Francesca Costa Email & Phone Number

Milan, It

Milan, Lombardy, Italy

Milan Area, Italy

Wyser is a professional recruitment consultancy operating in Europe, China, and Brazil.As a Principal, I operated nationally with a focus on senior and executive profiles over the Technology, Digital, and e-Commerce landscape across the full spectrum of industries, working with different types of companies: Corporations, Startups, SMBs, and family-owned companies.

Milan, Lombardy, Italy

Shore is a German company founded in 2012 that provides web-based business solutions for local service in 10 European Countries (Online Booking, CRM system, easy-to-use marketing tools, iPad-based cash system).My role mainly involved:- manage a team of 3 Account Sales Representatives + 2 Inside Sales, establishing sales target and defining OTB calculation;- put in place a strategic business plan to expand the customer base and the market share;- as a member of the Global Management Team, contribute to the Shore Strategic Roadmap.

Barcelona, Catalonia, Spain

Blisskbooker was a 24/7 beauty bookings platform. Users can book their treatments at times and prices that suit them, while business owners can benefit from a new revenue stream, solving in the meantime problems like no-shows, lack of reporting, or downtime thanks to the cloud-based salon management software.First, I was in charge of the startup from scratch of the Italian sales branch. I then took responsibility for the Global Operations department based in Barcelona, managing the Editorial and the Customer Care team (20 people + freelance + external partners, six languages).My role mainly involved:- Set-up and launch the Italian operations from scratch; - Recruit, train, and engage the sales team to gain market leadership; - Lead the editorial and support team for all Countries (ES, IT, FR, PT, RU, TU) and coordinate ten freelance photographers; - Re-build the editorial process using automation tools to ensure a fast, scalable and efficient delivery of written and visual content; - Create engaging copy and A/B tests for website, blog, and all the marketing touch-points to attract, convert and retain customers; - Enable the customer care team to deeply understand the customers' issues to provide the proper support; - Create and implement the on-boarding process to provide customers with all the information needed to use our services correctly; - Define and coordinate operations, objectives, reports, training documentation, guidelines, and KPIs.

Milan, Lombardy, Italy

Powa Technologies was a UK-based start-up that creates technologies to integrate the physical and digital worlds. The flagship product was represented by PowaTag, a consumer APP that combines mobile payments, QR codes and audio recognition to provide an all-in-one solution for brands and retailers to target customers both in physical and digital environments and allow them to easily buy products right then and there.

Milan, Lombardy, Italy

Groupon is a global B2B2C marketplace that enables real-time commerce across a wide range of categories, including local businesses, travel destinations, consumer products, and live or lively events. I started as a Sales Manager and was then promoted to Regional Sales Director, directly reporting to the Country Sales Director and managing 15+ people.My role mainly involved:- build the eCommerce commercial plan to secure sales and margin objectives;- daily, weekly, monthly sales forecasting, monitoring, and reporting, providing data-driven insight and conducting deep dives if needed to better understand shopping behaviors together with the BI team;- achieve and exceed quarterly sales targets (2013 revenues of >€6,3M;- interview, hire, train and manage a 15+ team of inside and field sales representative and three direct management reports;- monitor the top accounts acquisition and the following retention, to build word-of-mouth among customers and partners and to increase brand awareness and Average Order Value (AOV);- manage all the content created by our editorial team and published on the webpage, on social media, and on our newsletters to maximize Open Rate (OR) and Conversion Rate (CR);- work intensively with Marketing, Customer Care, and Anti-Fraud departments to ensure a smooth and frictionless experience both for partners and customers.

In charge of creating and developing sales relationships with a broad customer set (predominantly prospects) featuring Public and Private Universities and Educational sector entities in Central Italy.Among the managed accounts: Universities/Colleges: La Sapienza, Tor Vergata, Università degli Studi Roma 3, Luiss, Università Cattolica del Sacro Cuore. Research Institutes: INFN, INGV, ENEA.

Public Relations, Marketing And Advertising

Business Administration And Management, General

High School Diploma, Classical Studies