Mark Costa Email & Phone Number

We are the Number One outdoor advertising company in the world and we are dedicated to delivering the highest quality out-of-home advertising solutions combined with first-class public services.Always at the forefront of innovation and technology, JCDecaux North America is a trend-setter and an industry reference. From the heart of the Nation’s most beautiful cities to the best shopping malls and top international airports, JCDecaux North America delivers select audiences to advertisers with high-impact networks of state-of-the-art static and digital displays.

New York, Ny, Us

RUN is the leader in cross-screen and mobile-focused programmatic advertising technology. The platform empowers clients with self-serve or managed service capabilities, and is backed by real-time up-to-the-second analytics. RUN's unique ability to utilize Carrier-level ID's for cross-screen targeting and attribution is unmatched in the industry. Additionally, our cutting-edge mobile solutions integrate into our omni-channel DMP and full suite of desktop capabilities.Responsibilities:- Part of the Executive team reporting into the CEO & COO and responsible for leading the company through its goals.- Responsible for RUN's platform partnerships across the spectrum of the ad ecosystem ranging from supply, data, measurement, compliance and other key areas.- Responsible for the Ad Operations team and driving campaign success for the brands using the platform.Key Achievements:- Helped drive the company to exceed its 2015 goals via a thorough revamp of the Ad Operations process and introduction of new checks and balances to ensure revenue targets were met.- Worked closely with Engineering to drive the delivery of a new bidder engine that raised the scalability of the platform and kept costs in check.- Helped drive new partnerships with companies like Placed.com, PubMatic, Adobe, Acxiom, etc. that helped improve the overall Product offering and platform capability set.

New York, New York, Us

Undertone is a digital advertising company focused on delivering standout experiences for brands across PCs, mobiles and tablets. The company creates immersive ad units and places them on the world’s best websites and apps through its owned and operated ad server. Undertone was founded in 2001 and has offices around the world and was recently acquired by Perion.Roles held:- VP, Integrations- VP, Product, Technology & Operations- Sr. Director, Product, Technology & Operations- Director, Business TechnologiesResponsibilities:- Responsible for Product Strategy, M&A contributions.- Responsible for Integrations/Partnerships with various other companies within the ad ecosystem- Owned Inventory Green List Initiative (Ad Fraud prevention program)- Responsible for UAS platform (Order Management, Trafficking, Delivery, Analytics platform used by the company) – held Product, Sys Ops and Ad Ops responsibilities over time.- Platform Compliance that included Consumer Privacy and adherence to privacy guidelines from NAI, DAA, etc.Key Achievements:- Owned Product & Operations diligence and post acquisition execution of Upfront Media (Legolas), a DSP platform acquired by Undertone in June 2014.- Owned the definition, ideation, and Product Management & Development of the Undertone Ad System (UAS) platform that is currently used by numerous teams across Undertone to help manage all ad revenue and ad execution.- Helped drive numerous partnerships across the spectrum of ad ecosystem partners for data, measurement, rich media, supply and owned the vetting, business development, platform integration pieces. These solutions helped drive incremental revenue across various business opportunities.- Was responsible for the Platform infrastructure operations and helped drive substantial savings via a combination of vendor negotiation and working very closely with Engineering leads to drive efficiency & scale into the platform.

San Francisco, Ca, Us

ZEDO, Inc. is a platform offering clever, proprietary high impact formats that help publishers get new revenue. Known for technical innovation and ability to scale, ZEDO offers publishers products and services – including ad serving – and rich media formats with 99% viewable impressions. ZEDO also serves advertisers through ZINC, a suite of high impact formats including video and native ads on premium sites. Founded in 1999, ZEDO is headquartered in San Francisco with offices in New York, Los Angeles, Chicago, Seattle, Phoenix, Singapore and Sydney along with development centers in Russia and India. As the largest independent ad technology player, the company is distinguished by its global reach and cosmopolitan market knowledge.Responsibilities:- Ad Delivery Platform ownership (Codebase and Infrastructure)- Platform Solutions Engineer and Support- Product Development of the Platform- TrainingKey Achievements:- Scaling the ZEDO ad platform, specifically the ad delivery layer that was responsible for revenue generation for the company. This was a combination of software (# of requests /sec) and ensuring we had efficient contracts in place with CDN vendors like Akamai, etc.- Helping drive customer adoption of the platform by setting up Customer Service teams, processes and SLA’s that ensured customer satisfaction especially in the critical phase of on-boarding new customers.- Setting up a global support team for 24/7 operations of the platform.

Technology Division of Phil CorporationResponsibilities:- Project based ideation, software design and planning- Project based Programming/Coding responsibilities- TrainingKey Achievements:- Designed, developed and implemented a POS terminal for Photo outlets owned by the parent company to help track and report on inventory and sales back to HQ.- Owned evangelization and driving adoption of LINUX based systems into the company technology stack from Engineering to the office front desk via diskless network based terminals using repurposed older hardware.