Wyser is a professional recruitment consultancy operating in Europe, China, and Brazil.As a Principal, I operated nationally with a focus on senior and executive profiles over the Technology, Digital, and e-Commerce landscape across the full spectrum of industries, working with different types of companies: Corporations, Startups, SMBs, and family-owned companies.

Shore is a German company founded in 2012 that provides web-based business solutions for local service in 10 European Countries (Online Booking, CRM system, easy-to-use marketing tools, iPad-based cash system).My role mainly involved:- manage a team of 3 Account Sales Representatives + 2 Inside Sales, establishing sales target and defining OTB calculation;- put in place a strategic business plan to expand the customer base and the market share;- as a member of the Global Management Team, contribute to the Shore Strategic Roadmap.

Blisskbooker was a 24/7 beauty bookings platform. Users can book their treatments at times and prices that suit them, while business owners can benefit from a new revenue stream, solving in the meantime problems like no-shows, lack of reporting, or downtime thanks to the cloud-based salon management software.First, I was in charge of the startup from scratch of the Italian sales branch. I then took responsibility for the Global Operations department based in Barcelona, managing the Editorial and the Customer Care team (20 people + freelance + external partners, six languages).My role mainly involved:- Set-up and launch the Italian operations from scratch; - Recruit, train, and engage the sales team to gain market leadership; - Lead the editorial and support team for all Countries (ES, IT, FR, PT, RU, TU) and coordinate ten freelance photographers; - Re-build the editorial process using automation tools to ensure a fast, scalable and efficient delivery of written and visual content; - Create engaging copy and A/B tests for website, blog, and all the marketing touch-points to attract, convert and retain customers; - Enable the customer care team to deeply understand the customers' issues to provide the proper support; - Create and implement the on-boarding process to provide customers with all the information needed to use our services correctly; - Define and coordinate operations, objectives, reports, training documentation, guidelines, and KPIs.

Powa Technologies was a UK-based start-up that creates technologies to integrate the physical and digital worlds. The flagship product was represented by PowaTag, a consumer APP that combines mobile payments, QR codes and audio recognition to provide an all-in-one solution for brands and retailers to target customers both in physical and digital environments and allow them to easily buy products right then and there.

Groupon is a global B2B2C marketplace that enables real-time commerce across a wide range of categories, including local businesses, travel destinations, consumer products, and live or lively events. I started as a Sales Manager and was then promoted to Regional Sales Director, directly reporting to the Country Sales Director and managing 15+ people.My role mainly involved:- build the eCommerce commercial plan to secure sales and margin objectives;- daily, weekly, monthly sales forecasting, monitoring, and reporting, providing data-driven insight and conducting deep dives if needed to better understand shopping behaviors together with the BI team;- achieve and exceed quarterly sales targets (2013 revenues of >€6,3M;- interview, hire, train and manage a 15+ team of inside and field sales representative and three direct management reports;- monitor the top accounts acquisition and the following retention, to build word-of-mouth among customers and partners and to increase brand awareness and Average Order Value (AOV);- manage all the content created by our editorial team and published on the webpage, on social media, and on our newsletters to maximize Open Rate (OR) and Conversion Rate (CR);- work intensively with Marketing, Customer Care, and Anti-Fraud departments to ensure a smooth and frictionless experience both for partners and customers.

In charge of creating and developing sales relationships with a broad customer set (predominantly prospects) featuring Public and Private Universities and Educational sector entities in Central Italy.Among the managed accounts: Universities/Colleges: La Sapienza, Tor Vergata, Università degli Studi Roma 3, Luiss, Università Cattolica del Sacro Cuore. Research Institutes: INFN, INGV, ENEA.