Cory Waite Email & Phone Number

Chicago, Illinois, United States

Chicago, Il

The National Marine Manufacturers Association (NMMA) is the nation’s leading trade association representing boat, marine engine and accessory manufacturers. Collectively, NMMA members manufacture an estimated 80 percent of marine products used in North America.NMMA is a unifying force and powerful voice for the recreational boating industry, working to strengthen and grow boating and protect the interests of its member companies.

- Manage eCommerce strategy and success of VintageKing.com and our omni-channel presence including Reverb, eBay and Amazon- Responsible for Organic traffic growth and SEO projects- Manage key eCommerce and payment areas of the site for optimal performance- Assist in displaying proper advertising and product messaging throughout the site- Evaluate data from the marketplace platform(s), connectors and the webmaster to extract insights, make improvements and maintain improvements- Create, optimize, monitor and achieve performance goals and KPIs

Greater Chicago Area

- Manage two Direct Reports Online Marketplace Manager and Graphic Designer- Manage a Marketing Budget across 4 Divisions of the company- Build and Maintain Marketing Calendar for 2 Divisions of the company- Manage PPC, SEO, content, email marketing, and merchandising for 3,000 SKU eCommerce website- Oversee and build all Marketing Reports and Saved Searches in NetSuite to ensure KPI’s are met

Vernon Hills, Il

Work with small internet marketing team of 6 to coordinate strategy and direction across all SEM channels. - Manage Magento eCommerce Website- Manage SEO strategy to improve organic presence in search engine results pages - Build Out Campaigns and Ads within our Google Adwords account, meeting ROI objectives - Oversee Social Media Assistant by providing ideas, guidance, and advice for our Social Media channels - Manage all Copywriting initiatives including category, product page, and internal blog posts following SEO strategy and guidelines - Help to coordinate messaging of email campaigns and provide guidance to Graphics Department to align team efforts - Work closely with Merchandising Department to improve category landing pages, product pages, and overall user experience - Ensure website graphics, images, and banners match marketing objectives - Maintain relationships with outside vendors including Google Adwords rep and outsourced re-targeting company

St. Charles, Il

- Responsible for SEO strategy and implementation for 5 clients- Complied with Google’s web standards and algorithm updates to maintain healthy website statuses for optimal organic search performance- Performed keyword research, analysis, and mapping across all client’s websites- Used keyword research to build content strategies for client’s sites including copywriting and blog posts- Optimized Meta Data, H1’s, and Title Tags using keyword mapping strategies- Pursued link building and outreach opportunities boosting off page ranking factors- Built and presented keyword ranking, traffic, and analytical repots to clients

Work with MapAd.com and their family of vertical industry websites to create social networking opportunities and spread awareness about this next generation search engine.

Graduate of the Ohio University College of Business with a Bachelor of Business Administration Degree in Marketing/International Business and Minor in Spanish.