Lucas Costa Email & Phone Number

Brookline, Massachusetts, United States

• Oversee daily operations of the largest dispensary in Massachusetts, managing Adult Use, Medical, Delivery, and Online businesses.• Successfully recruit, hire, train, and supervise a diverse staff of 120 employees and 10 managers, fostering team development and implementing a succession plan. Additionally, promoted 6 employees to corporate positions.• Revise and update all Standard Operating Procedures (SOPs) to ensure compliance with the Cannabis Control Commission (CCC), while enhancing efficiency, accuracy, customer flow, and overall process optimization.• Handle various Human Resources (HR) functions, including scheduling, processing payroll, managing disciplinary actions, and conducting annual performance reviews.• Enhance the in-store customer experience by introducing captivating displays, menu enhancements, and engaging salesfloor interactions, resulting in increased customer loyalty and retention.• Perform detailed analysis of the Profit and Loss (P&L) statement, effectively reducing expenses while driving top-line sales growth.• Develop and implement innovative in-store marketing initiatives, community outreach programs, and event strategies to enhance brand awareness and expand customer reach.

Brookline, Massachusetts, United States

Lynn, Massachusetts, United States

Webster, Massachusetts, United States

• Conceived, designed, and implemented the Vault Experience, including branding and overall strategy.• Successfully launched and operated a premium cannabis dispensary, with a total investment of $16 million, while managing a team of 60 employees and 6 managers.• Developed a unique, customer-centric approach to salesfloor engagement, implemented effective display merchandising techniques, and optimized customer flow for enhanced shopping experiences.• Recruited, hired, and provided comprehensive training for a team of 40 dispensing agents, fostering their growth and promoting 8 Leads and 3 Managers.• Crafted operational Standard Operating Procedures (SOPs) to ensure compliance with the Cannabis Control Commission (CCC) guidelines and streamlined operational processes.• Oversaw various Human Resources (HR) functions, including scheduling, payroll processing, disciplinary actions, and annual performance reviews.• Conducted detailed Profit and Loss (P&L) analyses, identifying opportunities to reduce expenses while driving top-line sales growth.• Assumed responsibility for cannabis and non-cannabis product selection, purchasing, and pricing strategies.• Developed and executed a comprehensive marketing strategy, encompassing social media, VIP club initiatives, promotions, in-store signage, and digital media.• Managed the inventory budget, implementing strategies to optimize sell-through rates and establishing minimum stock levels for each category to ensure consistent buying practices.• Conducted sales and inventory analyses, resulting in a monthly sales growth of 20% in transactions, revenue, and average transaction amount.

Ayer

• Successfully launched, staffed, and managed a $20 million premium cannabis boutique, achieving a remarkable 4.9 rating on Leafly.• Developed the concept, design, and branding strategy for the exceptional Gage Experience.• Established comprehensive Standard Operating Procedures (SOPs) for all operational processes, displays, and customer flow, setting the standard for the third adult-use standalone dispensary in Massachusetts.• Provided extensive training and development programs to all managers and staff, ensuring an expert level of product knowledge and superior customer engagement.• Implemented an effective marketing and event strategy, fostering wholesale relationships and cultivating a premium brand image.• Conducted thorough sales trend analysis and effectively communicated insights to facilitate wholesale ordering of cannabis and non-cannabis products.• Managed dispensary staff, overseeing scheduling, inventory management, and maintaining strong patient/customer relationships.• Cultivated a culture of passion, ownership, and pride within the company, while developing succession plans to inspire internal growth and facilitate promotions.• Exceeded sales forecasts and consistently achieved a monthly transaction growth rate of 15%.

Arlington

- Lead the dispensary team by example, demonstrating excellent customer care, effective time management, and fostering a supportive team environment.- Take responsibility for the financial performance of the location, including managing the profit and loss statement, cost of goods, inventory, and staffing.- Assist in directing other team members, providing training to new employees, and offering extensive knowledge on all products and devices.- Provide superior customer service, ensuring a positive experience for our customers.- Possess a deep understanding of the medicinal benefits of our cannabis products and effectively communicate those benefits to customers.- Maintain proper documentation by accurately inputting information into the seed-to-sale POS system, ensuring compliance. Provide guidance and oversight to others on remaining compliant.- Take the lead in handling cash and overseeing the daily reconciliation process for the location.

- Manages the daily, weekly, and monthly budget for the restaurant location, closely monitoring sales, labor, efficiencies, staff habits, and ordering.- Creates labor and sales templates to accurately predict weekly, monthly, and yearly performance for the entire restaurant.- Ensures a food efficiency rate higher than 95% and a beverage efficiency rate higher than 98%.- Manages a team of over 200 staff members, including writing schedules, resolving conflicts, and maintaining employee retention through selective hiring practices.- Successfully relocated the entire restaurant, overseeing the hiring process, facilitating staff transfers, and developing budgets from scratch. - Provides comprehensive training to new staff members during the relocation process.- Maintains the highest standards of safety and sanitation, aiming to pass company safety inspections with a score of 90% or higher.- Continually trains to learn all recipes in order to effectively manage and maintain exact quality specifications.