Coleen Scott Email & Phone Number

Toronto, Ontario, Canada

I work as a digital content creator for Equifax Canada, a leading global data, analytics, and technology company. I write, edit, and manage a range of B2B content for the Fraud line of business - customer emails, webinar presentations, infographics, reports, FAQS, and everything in between. I specialize in creating webinar content for the ON24 platform, and am proficient in content creation and management tools such as Seismic, Stensul, and Workfront.

Markham, Ontario

I planned and executed engaging B2B marketing campaigns to drive qualified leads and generate demand for the products and services that keep the world's electrical grid running. - Used a range of tactics (webinars, paid advertising, social, white papers, infographics, case studies, video, VR) to meet revenue goals. Researched, wrote, and edited high quality B2B content daily.- Deep expertise in webinar strategy and production. Hosted and ran the popular monthly industry Tech Talk webinar series program. In 2020, my team increased registrants and attendees of our lead-generating webinars by nearly 400% YOY. Boosted global pipeline influenced by 65% in 2022. - Admin for Grid Solutions' Marketo instance. Used platform daily to execute campaign activities.- Sat on the core team for the site's Women's Network, helping clear away career obstacles for women in heavy tech.

I led a team of five to drive growth for key business initiatives, including subscriptions, pricing, verticals, and seller tools. I have extensive experience with crisis communications.• My team and I drove aggressive growth in the Stores subscription category, realigning the value proposition, driving new feature adoption, and leveraging webinar and telemarketing channels to increase retention and conversion among consumer and business sellers. • I boosted business results of the 2013 holiday campaign six-fold through better propensity modeling. • I oversaw the marketing end of a highly successful beta launch of a self-service ad platform for business customers.• I was a thought leader in product marketing, customer and platform knowledge, and crisis communication.

• I was responsible for a twice annual go-to-market process that announced platform changes for US B2C sellers. I managed and transformed this process, streamlining it for greater efficiency.• I ensured adoption of key products and business behaviors through persuasive communications and incentive-based marketing campaigns. • I managed across many functional areas (product, business units, PR, customer support, market research, sales) to keep projects running smoothly. • I worked closely with our senior executives to manage the company's risk, position difficult news properly, and make sure we had a clear, unified narrative. • I influenced sentiment in a highly competitive and evolving marketplace.

I managed major B2C campaigns around seller tools, cross-border trade and trust marketing, helping customers manage rapid industry changes. I built successful go-to-market plans for major platform enhancements, product launches and third party partnerships, working with product and market research teams to hit our business targets.

I was responsible for eBay Canada’s social media strategy during the company’s turnaround period. I led initiatives to significantly improve the quality of communication between our customer support teams and our users. I built loyalty and credibility with social media influencers in our customer base.

I managed a team of three at eBay Canada to execute buyer and seller marketing programs, including onsite merchandising and email campaigns to 2.5 million+ users. Responsible for an annual budget of $1.1M. I also managed external vendors, including our creative agency. I oversaw marketing for eBay's branded credit card and loyalty program.

In this one-year contract, I created and produced National Report 2002, U of T’s primary donor accountability publication. I also wrote, edited and produced alumni communications including brochures, emails, videos and ads. I developed on and offline communications for special events and awards ceremonies (including our first-ever online registration solution for Homecoming).

Production and studio manager, coordinating a studio of a dozen designers, artists and production staff.