Meagan Cotter Email & Phone Number

New York, New York, Us

Volkswagen – Manage the VW USA Website• Oversee dotcom content and delivery projects, collaborating with internal teams such as ProjectManagement, Dev, Creative, Product Management, UX and Strategy• Built and maintained strong client relationships, acting as the main client contact• Execute yearly Model Year Updates spanning across ten different vehicle nameplates ensuringproduct accuracy and pitching new creative concepts and product developments• Help facilitate quarterly PI Planning sessions, mapping out the roadmap and fitting deliverablesinto the upcoming sprints

London, Gb

JLR – Manage the Jaguar & Land Rover USA Websites• Direct updates and maintenance for both brand websites, ensuring global standards are met whileadhering to US localization needs• Main lead for senior client relationships within the JLR digital marketing team• Lead programmatic digital banner production and media sponsorships• Review site analytics to see where improvements can be made and implement contentoptimizations• Successfully brought LandRoverUSA.com to the #1 ranking on the JD Power MWES survey andJaguarUSA.com up 16 points to a #5 ranking

New York, Ny, Us

Samsung – Supervised the Global CRM Account• Main client contact and in charge of briefs, addressing feedback and packaging up creative deliverables • Worked closely with Project Management to build timelines for each campaign while tracking hours and budget of the Account and Creative teams • In charge of Quality Assurance before final deliverables were sent out Crystal Cruises – Oversaw the Crystal Cruises Web Brand Refresh• Worked alongside Creative, Dev and UX to maintain and re-brand the Crystal Cruises website collaborating with the client on their vision • Assisted Project Management with timelines, creative reviews and keeping budget on track • Owned weekly client status and creative reviews, providing consolidated feedback to the internal teams

Detroit, Mi, Us

Managed the Tri-State and Upstate New York Ford Regional Account and Partnerships • Oversaw production and delivery of all digital assets collaborating with Project Managers, Creative, Media and Analytics teams whilst communicating and troubleshooting with vendors• Managed sponsorship partnerships with the Yankees, the Mets, New York City Football Club and the New Jersey Devils including all advertising deliverables and activation strategy • Created decks and presented at monthly client meetings and distributed the meeting minutes

Detroit, Mi, Us

Ran 30+ online advertising campaigns for the West Market Region• Collaborated with Account, Creative, Legal, Media, Analytics and AdOps teams to take campaigns from start to execution and analyze end results to report back to the regional Account team• Worked with online systems to communicate aspects of campaigns such as creative content, timeline and budgets• Sustained strong relationships with local and national publishers and assist with any issues

Southfield, Michigan, Us

Developed and tracked projects from concept to execution for Fiat/Chrysler Account• Managed work starts, timelines and tracked progress of full branded campaigns containing Broadcast, Digital and Print assets• Collaborated and communicated with Creative, Production, Media and Legal teams to ensure the client’s needs are met in an efficient and accurate manner• Daily tasks included developing creative briefs, production requests, reviewing all creative assets, attended recordings and weekly client status meetings

Bloomfield Hills, Michigan, Us

Assisted Account Team and Copywriter daily with tasks updating the clients' online presence, communication and inner-office workings. Worked with non-profit Cass Community Social Services to rebrand and give marketing suggestions with presentation at end of internship.

Bachelor’S Degree, Advertising Management

Advertising Study Abroad