• Owned the P&L & managed a £200k annual budget. Increased UK net profit by 80% (in first 4 months) by drastically reducing overheads & tripling conversion rate. Exceeded Q1 target by 45%.• Oversaw all UK operations, set & aligned the product vision with all stakeholders, created business forecasts & provided performance metrics. 137% user increase over 5 months.• Accountable for a 245% revenue increase by driving conversion rate optimisation (CRO) through multivariate experimentation, customer interviews, full-funnel marketing campaigns and leveraging all available digital assets.

• As team leader, I created an AI-integrated, data-driven content marketing team capable of publishing 400 product pages, blogs & recipes per week. This drove a 44% traffic increase (May ’21 - ‘22).• Devised and implemented a highly successful content management system. Developed all operating procedures from the ground up. Recruited and managed over 40 freelance copywriters.

• Secured several high value contracts worth over $80k in monthly revenue. Researched client pain points, highlighted inefficiencies, risks and opportunities & leveraged eCommerce & marketing expertise to win clients.• Executed highly successful SEO, CRO & content marketing strategies for eCommerce & SaaS platforms resulting in significant uplift in conversion rate, traffic & revenue for all clients. Specialised in organic SEO strategy. • Built an AI-integrated content marketing team capable of creating hundreds of SEO-optimised pages/week. Recruited, onboarded and line managed over 50 freelance content writers, merchandisers & project coordinators.

• Created a media & review platform for consumer CBD products with 5,000 monthly visitors. The reviews, videos & blog posts have resulted in a quantifiable increase in revenue & brand awareness for 25 brands.• Led business development, managed affiliate partnerships & developed the product roadmap resulting in a $100k acquisition offer 9 months post-launch.

• Created a range of educational STEM events, courses & after-school clubs. Delivered them to 2,000 school children in Haringey, London sparking a love for tech.• Developed a 10-week Higher Education Accelerator Program for Looked After Children in collaboration with Oxford University & 4 London boroughs. This resulted in a 60% increase in university applications by attendees.