• Launched the brand, by creating and implementing the brand identity • Envisioned and launched the e-commerce website by working together with a web developer• Created and managed the content and advertising on social media platforms (Instagram & Facebook)• Listed the brand on Fashion Days, one of the biggest fashion platforms in RO, BG, HU, by complying their standards on products data, pricing and discounts

• Managed the strategic planning for all brands, with focus on consumption occasions and consumer decision journey and created a clear strategy, ensuring alignment across functions• Led the “Jack Daniel’s Distillery 150” campaign, the main communication pillar for the brand, from brief to implementation and evaluation, enjoying every second on the way• Retained and developed talent, by participating in the recruitment process and coaching the Jr. Brand Manager

• Led two major research projects and used the insights to build the strategy going forward, as the company changed its route to market, going from third party distribution to own distribution• Delivered a targeting profile for Jack Daniel’s, which was implemented across the company, after working with Insights and Global, as one of the pilot markets• Achieved close to 1mil EUR in free media, by coordinating a PR campaign for Jack Daniel’s Honey and have been recognised internally with the regional Best Practice Award • Earned “Team of the Year” and “Be Champion” awards for my contribution to the business.

• Achieved the highest ever market share in KA for Jack Daniel’s and strengthened the brand’s leader position in the market, by coordinating the 360° communication campaign “September is Jack’s Birthday”, from brief to execution• Improved brand image indicators for Finlandia Vodka by adapting and implementing its global campaign “To the life less ordinary” to the local market; received regional Best Practice award for making Finlandia relevant and unique• Handled the launch of Jack Daniel’s Tennessee Honey, by leading a consumer qualitative study and using the insights to build the marketing plan

• Achieved 70% growth of depletions of Chambord and el Jimador, by creating and implementing a bartender program• Managed to extend the distribution of Chambord liquor to unconventional locations, by identifying strategic partners and events and building an activation plan in line with the business objectives• Ensured PR presence for Chambord, by managing the existing Brand Ambassador

• Launched the product in Romania – from working closely with distributor partner to ensure on and off trade distribution to building and implementing the marketing plan• Managed all the marketing activities, including agency management, planning, budgeting, implementation and evaluation

• Led all marketing activities for Playboy, Maxim, InStyle and Men’s Health Magazines, reporting to GM• Implemented strategic inserts in the magazines, to drive loyalty through added value• Identified other media companies who shared the same values and built win-win partnerships• Coordinated major BTL projects: Playboy 10 years anniversary event, Playboy presence in Bucharest Challenge and Class One Romanian Grand Prix events, Men’s Health annual weight loss challenge etc.