Cory Trottier Email & Phone Number

Raleigh, North Carolina, US

• Oversees the development, negotiation, execution and on-site activation of all collegiate, sport and event sponsorships.
• Manages direct reports; supervise and direct staff to ensure proper execution of all sponsorships, retailer promotions, winner events and mobile/kiosk display events; handle employee concerns; assign and prioritize.
• Plans, manages and reports sponsorship budget and promotional item, apparel and retailer point of sale budget.
• Manages the planning, ordering and creative for all promotional merchandise and apparel.
• Oversees creative and messaging for all sponsorships and ensure it aligns with brand strategy and guidelines.
• Oversees proof of performance and post event measurement for all sponsorships.

Raleigh, North Carolina, US

• Supervise a team of six (6) Promotion Specialists to ensure proper execution of all sponsorship agreements.
• Direct and evaluate assigned staff to include handling employee concerns and problems, assigning work and coaching.
• Oversee the implementation of all sponsorship elements by the staff including monitoring production deadlines for digital and static signage, television, radio and print.
• Work with promotions staff to determine best event footprint and layout for promotional marketing displays.
• Supervise staff in gathering the proper proof of performance for all sponsorships elements.
• Conduct post event measurement for all sponsorships.

Raleigh, North Carolina, US

• Plan and execute sport and event sponsorships and ensure fulfillment of all contractual elements.
• Act as the main on-site contact for assigned sponsorships. Manage event footprint to include coordinating details with event contact, NCEL retailers, NCEL gaming company and NCEL sales staff.
• Prepare for events by loading and unloading marketing vehicles, assembling and dismantling marketing kiosks and setting up and tearing down marketing mobile trailers.
• Obtain proof of performance at the conclusion of all assigned events and sport sponsorships. Obtain media affidavits, warranty statements, air checks, time stamp logs and statements of performance.
• Complete post event analysis for all assigned event and sport sponsorships. Calculate promotional value to determine ROI and include any recommendations for future participation.

New York, NY, US

• Provided support for various Action Sport sponsorship initiatives for the Jeep Brand.
• Responsibilities included strategic ideation, brand integration, on-site event logistics, management of creative assets, event measurement processes, website management, database marketing and public relations.
• Supervised promotions staff at various events across the country.
• Managed the logistics for all e-Direct communications and event giveaways.
• Worked collaboratively with media partners on added value events and sponsorship opportunities for existing Jeep events.

New York, NY, US

• Acted as a liaison between the internal offices of JWT, JWT field offices and Ford.
• Conducted weekly, monthly and quarterly surveys to the field offices.
• Assisted Account Executives on projects, surveys, new claims, affidavits, disclaimers and scripts.
• Additional responsibilities included routing mail and media requests, preparing meeting books, updating team calendars and coordinating purchase orders.

Detroit, MI, US

• Managed the daily on-site operations and event properties for nationwide mobile marketing campaigns. Mobile marketing tours included the Chevrolet 2002 Olympic Torch Relay, XM Satellite Radio and Michelin Racing Tour.
• Supervised and managed contracted promotional staff at various events across the country.
• Assembled and dismantled promotional displays at various venues throughout the United States.
• Produced event reports, arranged hotel and travel accommodations, kept track of event related inventory, reordered supplies and collected consumer information.

Farmington Hills, MI, US

Product Specialist for SABB Automotive