Coty Brown Email & Phone Number

Portland, ME, US

Washington, DC, US

Washington, DC, US

• Leading the development of the Annual Fund and supporter outreach, engagement, and communications efforts, to expand the Individual Giving program and raise brand awareness for Prosperity Now.
• Responsible for developing and executing strategic plans for the Annual Fund to increase and diversify revenue streams for Prosperity Now.
• Leading the strategic direction, creation, and execution of multichannel appeals and campaigns for Prosperity Now's supporters and donors.
• Analyzing data and delivering reports on campaign and appeal performance.
• Working collaboratively with the Communications team and our Policy team to develop external-facing materials, assets, and initiatives, to engage and mobilize supporters.

Los Angeles, CA, US

• Implemented effective strategic marketing and communications initiatives at to build awareness, increase engagement, and position Melanin Meetups as a leading think tank for advancing black communities and healing and.
• Organized Illuminate speak-series events and working with the team to secure prominent speakers, including Sen. Corey Booker, Holly J. Mitchell, Alphonso David, Rep. Park Cannon for Melanin Meetups events.
• Built brand awareness for start-up by securing strategic media placements, including in The Washington Post, Travel + Leisure, and Black Enterprise.
• Led the development and implementation of strategies for membership growth, engagement, and retention.
• Advised and worked collaboratively with CEO on ancillary community outreach programs and initiatives, including The Better TogetherProject.

Washington, DC, US

• Developed, supported, and executed communications and outreach strategies to grow and increase support across constituent groups nationally for the DNC. Program raised over $100 million for the DNC, Biden for.
• Created messaging and communications for key surrogates, including Joe Biden, Kamala Harris, Barack Obama, Michelle Obama, Andrew Yang, Tim Kaine, Pete Buttigieg, and others.
• Was responsible for developing and deploying communications to donor database of more than 12 million.
• Analyzed data, leveraging A/B testing, and delivering reports essential to fundraising initiatives for the 2020 presidential election cycle.
• Collaborated with the 2020 Biden campaign on digital fundraising and communications strategy.
• Supported strategic digital communications outreach of 2020 VP nomination announcement of Kamala Harris.

Washington, District Of Columbia, US

• Developed, led and executed all donor communications and solicitation strategies to grow and increase support across constituent groups nationally for the Individual Giving program at UnidosUS.
• Developed and deployed the President’s Council Renewal Appeal and initiatives raising a total of $53,461 during FY19 3rd Quarter.
• Developed and deployed the Calendar Year End Appeal raising $67,000.
• Surpassed President’s Council membership fundraising goal of $350k for FY19, to raise $460k for President’s Council membership in FY19.
• Led creation and development of comprehensive, multichannel appeals, and independently raised more than $150k through donor appeals in FY19 for the UnidosUS Annual Fund, exceeding appeal performance in previous years.
• Developed and implemented new tools to streamline Individual Giving team processes, increase efficiency, effectively manage project timelines and deliverables and support fundraising efforts.

San Diego, CA, US

• Developed, executed and supported multi-channel campaigns to increase membership and engagement for the National Association of Secondary School Principals (NASSP).
• Led day to day marketing strategies and activities for education association client ensuring deadlines, budgets and key objectives were met.
• Developed strategic marketing plans and guided creative team in executing deliverables including emails, social media, print, direct mail, blog posts, website development, and rebranding.
• Developed and executed strategic communications plan for the launch of NASSP’s new Policy and Advocacy Center
• Assisted with B2B and B2C marketing campaigns for multiple annual conferences driving attendance and revenue.
• Maintained and updated content on client blog and website using WordPress.

Fairfax, VA, US

• Create strategic direction for Marketing Department. Drive growth and engagement through implementation of marketing plan and integrated, cross-channelcampaigns.
• Lead development and implementation of strategic marketing plan and integrated marketing campaigns, for all respective business units.
• Develop new and existing markets through extensive research and competitive analyses.
• Identify customer segments, create customer personas and develop targeted messaging for each segment.
• Responsible for leading and developing internal demand generation and lead nurturing programs.
• Develop and drive all external marketing communications and sales collateral: email, case studies, ad content, press releases, webinars, web content, reports, corporate brochures and brand messaging.

Reston, Virginia, US

• Independently lead development of entire marketing program. Managed all brand marketing activities and initiatives, ensuring overall profitability, revenue growth, maximum market penetration, brand awareness, lead.
• Responsible for strategic planning, brand architecture; gaining approval for and implementing marketing strategies to achieve established financial objectives.
• Created competitive positioning strategy and communications plan, directly resulting in 150% increase in site consumer traffic and 67% increase in online consumer engagement, the largest launch in company history.
• Created corporate branding standards and comprehensive positioning messages.
• Lead company re-branding initiative, including new logo design, PR activities and press releases to build brand awareness.
• Worked directly with major client, American Red Cross Store, to simplify the development and execution of their email marketing campaigns.

• Conducted extensive market research, to develop women's clothing boutique. Created, implemented, and managed comprehensive content marketing strategy and multi-level internet advertising campaigns, designed to increase.
• Strategized, developed and managed content marketing strategies for company.
• Aggregated current content performance analytics, identified immediate areas of improvement and implemented improved practices.
• Sought out new alternative channel growth and distribution opportunities for company (apparel, jewelry, etc.) which resulted in lowered costs for company, also increased company profits by 30%.
• Established, researched, strategized, and led UI/UX design and improvements with sanity checking utilizing A/B testing.

Alexandria, Virginia, US

• Engaged the principal building blocks of marketing to create and execute powerful, agile marketing operations; engineered to successfully generate leads through digital advertising, grow client-base and build brand.
• Managed strategic marketing planning for business, including, marketing collateral, advertising, market research and media relations.
• Analyzed content marketing best practices for industry, created an applied framework for organization which resulted in first consumer engagement strategy across various social media channels, led to 25% increase in.
• Developed, implemented and monitored social media marketing initiatives; increased the amount of followers by 60-70% on all social media sites, including Twitter, LinkedIn and Facebook.
• Lead design and development of website and web content; monitored all site traffic and data (Google Analytics).
• Lead media outreach initiative; garnered interest and attention of FOX 5 News, led to production of television segment with FOX 5 and increased exposure for company.

• Responsible for the promotion and strategies to establish and grow the brand presence in the market.
• Led consumer market research initiative for Executive team that resulted in the company name and brand.
• Prepared marketing plan for business proposal that resulted in company’s first multi-year deal valued in excess of $12M and profitable at inception.

• Conducted research and analyzed market data to identify and assist leadership in capitalizing on areas of opportunity for performance improvement to improve customer experience and increase revenue.
• Developed the Social Media National Marketing campaign, which improved customer feedback, loan experience and significantly reduced the company's exposure to Federal Compliance Audits.
• Served as the Marketing Lead to develop the corporate website which resulted in providing consumers a unified platform to access all corporate products and services.
• Developed the communication plan for the implementation of the enterprise Mobile Computing Strategy, plan was adopted by Chief Information Officer (CIO).

• Reviewed and analyzed market research and data; identified and communicated areas of opportunity for performance improvement to increase revenue.
• Conducted market research that assisted in closing multiple deals ranging from $300K - $45M for Higher education, Municipal and Corporate Clients.