Designed and implemented the NBA's direct-to-consumer media analytics solution encompassing four tracking technologies (Adobe Media Analytics, Amplitude Analytics, Bitmovin, and Storyteller) across seven platforms (mobile, web, connected devices) capturing a monthly average of 39.5 million unique users and 181 million media starts with rich data (>50 metadata fields)Collaborate with product, marketing, content, and engineering leadership to provide expertise in data collection schema and taxonomy, ensuring the development of actionable and scalable tracking solutions and reporting mechanismsIntegrate media consumption data with marketing (Braze, Kochava), experiment (Amplitude Experiment, Adobe Target), and product data to provide holistic insights for senior leadershipLead a team of eight solution architects in the application of best practices for solution design, implementation, and analysis within the NBA's digital content, advertising, and game experience verticals

Developed all daily, weekly, monthly, and quarterly Smithsonian Channel Plus analytics reports and dashboards in Adobe Analytics and Tableau, delivering insights on subscription and user engagement KPIs to key stakeholders throughout the networkLeverage the aforementioned reports and conduct ad-hoc analyses to inform editorial, marketing, social, and product teams on trends and best practices in order to drive content consumption, subscription growth, and customer retentionCreated and mapped the Adobe Analytics schema for the Smithsonian Channel Plus app and website, ensuring the tracking of over 65 events and 50 variables in order to adequately meet all business reporting needsLiaise with in- and out-of-house developers and Adobe representatives in order to ensure accurate data collection per the previously mentioned schemaTest and approve all new analytics-related SC Plus releases across Apple, Roku, Amazon Fire, Android, Samsung TV, and web platforms by utilizing Charles Proxy and WiresharkRegularly derive and present insights to senior management and the Smithsonian Channel digital team

Utilize Adobe Analytics and Report Builder to report on key NBC Sports Group and Golf Channel properties’ multi-platform digital traffic to over 250 people company-wide, including but not limited to high level executives, ad-sales associates, marketing teams, and digital product development teamsAssist web development teams at Golf Channel with tagging and implementation quality assurance to ensure consumer traffic to new website pages can be accurately tracked and reported onForecast future Golf Channel live streaming, website, and mobile app traffic to support NBCUniversal ad sales teamsProvide data and analytics on a wide array of ad-hoc requests from internal clients as they arise, from support for specific marketing campaigns to geo-segmenting live streaming traffic, etc.Compile and present high-level analysis to key stake holders on a quarterly and yearly basis in order to confirm that traffic to the NBC Sports suite is trending in a favorable direction, and if not, offer data-driven suggestions on opportunities of improvement

Report on NBC Sports Group and Golf Channel properties’ live streaming, website, and mobile app traffic using tools such as Adobe Analytics and Report BuilderAssumed full responsibility of Golf Channel digital audience reporting and facilitated the transition to Stamford, Connecticut-based support shortly after starting at NBC Sports, serving as the main contact to the research and digital operations teams in OrlandoAnalyze and report on monthly comScore data in order to understand the competitive digital landscape and how NBC Sports Group and Golf Channel perform versus other sports media agenciesComplete primary research studies in their entirety, from questionnaire development to report presentation, for clients and products such as Rotoworld and NBC Sports Live Extra in order to shape future business decisions

Assist in conducting quantitative and qualitative primary research studies, including tablet-based respondent-administered product review, online, in-depth interviews, focus groups, and drive studies in the automotive industry for clients such as Ford, Nissan, Volkswagen, BMW, Jaguar, Infiniti, and LincolnResponsible for cost development and proposal writing, screener development, table and chart formatting, data population, and the development of analytical insights and recommendations with the assistance of senior directorsManage recruits for central location studies, as well as direct panel providers, in order to ensure quotas are metWork with Advanced Analytics team to derive insights using correspondence and imagery maps, and Van Westendorp price sensitivity chartsCode verbatim responses and utilize a proprietary Excel tool to produce Wordles based on product imageryConduct in-depth interviews and drive studies, and deliver qualitative insights to clients based on findings

Check questionnaire programming for proper logic and skip patterns, as well as text formatting, in order to ensure accurate data collectionResponsible for checking tab and banner specs, final data, and the populated report for accuracyCoordinate and manage the logistics of various third-party vendors for offsite clinics, including facility acquisition; vehicle procurement; and audio-video, temp staff, and security servicesApproximate potential sample sizes for automotive clinics on a by-market basis by running TLAS counts through IHS (formerly R.L. Polk)Create detailed floor plans of selected venues for automotive clinics using Microsoft Visio