As CMO at Scaleway, I lead the global marketing and communication strategy to position Scaleway as a leading European hyperscaler and drive revenue growth.The marketing efforts are aligned with measurable outcomes, driving Scaleway’s growth and market leadership.

Tech Marketer with 13 years of experience in the IT Services industry and key contributions to some of Pentalog’s important milestones to becoming an organization with over 1,500 people, 300+ active clients across Europe, US, Asia and LATAM.Together with my dynamic team we've achieved remarkable results:- Key Partnership with PE: Marin Equity Partners (2019-2023)- Pentalog's Acquisition by Globant (NYSE: GLOB) in 2023Pentalog was acquired by Globant (NYSE: GLOB), a digitally native technology services leader headquartered in San Francisco, CA, boasting a team of over 27,000 experts. This landmark acquisition marks an exciting new chapter in Pentalog's journey and further enhances our ability to deliver cutting-edge solutions worldwide.

In my role as an IT Project Director I was overseeing a diverse portfolio of leading retail and marketplace clients. My mission encompassed a range of strategic responsibilities and operational duties aimed at achieving project excellence and client satisfaction.- Portfolio Oversight: Managing an extensive and multifaceted portfolio of 11 IT outsourcing projects. This required meticulous planning, resource allocation, and execution monitoring to ensure the successful delivery of all projects.- Retail and Marketplace Focus: Specializing in the retail and marketplace domains, I immersed myself in understanding the nuances of these industries. This expertise allowed me to tailor project strategies to align with industry-specific best practices and emerging trends but also to build and nurture my network.- Client Engagement: Establishing and maintaining strong client relationships by serving as the primary point of contact. I ensured clear communication, addressed client concerns, and aligned project goals with client expectations.- Project Planning and Execution: Developing comprehensive project plans, defining scope, timelines, budget, and resource requirements. - Risk Management: Proactively identifying potential risks and challenges within the project portfolio. Implementing mitigation strategies and contingency plans to maintain project timelines and quality standards.- Quality Assurance: Implementing rigorous quality assurance processes to uphold project deliverables' excellence. This included conducting thorough testing, performance evaluations, and ensuring compliance with industry standards. (ISO 9001)- Budget Management: Managing project budgets to ensure projects were delivered within cost constraints while maintaining high-quality outcomes.

In my role as a Digital Marketing Manager, I was driving the web division of the organization. My responsibilities included:- Team Leadership: Managing a dynamic, cross-functional team of seven professionals encompassing various domains such as marketing, quality assurance (QA), SEO, development, social media and content creation.- Portfolio Management: Overseeing and maintaining a diverse portfolio of 42 websites within the Pentalog & Pentalabbs ecosystem.- Stakeholder Reporting: Regularly reporting to key stakeholders, ensuring alignment and transparency in our digital strategies and initiatives.- Technical Specifications: Crafting detailed technical specifications for our development team to execute on web projects.- User Testing: Orchestrating user testing operations to fine-tune the user experience and optimize digital assets.- Digital Strategy: Formulating and executing comprehensive strategies across SEO (Search Engine Optimization), SEA (Search Engine Advertising), social media, and content marketing.- Buyer Journey Optimization: Designing and rigorously testing, multi-touchpoints strategies of the buyer journey to enhance user engagement and conversion rates.Achievements:- Strategic Contribution to Pentalabbs Exit: Played a key role in the successful exit of Ruedelapaye through its acquisition by CEGID.- Digital Business Generation: Achieved the remarkable milestone where 100% of our business revenue was generated through digital channels, underlining the transformative impact of digital strategies.- Pioneered the creation of the first-ever leads portal, featuring a digital price catalog, streamlining internal processes, and enhancing accessibility to critical information.- Scalable Digital Marketing Process: Created a hands-on digital marketing process tailor-made for startups, enhancing efficiency, and scalability.

My role centered on exploring opportunities to establish new partnerships with companies based in both French and English-speaking regions. Specifically, I focused on identifying potential partners in the United Kingdom and the United States with the goal of initiating joint ventures.Key Responsibilities:- Conducting Competitor Market Analysis: I thoroughly analyzed the competitive landscape, examining market dynamics and trends to identify strategic partnership prospects.- Content Creation: I actively engaged in content creation, crafting informative blog articles and web pages that compared IT outsourcing geographies and highlighted the types of partnerships we sought. This content served as a valuable resource for our target audience.- On-Site Exploration: I embarked on strategic on-site visits to meet with potential partners in various countries, including Belgium, Poland, the United States, and France. These visits allowed me to establish crucial connections and assess the feasibility of partnerships.- Collaborating with Legal Advisors: Working closely with legal advisors, I played a pivotal role in drafting comprehensive joint venture contracts. This involved meticulous attention to legal details and alignment with the interests of all parties involved.- Presentation and Decision Facilitation: I presented our partnership projects in diverse settings to engage stakeholders and facilitate decision-making processes. These presentations were instrumental in garnering support and buy-in for our initiativesSignificant Achievement:-Establishment of the First U.S. Office in Boston, Massachusetts: Pioneering the launch of our inaugural office in the United States, specifically in Boston, Massachusetts. This accomplishment marked a significant milestone in our global expansion strategy.

As a Product Owner with a business generation focus, my mission was to lead & champion Skillvalue. Skillvalue is a SaaS product specialized in assessing developers with a focus on selling assessed freelancer jobs to companies. Product vision: providing a platform that not only put on fast pass the recruitment process because of the immense, up to date, data base of World wide developers, but we will also deliver deep insights to help companies make more informed hiring decisions.The goal was to position the product on the market, shape the product's direction to maximize its value and profitability within the software development ecosystem. - Feature Prioritization: Collaborate closely with cross-functional teams, including marketing, , business, development, design, and QA, to prioritize features and improvements. Make data-driven decisions, balancing market demand, on-going results and technical feasibility.- Competitive Edge: I was monitoring local and international competitors and market disruptors in order to identify areas where our product can outshine the competition and build and run campaigns to generate results. - Metrics-Driven Approach: together with product stockholders, I have established the KPIs and implemented a monitoring. The continuous analyze of metrics related to user engagement, and revenue growth allowed constant adjustments to the product strategy. - Agile development methodology: 2 weeks sprints, monthly steering's, daily standups, retrospective & detailed planning of the backlog Achievements: - Revenue growth +250% - Successful feature launches or results -> Signup pop-up, full website rebranding, SEO contribution to PIPE 40%, job search

- maketing classes for 2nd and 3rd year Bachelor students- topics: Impact Marketing, Blogging, SEO ( Search Engine Optimization), Search Engine Advertising (Google, Linkedin, Meta, Twitter, Youtube), marketing tactics including growth marketing tactics.

Full class for 2nd-year students: empower learners to make informed business decisions, develop effective marketing strategies, and enhance their ability to thrive in the dynamic and competitive business environment.Class includes hands-on presentation of: principles, methodologies, tools and best practices of market intelligence.

I was part of Webschool Orléans for 7 years. I have started as member, in 2 years I was elected President.As part of Webschool, I organized more than 100 conferences, round tables, private events, workshops.. around web and digital strategy- increased by 65% the participation rate to the Webschool monthly events- build solid partership with the CCI (local french chamber of commerce), Orléans city hall and other entrepreneurs organizations (Ecommercentre, ADIRC, FrenchTech Loire Valley, Orléans Val de Loire Technophole..)

Inbound and outbound calls & emailsTechnical suppot in FR/EN BPO