As Chief Commercial Officer (CCO), I led the successful unification of operations between Mr Jack.bet and NSX, integrating and optimizing processes across the organization. A key part of this role was the creation and structuring of a commercial team from the ground up, which had previously been non-existent for the brands Betnacional, Mr Jack, and Pagbet.Under my leadership, this newly established team became responsible for managing all aspects of the commercial strategy, including CRM, sports betting and casino promotions, bonus campaigns, affiliate programs, and creator and influencer management. Additionally, I oversaw the development of a high-performing copywriting division, ensuring consistent and engaging communication across all channels. This holistic approach positioned the brands to scale effectively, enhancing customer engagement and driving significant growth in key markets.

At Goin’UP, I specialize in management consulting and systems development, focusing on integrating business operations with technology. I have led projects that range from building custom software solutions to optimizing business processes and developing web applications. My work involves creating tools for financial management, CRM systems, data migrations, and personalized accounting systems, all tailored to meet the specific needs of each client.Throughout my journey, I’ve had the privilege of working with companies like John Deere, where I developed Capex management software; Sicredi, developing a risk mitigation software using satellite image processing for agricultural monitoring; Landrin, building a bespoke CRM; Centro de Compras Zaleski, with a custom financial tracking solution; and other clients such as Rozek, Essent, and FGV Meb, where I delivered personalized accounting systems and web apps.

As CEO of Mrjack.bet, I focus on fostering a strong organizational culture, driving high performance, and aligning the company with a clear strategic vision. My role involves promoting a collaborative, innovative, and results-oriented environment, where each team member is empowered to contribute to our success. We prioritize sustainable growth, build lasting partnerships, and are dedicated to delivering an exceptional customer experience, ensuring that innovation and operational excellence are at the core of everything we do.

As Marketing Director at Mrjack.bet, I led marketing strategies that contributed to the company’s exponential growth, expanding our customer base by more than 16x in just over a year. My focus was on building a cohesive and responsive communication strategy, while developing the brand to position Mrjack.bet as a leading name in the industry. I worked closely with dedicated teams and partners, driving strong results and reinforcing our market presence.

As Head of Sales, I was responsible for driving the company’s commercial strategy and leading high-performing teams. My role involved overseeing the expansion of sales channels, developing new partnerships, and identifying opportunities for revenue growth. I focused on building strong, results-oriented teams that worked closely with clients and partners to deliver tailored solutions and maximize market penetration.In addition to the commercial focus, I also led key initiatives in financial product development, digital transformation, and the launch of a digital payment account, all aimed at enhancing our value proposition. By aligning commercial goals with innovative product offerings and technology-driven processes, we successfully strengthened the company’s market position and created new revenue streams.

As Head of Digital Integration and Commercial Projects, I was responsible for driving the promotion and digital integration of key commercial initiatives, while managing marketing efforts to support business growth. I led the development of financial products, such as loan solutions (contract refinancing and variable rates based on risk scores), and the creation and implementation of a digital payment account, including integration with the RSFN, SPB, and SPI (Pix), as well as current account modules and invoice issuance. I also spearheaded the development of key applications, including a loan app and a customer document digitization and KYC (Know Your Customer) biometric verification app, contributing to the company’s move towards an Omnichannel customer service model and automation.In the marketing domain, I structured the marketing department by adopting agile methodologies and Kanban, while overseeing the recruitment and management of an Inbound Marketing team. Under my leadership, we optimized thousands of keywords, turning organic search into the second largest source of traffic for the company. I also directed advertising campaigns across TV, radio, print, and digital channels, managed branding and product positioning, and oversaw the management of contracts, vendors, and the internal team.

Como Technology and Marketing Supervisor, I coordinated marketing and innovation efforts, as well as internal and external teams for system development and support. In marketing, I led the national brand repositioning, mapped key contacts for personalized relationship strategies, and monitored competitors. In innovation, I fostered a culture of innovation across the company, encouraging employee participation and the adoption of technology, such as AI and RPA, to streamline processes and reduce operational rework. In the technology domain, I optimized ERP usage, ensured datacenter security and service availability, developed BI tools, and automated various processes, including performance evaluations, logistics, and production quality control.

As IT Coordinator, I led internal and external teams responsible for optimizing the use of the ERP EFI Metrics, managing the datacenter, ensuring the security and availability of services, and developing BI tools. The team also focused on process automation and the development of various intranet tools, including BI, RPA, performance evaluation systems, product engineering data unification, logistics, employee development tracking, and quality control measures to prevent production failures.

As Engineering Support Specialist, I provided third-level support at John Deere, offering technical assistance for servers and database administration (Oracle DBA and SQL Server). Additionally, I developed a system to automate performance indicator analysis for the IT team, including SLA and KPI calculations, as well as creating management reports and dashboards.

As an Information Technology Instructor, I taught at three different institutions: two private schools (CDI and Cetesc) and a public, state-contracted institution (Escola de Educação Básica Mater Dolorum). I delivered free and professional training courses in Basic Computing, Advanced Computing, Web Design, Graphic Design, and Computer Maintenance, equipping students with both foundational and advanced skills. My responsibilities included creating and delivering hands-on training that focused on practical applications in IT, ensuring students were well-prepared for the job market.