• Acted as dedicated marketing support for Vail Resorts managed properties including The Hythe Vail, Gravity Haus, Hyatt Place Keystone, DoubleTree Breckenridge and Austria Haus• Developed and delivered annual strategic marketing plans, key business priorities and initiatives for managed properties• Worked cross-functionally with Vail Resorts marketing divisions to plan, execute and optimize marketing efforts as part of the company’s go-to-market approach to achieve lodging room night and revenue goals• Directed multiple agencies on behalf of branded properties• Lead team members responsible for creating targeted and personalized content and messaging to deploy against complex guest segments and contact strategies

Eloise Capital is a strategic advisory firm with over 15 years of experience in hospitality operations, acquisitions, development, dispositions, product conceptualization, brand selection, marketing, contract negotiation and portfolio management. We work to serve developers, owners and investors through the development, transactional, marketing and operational aspects of the hotel and real estate industry.

• Part of the opening team for Itz’ana Resort & Residences• Manage overall marketing and public relations efforts for Itz’ana and Ka’ana Resorts• Support the Real Estate Team by managing all marketing initiatives that maximize lead quality generation through paid search strategy, remarketing campaigns, social advertising and more• Schedule and manage multiple consultants and agencies including design, paid digital, social media, public relations and web development• Lead the development and launch of new websites for Itz’ana and Ka’ana Resorts• Strategic development and ongoing management of digital and print assets – including websites, social media, content marketing, and collateral• Source and manage partnership opportunities with media outlets, retail brands, social influencers, organizations, etc.• Manage events, photo shoots, filming and media visits such as: HGTV filming, architectural photography, site visits with Robb Report and Conde Nast Traveler editors and more• Oversee and manage all brand creative design and language

• Strategize and implement PR and Marketing plans• Research, negotiate and manage marketing partnership opportunities by leveraging marketing goals and PR potential• Develop and implement hotel promotions that average up to 20% of hotel revenue• Work closely with sales team to align business needs with marketing strategy• Strategize with our ecommerce agency to better build our brand, create loyal customers and generating revenue• Create advertisements, direct mail pieces and on property collateral utilizing writing and art direction skills to create visual awareness and generate actions by consumers• Communication with local, national and international media securing coverage in such publications as USA Today, Travel + Leisure and The Miami Herald among many others• Manage and direct two national PR agencies in overall PR efforts for SLS South Beach and The Raleigh• Field, negotiate and manage production shoots• Staff media related photo/video shoots and media tours• Strategize and manage social media sites• Continually update and manage hotel content for all three hotel websites including sbe.com and content for smart phone application for SLS Hotel

• Transitioned and re-branded the property name and identity in all aspects leading up to renovation• Managed brand identity, positioning and messaging, including usage of all logos, approved images and design elements• Art directed and trafficked the design, approval, production and placement of all property collateral, marketing campaigns, and new brand concepts• Developed marketing and public relations budgets for 2011• Managed marketing and public relations agencies• Managed incoming press and special event inquiries• Coordinated on-property photo and film shoots• Coordinated with pr agency on upcoming media opportunities, special events and pitch angles• Managed and/or approve all content for marketing and public relations materials

• Strategized and implemented overall press efforts for the $750 million expansion of the Hard Rock• Organized and activated hotel packages • Managed incoming press inquiries for overall property • Organized and staffed special events (i.e. red carpets, grand openings, photo and film shoots)• Direct contact/property liaison for celebrity guests and VIP clients• Managed property photographers schedules• Maintained weekly and monthly entertainment and property listings• Coordinated and trafficked creative materials for Hard Rock nightclub Body English and popular tourist and celebrity destination – Rehab pool partyInterim PR Director November 2008 – February 2009• Assumed daily departmental responsibilities while appointed Director was on maternity leave• Managed and organized grand opening of new Poker Lounge• Coordinated with PR agencies press strategies and efforts in regards to the grand opening of concert venue The Joint • Coordinated and organized media FAM trip for closing of The Joint’s previous location, in preparation of its grand re-opening Summer 2010• Managed and organized grand opening of Rare 120 Steakhouse and Johnny Smalls restaurant• Presented PR updates and highlights at weekly executive staff meeting• Managed local and national PR agencies

• Directed creative writing efforts on a daily basis (i.e. press releases, media advisories, pitch proposals, etc.)• Organized and maintained media outreach and relationships in all gallery markets including Las Vegas, San Diego, Miami, Aspen, New York and throughout Hawaii• Researched and coordinated advertising opportunities within appropriate markets• Organized and staffed special events (i.e. gallery openings, artist meet & greets, etc.)• Coordinated with PR agencies on upcoming media opportunities, special events and pitch angles• Assisted in developing company brand and language for future growth

• Directed creative writing efforts on a daily basis for all client based materials (i.e. press releases, media advisories, pitch proposals, etc.)• Developed strategies for upcoming client events and/or pitch angles• Staffed and coordinated media based events including red carpet events• Communicated with local, regional and national media in regards to client relations