Back in 2017, I founded an Amazon seller incubator that connects bright young talent from several fields to make a change in the way e-com sellers treat product design and functionality. The drive to bring more brands onto this market lead me towards creating a 3 continents incubator by connecting these diverse professionals such as: product designers, product developers, product engineers, software developers, marketing managers, advertising specialists and much more. I know that a cool product can only succeed in the market when it is backed by solid marketing strategy. So, my main focus is to improve product functionality and design while successfully bringing them to Amazon through innovative marketing skills. So, with a team of skilled people I was able to make our voice heard in the FBA ecosystem.With more than 7 mil products sold since the inception of this hub, I went through good times and bad times that enriched my approach and made me wiser when it comes to business decision making and marketing campaigns. Solid marketing data interpretation and market validation through several brands are the main keys that helped me sharpen the skills of my team.

When I first started my Amazon journey back in 2014 there were several Chinese factories that would supply me with white label products. But after six months with these suppliers and their poor-quality control standards, there was no way for me to keep up with them.Luckily though, I found an amazing agent who produced high-quality goods without cutting corners. We started by working together and he eventually quit his job to put together a small silicone factory in Ningbo, China. We first produced my own moulds for my kitchen utensils products that were sold under the brand name "M KITCHEN WORLD".After just 1 year of working together, we ended up by investing in a new Silicone and Plastic injection factory. I've been developing my own products in China for almost a decade now and since 6 years ago we have helped other Amazon sellers as well achieve high quality, low cost manufacturing milestones.

My eCommerce journey started with Amazon in 2014, when I launched a kitchen utensils brand on the platform: M KITCHEN WORLD.The brand philosophy was selling premium products on a budget. I did all these by coming up with innovative ideas for cost-effective production processes while maintaining high standards of product excellence.By 2017 I had a well-developed process figured out and during 2018 I started hiring people to help me with the product design, copywriting, and customer service. PPC and Advertising are a huge part of this business model and I decided to keep working on it myself. As soon as I was able to hire some help, my business doubled. It's crazy how just a few months can really change things for the better!In 2019, we entered a new level of production and sales. In the last quarter of 2019, our company's sales skyrocketed. I thought 2019 would be my biggest year of sales but 2020 ended up being the largest by over 350%.For 5 years, the brand has been focused on the Amazon Marketplace. However, in January 2020 I decided to do a massive rebranding and focus efforts towards hitting the retail market with a new line of products that would be highly demanded globally. So, after the rebranding, M Kitchen World became Mistralli.Following the rebranding, there was an increasing number of emails being sent to me from brand aggregators who wanted to purchase my business, and the amount started growing each month. I finally exit the brand at the end of 2020.

I helped grow a sports compression gear Amazon account to a seven-figure territory in just one year. This scaling process was unprecedented and finished with an exit by its founder, which then became my friend and business partner up until now.I'm very happy that we were able accomplish such great things together on this journey of entrepreneurship. We have grown tremendously since starting our first small ecommerce store back when I had only graduated college.