Cory Wyman Email & Phone Number

Scranton, Pa, Us

-Maintains duties from previous title as a Marketing Strategist with new focus on Surgery and Cancerservice lines-Mentors junior marketing strategists-Currently developing an overarching patient communication strategy across service lines to decrease appointment no-shows-Launched several high performing campaigns that generated high yield and return on investment (ROI)- Generated $35,000 in ROI in a two-month campaign for outpatient urology-Increased cosmetic provider fill rates by 70% with an employee email campaign-Achieved a 30% lead to conversion rate for bariatric surgery

Danville, Pennsylvania

-Developed priorities, set expectations, and aligned goals that supported Women and Children’s service line priorities and growth-Responsible for stakeholder management and marketing success reports-Set and maintained marketing budget, calculated ROI, and interpreted campaign metrics- Led a designated cross functional team in developing dynamic content delivered across multiplechannels-Developed strategic marketing campaigns that increased patient volume, revenue, and health planmembership- Maintained a 35% lead to conversion rate for all women’s digital campaigns focusing onpregnancy, fertility, and urogynecology-Successfully opened a new Labor and Delivery unit and achieved the goal of 500 births in the firstyear

Owned the look and feel of all print and digital marketing programs with a focus on innovation and online presence. Was responsible for maintaining, creating and approving content for all social media platforms such as Facebook, Instagram and our online newsletter/blog. Worked closely with the design and editorial team as a Creative Director and project lead to redesign our monthly magazine. Ran ROI reports and analytics on our marketing programs to promote and drive sales.Created an enthusiast blog (online magazine) with a team of in-house designers and freelance writers I appointed to further state Keystone as the biggest player in this industry.

Wilkes Barre, Pa

Product copywriter for lordandtaylor.com. Well versed in HBC’s specific copy standards and FTC fur labeling requirements with a special focus on women’s contemporary brands and activewear. Organized daily Live merchandise assignments by working closely with production managers in our on-site photo studio. Forecasted upcoming influx by reconciling and reviewing daily reports and working cross functionally with key leadership players on Sample Management as well as Item Set Up and Merch Ops. Maintained a 2-day SLA for all live merchandise, track top-selling products/brands, and monitor time-to-site averages while prioritizing and shifting focus daily.

Honesdale, Pa

Coordinated the workflow of the graphics and production department by maintaining schedules of all processes, prioritizing for each specific team member, and documenting all requests.Worked closely with coordinating editors to traffic projects from conception to final file approval. Aided in the implementation of new technologies such as K4 Publishing Solutions and Intellitune, both which directly affected my managed workflows. Approved all files prepped by my team before sent to various vendors (print, web, etc).

Honesdale, Pa

Scheduled the production of all Highlights company products, by: working closely with editorial and design at the onsite of projects, assisting in the hitting of key dates, managing graphics time; as well as directly connecting with each specific vendor on color and file management. Worked closely with Archive and Asset Services on the implementation of a DAM system, by aiding in file naming conventions and server management. Was responsible for all reprinted material; which included gathering files, working with involved editors, coordinating with specific vendors, and approving printer’s proofs.

Greater New York City Area

Wrote pitches to send out to magazines, newspapers, radio, and television outlets in order to secure publicity for certain titles. Organized author tours, set up bookstore events, created publicity materials (press releases, cover sheets, posters, etc) for use in bookstore promotion. Assisted deputy director on publicity for several celebrity tours and book launches.

Westport, Ct

Supported editorial assistants on book launch duties, including creating excel sheets with author photo and interior artwork information. Other tasks included reading manuscripts from the slush pile and writing editorial summaries, email management, filing, and photocopying for various editors.

Bachelor Of Arts (B.A.), English Language And Literature/Letters

Bachelor Of Arts (B.A.), English Language And Literature/Letters, 3.9/4.0

Bachelor'S Degree, English Language And Literature/Letters, 3.9 Gpa