables, project timelines, and team resources. • Produced media and communication plans to drive brand awareness and new business opportunities covering marketing, promotional, public relations, and special events. • Overhauled the customer engagement journey across all marketing channels to align with SEO/SEM best practices as well as Google analytics to measure performance. Show less

Greater New York City Area

• Single-handedly defined and executed the company’s brand identity in three months, including all design and content for sales decks, website, and social media platforms. • Established the start-up company’s marketing strategy in collaboration with the CEO and Co-Founders, including competitive positioning, go-to-market approach, and service offerings.• Managed internal and external cross-functional teams to translate strategies across marketing and sales channels, including designers,… Show more • Single-handedly defined and executed the company’s brand identity in three months, including all design and content for sales decks, website, and social media platforms. • Established the start-up company’s marketing strategy in collaboration with the CEO and Co-Founders, including competitive positioning, go-to-market approach, and service offerings.• Managed internal and external cross-functional teams to translate strategies across marketing and sales channels, including designers, editors, and developers.• Successfully planned and executed the company’s launch party at the annual WBENC Conference, attended by over 200 guests, including member agencies, C-Suite leaders, and current/potential clients.• Promoted to Agency Relations Director after growing the company’s service offerings by building and maintaining strategic relationships across the collective agencies. Show less

Greater New York City Area

• Led market research strategies for online communities to inform business decisions for brands, including Viacom, adidas, Miller Coors, Hertz, and Franklin Templeton Investments.• Identified qualitative and quantitative methodologies to capture audience segmentation, brand tracking, customer experience, competitive analysis, market positioning, and concept testing sentiments. • Supervised four direct reports in executing and maintaining member engagement tactics, including synthesizing… Show more • Led market research strategies for online communities to inform business decisions for brands, including Viacom, adidas, Miller Coors, Hertz, and Franklin Templeton Investments.• Identified qualitative and quantitative methodologies to capture audience segmentation, brand tracking, customer experience, competitive analysis, market positioning, and concept testing sentiments. • Supervised four direct reports in executing and maintaining member engagement tactics, including synthesizing member insights to generate actionable marketing and segmentation strategies. • Improved company’s screening process 60% by spearheading the integration of third-party screener.• Increased revenue 75% by winning new business contracts and deepening existing relationships. Show less

Greater New York City Area

• Drove 360-degree recruitment advertising strategies for brands with $20MM+ in billings, including Verizon Wireless, Estée Lauder, Tiffany & Co., Barclay’s Capital, Dow Jones, and Credit Suisse. • Oversaw four direct reports in creating and executing campaign deliverables, including overseeing project plans, budget tracking, media flights, and program performance. • Increased Verizon Wireless’s college hires 200% over 12 months through a national 360-degree marketing campaign… Show more • Drove 360-degree recruitment advertising strategies for brands with $20MM+ in billings, including Verizon Wireless, Estée Lauder, Tiffany & Co., Barclay’s Capital, Dow Jones, and Credit Suisse. • Oversaw four direct reports in creating and executing campaign deliverables, including overseeing project plans, budget tracking, media flights, and program performance. • Increased Verizon Wireless’s college hires 200% over 12 months through a national 360-degree marketing campaign encompassing digital, experiential, event, and gaming strategies. • Grew company profitability 35% by streamlining operational efficiencies and negotiating media rates. • Increased revenue 62% YOY by identifying growth opportunities of existing clients, up-selling product and service offerings, and acquiring new business accounts. Show less

Greater New York City Area

• Managed the coordination, creation, and execution of recruitment advertising strategies, including developing creative assets, securing stakeholder input, and preparing activation elements.• Developed and maintained production schedules and fiscal plans to ensure marketing assets were executed on time, on brand, and within budget.• Promoted to Account Director for successfully managing the company’s largest account.

Fort Myers, Florida Area

• Executed advertising and marketing strategies for 16 national automotive dealerships of various manufacturers.• Coordinated and implemented project deliverables, budget expenditures, and media placement across all traditional and digital media platforms.• Negotiated vendor contracts, media plans, and talent agreements. • Ensured campaign components adhered to manufacturer regulations and national/state laws by interfacing with client stakeholders, production department, and… Show more • Executed advertising and marketing strategies for 16 national automotive dealerships of various manufacturers.• Coordinated and implemented project deliverables, budget expenditures, and media placement across all traditional and digital media platforms.• Negotiated vendor contracts, media plans, and talent agreements. • Ensured campaign components adhered to manufacturer regulations and national/state laws by interfacing with client stakeholders, production department, and industry regulators.• Increased revenue by continuously meeting client goals while providing exceptional leadership and service.• Increased dealer’s customer engagement from highly targeted advertising and marketing campaigns. Show less