Cos Mingides is a Co-Founder and Head of Effectiveness at True. Colleagues describe them as "Cos is a rarity in new business people in that he takes the time to really get under the skin and understand the company that he's selling to a degree that allows him to isolate the nuances and little nuggets that really make a client stand out. He likes to learn and enjoys the challenge of working with something new, he has great attention to detail and he is adept at understanding the finer points of a client's brand positioning. Combined with his personable nature and determination to succeed, Cos is an excellent new business person and is someone I hope to work with again one day."
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Co-Founder And Head Of EffectivenessTrueLondon, Gb
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Co-Founder & Head Of EffectivenessTrue Jun 2012 - PresentSoho, LondonTrue was founded in 2012 to be a different type of B2B agency. To break free from the world of short-term 'performance' marketing that swamps the B2B marketing industry, with little impact. We are in the business of making a difference. And we do that by harnessing data-driven and cultural insights to unearth powerful human truths that are creatively transformed into memorable brand communications – and delivered with pin-point media accuracy.Make it memorable. As well as being named B2B Creative Agency of the Year in 2020 & 2022 and Mid-Sized Agency of the Year in 2023 by the B2 Awards, True were winners of the inaugural special award for Best B2B at The IPA Effectiveness Awards in 2022, won Bronze at the WARC Awards for Global Effectiveness 2023, as well as the Grand Prix at the B2B Marketing Awards, Gold at the DMA Awards, The Brand Film Awards, Best in Show at The Global Ace Awards and The Chair’s Award at The Drum Awards Festival.
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Founding Partner, True – BbnBbn London Sep 2014 - PresentLondon, United KingdomBBN is ranked #1 International Marcomms Agency 2020 in the B2B Marketing League table.With over 1130 B2B specialists ready to execute big ideas across 30 countries and 23 sectors, we have the ability to identify in-market opportunities and produce international campaigns that resonate more deeply through local market insights.Our unique structure, shared processes and breadth of specialist knowledge means your campaigns are executed seamlessly and effectively throughout the world: better, faster and more cost efficiently. -
Account DirectorFox Parrack Singapour Dec 2011 - May 2012London, United KingdomFox Parrack Singapour is a strategic and creative B2B agency that specialises in the technology sector - delivering integrated campaigns to drive cultural and business change. My key clients included Orange Business Services, Micro Focus and Borland.
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Senior Account ManagerEnvy Create Jan 2011 - Dec 2011A leading international communications agency with offices located in the USA & Europe. Key clients included Renault B2B, Microsoft and Xbox.
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Senior Account ManagerClicktag Jan 2010 - Jan 2011London, United KingdomWorking on digital production for AMV BBDO, DLKW Lowe and BBH, clients included BT, Pepsi, Disney, Halifax, E.On, Mercedes Benz and De Vere Hotels & Resorts.
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Business Development ManagerIcebreaker Business Development Ltd Apr 2009 - Jan 2010Business development consultancy for digital marketing agencies with specialisms including online advertising, digital PR, email, search, eCommerce, social media and mobile.
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Marketing ManagerJacksons Lane Arts Centre Nov 2006 - Apr 2009North London's busiest arts venue.
Cos Mingides Education Details
Frequently Asked Questions about Cos Mingides
What company does Cos Mingides work for?
Cos Mingides works for True
What is Cos Mingides's role at the current company?
Cos Mingides's current role is Co-Founder and Head of Effectiveness.
What schools did Cos Mingides attend?
Cos Mingides attended Buckinghamshire New University, Woodhouse College F.k.a Woodhouse Grammar School, Highgate School.
Who are Cos Mingides's colleagues?
Cos Mingides's colleagues are เดช บุผา, Tee Teerawut, Jane Hurrey, Jean Lafont, Tayla L., Betty Salazar, Parker Evans.
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