My role involves working across multi-channel campaigns tailored to meet regional requirements and encompassing above the line and below the line marketing efforts. My primary focus is leading collaboration across a dynamic network of stakeholders and crafts, guiding the formulation and execution of integrated multi-channel campaign strategies.Key Priorities:-Using insights from the customer buyer’s journey to design innovative multi-channel engagement initiatives.-Creating high-quality content aimed at reshaping perceptions and acquiring new, marketable contacts.-Effectively manage program budgets, ensuring accountability for campaign ROI.-Cultivating strategic partnerships with external agencies to support the development and execution of campaign assets.

Nurture Generator / Lifecycle Marketer for Sage's small business customer base, creating data-driven marketing communications throughout the customer journey that drives commercial impact. Focus: Onboarding, Retention, Cross-Sell & Expansion. • Nurture & Demand Generation Programme Development: Design, assemble and execute automated nurture flows (via Eloqua) for both customers and prospects to facilitate the creation of a perpetual demand engine. • Programme Execution: Co-ordinate efforts of campaign managers and localisation teams, Marketing Automation specialists and others to develop and build nurture flows. Work closely with localisation agencies and country marketing teams to ensure timely deployment of programs, their continual improvement, and ensure sharing of best practice. • Workflow Management: Leverage personalisation and the dynamic delivery of content to create unique lead nurturing programs by segment, persona, product of interest, geography and/or industry. Define segmentation criteria to manage lead lists for nurture programs. • Reporting & Optimization: Document lead nurturing processes, programs, procedures, and integration with other systems. Developed and maintained nurture reporting, reports and dashboards, including performance metrics for nurture tracks and KPIs for overall programme performance as well as lead ongoing efforts to measure, analyse, test and optimize nurture efforts.

• Developing multi-channel campaigns and creative concepts into deployable assets to support demand generation and lead nurturing campaigns (HubSpot, MailChimp)• Build long-lasting B2B relationships through conversation and value-added content - Tools: workflows, emails, landing pages and dynamic content.• Creating LCM content to facilitate engagement throughout the customer funnel. • Coordinating and facilitating webinars to engage prospects and leads.• Plan the business's Marketing Strategy on a yearly basis and manage the marketing budget accordingly. • Creating ad imagery, blog images, branded material, video content. (Adobe Illustrator, Photoshop, Premiere Pro, After Effects)• Project manage all executive events e.g. LeadersHub• Administration of all Social Media accounts - Facebook, LinkedIn and Twitter.• Data analysis, planning and implementing experiments to improve conversions.

Worked within ESB's Innovation Hub, X_Site • Moderated all social platforms; Instagram, Twitter, Facebook and Pinterest. • Created content on software feature updates and video demonstrations, to educate and inform users on new software functionalities and user benefits.• Created graphics for the company Website, Blogs posts, Infographics and Stakeholder Management Decks. • Tracked and analysed responses and engagement to support the development team in improving the overall user experience.• Devised and implemented marketing strategies to improve usability and increase sales within the HomeHero Chatbot.

• Created case studies to drive traffic to the website and emphasis Grosvenor Services solutions.• Passed over leads to sales staff that was gathered using B2B lead generation tools.• Created inbound content for social e.g. infographics, Slideshare to generate engagement and online interest.• Generated marketing performance reports that outlined content, social and website results which were then presented to key stakeholders. • Managed social media accounts - LinkedIn & Twitter

• High level of customer service on a day-to-day basis. • Provided fitting services in their sister store 'Le Femme'.• Reached and overachieved sales targets each month. My experience working within sales helped me get a deeper understanding of the sales process and different touch points a customer experiences before a transaction is carried out. I now apply this learning in my current role by supporting the sales funnel using effective content strategies.