Strategic Leadership and Business Development• Develop and oversee the execution of business strategies that align with market needs and company objectives.• Identify and explore market opportunities, partnerships, and collaborations.• Build relationships with clients, investors, and stakeholders to support growth.Product Management and Team Building• Collaborate with technical teams to ensure the product meets customer requirements and delivers value.• Assemble and manage a talented team across technical, operational, and sales roles.

🔍 Strategic Product Vision:• Develop and articulate a compelling and innovative product vision aligned with the company's overall strategy.• Drive the long-term product roadmap, ensuring it aligns with business goals and market trends.🤖 Product Lifecycle Management:• Oversee the entire product lifecycle, from ideation to launch, and post-launch performance monitoring.• Implement agile methodologies to facilitate rapid and iterative development cycles, ensuring the delivery of high-quality products on time.

• Successfully owned product design and growth discussions with internal teams to ensure business and marketing strategies were understood and adequately documented or implemented, including understanding customer use cases and scenarios. This led to a decrease in customer churn by 10% and an increase in customer satisfaction by 8%.• Led the development of a new product using Agile methodologies that gained market share and increased revenue by 10% for our client's products.• Ideated and implemented new customer experience improvements that increased customer satisfaction by 7% using tools such as Figma and Webflow. • Built partnerships across channels to increase market share by 35% and increase customer retention rate by 15% in 3 months. • Developed customer requirements, user stories, and wireframes that yielded an average of 20% improvement in user interface design and usability.• Implemented A/B testing strategies and user feedback to optimize product features, resulting in improved functionality, usability and overall user experience.

• Developed and executed a comprehensive digital marketing roadmap which aligned with business objectives and reinforced the company identity.• Created, planned and implemented successful marketing campaigns that increased traffic by 35%, generated 1100 new leads and led to a 20% increase in sales.• Demonstrated expertise in SEO/SEM, email, social media and display advertising, resulting in increased brand awareness, downloads and engagement.• Measured and reported on the performance of all digital marketing campaigns using different tools like Google Analytics, Facebook Reports and Supermetrics.• Coordinated the growth, product and business intelligence teams using agile methodologies to develop new acquisition channels, increasing ROAS from 3x to 5x.

• Created a marketing strategy that helped the business expand into new markets, including Bath, Cardiff, and Oxford.• Increased sales and revenue through targeted marketing campaigns and strategic partnerships.• Proactively used tools like Active Campaign, Infusionsoft, Facebook Business Manager, Twitter Ads, Google Adwords, WordStream, AdStage, Moz, Google Analytics, Optimizely, BuzzSumo, Ubersuggest, and Buffer to increase website traffic by 40% and leads by 15%.• Design and develop cost-effective and creative marketing campaigns which achieve positive financial results and positioned the company as a leader in the industry. • Completed regular competitor and trend analysis to highlight relevant key opportunities, while identifying high-income campaigns which resulted in a 30% increase in revenue.