Cosmin Ursu Email and Phone Number

• Managed a team of 8 Key Account Managers with sales budget of 8 M Euro • I achieved a client base increase of 15% on yearly basis, cross selling business lines from 20% to over 30%• Strategic development and goal setting to achieve dynamic sales growth and meet long-term and short-term goals• In this activity I have developed my skills of planning, recruitment, integration, human development and the ability to create medium and long term strategies

• Manage top Romstal clients with a yearly budget value of 1 mil euro• Hit and exceeded sales goals by 40% on an yearly basis• Established and developed strong strategic business relations with clients and prospects from the designated list• Prepared the sales forecast and reporting for all accounts• Negotiated contracts and participated in major tenders• Coordinated operations and monitored activity for each project, at local or national level, to ensure a high-quality delivery and surpass client expectations

Sales activity management:- Responsible for monthly and annual objectives in the allocated area (Bucharest & SE Romania);- Collaborating with over 200 customers (Local Key Accounts, Wholesalers);- Identification, planning and implementation of initiatives to increase sales;- Design the structure of sell offers in accordance to the company's commercial policy, promotion strategy and the available budget, related to the client's needs and interests;- Preparation of analyses and periodic reports in order to identify the elements of vulnerability, but also the opportunities of the market at a given time;- Identifying new business opportunities in the area;Sales team management:- Coordinates a team of 6 Sales Representatives- Setting on the objectives and create plans for the development of the capabilities of team members- Job specific training and coaching for team members- Non-financial motivation for employees (team-building, acknowledged appreciation)Achievements: - Increase sales by 10% vs 2018

- Represent the company and maintain a high level of contract with Local Key Accounts and Wholesalers in Bucharest and Arges county;- Responsible for an overall objective on P&G portfolio of 25 MRon and 4 MRon Gross Margin ;- Develop and implement assortment strategy;- Identifies major competitors, potential top customers, trends, and develops new business opportunities;- Implement Customer Annual Business Plan for each customer;- Implementing marketing activities in order to increase sales; (secondary placement correlated with a given period, customized events)Accomplishment:-increase sales by 65% and gross margin about 70% in 2 years

Developed an online platform for meeting consumers with local producers ( bio vegetables )

Implementation online marketing activities in order to increase sales.