- Expert in Social Impact Assessment.- Public Opinion Research.- Political communication and campaigns.

Reports to the CEO and is responsible for the daily operation of the companySupervise all account teams Maintaining key senior client relationships (e.g. Coca-Cola, Samsung, Telefónica, P&G, Mondelez, VISA, Bimbo, Sodimac)Provides strategic leadership and understands all aspects of their client’s businessLead and contribute to the development of strategic and tactical media plansExamines constantly the clients KPIs In charge of the negotiations with the key media.Participate and present in New Business efforts and presentations

Our Services: :: Strategic & Tactical Media Planning (Traditional/ Digital Media) :: Media Buying :: Media Research :: Insights Research :: Market Research :: Opinion Research :: ROI ResearchSCIENCE + ART

Market Panels is a market research company specialized in Household Panel Data

Responsible for managing Telefónica Móviles del Uruguay (Movistar) account

Responsible for research, develop and implement media objectives, media strategies and campaign budgets to meet client goals and objectives, working extremely closely with the account service department and the creative department. Buy broadcast, print, out-of-home media and digital media needed to implement the media plan.Identify and research target audience to ensure the most efficient media mix.Monitoring media plan, development of competitive analysis and post-analysis campaign results and measure the campaign results working with standard tools and developing in-house tools.Responsible for all the research activities in the agency. Conduct quantitative and qualitative research, analyzes information, identify solutions, and report results.Develop presentations to clientsWork experience in different brands and categories such as P&G (Consumer products); Banco de Seguros del Estado (Insurance); OCA (Credit Card); HSBC (Bank); GSK (Healthcare); Bodegas Juanico (Winery); among others.

Consultancy in marketing and communications strategy

Responsible of plan and implement quantitative and qualitative research projects.Designing questionnaires and organising surveys.Managing survey staff.Designing and moderating focus groups Conducting in-depth interviewsAnalysing and interpreting data using statistical and qualitative analysis software, such as: SPSS and Atlas.ti Writing reports and presenting results to the client and advising on how to best use research findings.Projects that he conducted include customer satisfaction research, new product development research, advertising research, usage and attitude surveys, employee surveys and public opinion research; within both the private and public sectors.Work experience in different brands and categories such as: COPSA (Transport); Quesería Helvética (Dairy Products); La Sin Rival (Bakery); Botnia (Forestry); among others