With almost one decade of experience in market research, my focus is on retailing and e-commerce, while maintaining a strong interest also in other services and payments or FMCG industries. Romanian native, I’m currently based in Vilnius – Lithuania, where I interact with internal and external stakeholders from all around the world.Innovative new concepts, micro and macro trends, shifting consumer preferences and companies' transformation are among my professional interests. With a solid understanding of the business environment and its dynamics, my findings are being used by clients to build and validate their strategies, as well as being openly shared through articles and conferences presentations.