Cristine Couldridge Email & Phone Number

West Lafayette, Indiana

Columbus, Georgia

Responsible for local and national budget achievement, syndication programming, news growth and digital engagement in news. Oversee the marketing department for promotional messages, news topicals and contesting. Manage inventory, set rate structure and sell out levels. Responsible for budgeting for sales news and marketing annually. Member of Rotary of Columbus.Notable Achievements:Achieved 115% of new local direct business in 217Increased national market share 4% for station while market was in negative growthNegotiated new programming with syndicators to create a flow and increase share of viewers in Early FringeCreated new website and digital revenue stream for the local sales teamResponsible for political advertising, LUR and FCC site for political advertising.

Midland, Tx

Responsible for local and national strategies to achieve budget goals. Recruit and train local account executives. Create sales initiatives to reach budget goals. Oversee local sales team to increase local business and maintain relationships with current clients. Oversee National rep firms of Petry and Telemundo to deliver National budget goals. Oversee staff of 12.Notable Accomplishments:Increased local sales 15% on Telemundo stationIncreased National Regional rates by 15% while increasing station shares by 20%Achieved a 157% gain in Olympic revenue from 2010 OlympicsSet strategy of increasing rates as station gained audience becoming market leaderIncreased overall sales from 2012 to 2013 by 30% on KWES, KTLE and KTXCIncreased digital sales by 45% from 2012 to 2013.CW became affiliate on January 1, 2014 and have generated over $5000 in new revenue for the 1st Qtr. '14Increased market share from 22% in 2011 to over 44% in 2013

Challenged to increase local sales billing during a recession. Aggressively recruited and trained new Account Executives to deliver strong market share of local revenue. Worked with General Sales Manager, News Director and Promotion Director to deliver creative, effective marketing solutions for local clientele. Strengthened key account relationships to increase share of local revenue. Oversaw staff of 10.Notable Accomplishments:Delivered 26-28% of market revenue share Increased new local direct billing 110% from 2009-2010, and 45% 2010-2011Increased web billing 30% from 2009-2010, and 15% 2010-2011New Hires added over $75,000 in new billing 2009-2010, and $110,000 2010-2011

Started a new buying service to place media for Kiner Communications. Negotiated contracts for office space, Strata media buying software, new business, Arbitron, Nielson. Oversaw staff of 3.Notable Accomplishments:Created effective promotions for Fantasy Springs Resort and Casino utilizing local mediaPlaced local and regional media for Fantasy Springs Resort & Casino including broadcast, print and outdoor mediaPlaced local and regional media for Kaiser Restaurant Group and Pete Carlson Golf & TennisCreated campaign for Homewood Suites LaQuinta Grand Opening

Managed national advertising accounts in unison with national rep firm, Katz Communications. Created non- traditional revenue stream within local community including concerts, remotes and special incentive trips.Notable Accomplishments:Increased regional billing 30% Created $50,000 in non-traditional revenueConsistently achieved budget goals

Placed Los Angles radio buys for Ralph's, Vons, Albertsons, Trader Joes, and Home Depot. Opened the Palm Springs office and worked independently to place Palm Springs broadcast media. Communicated daily with Los Angeles supervisors and account managers to insure client satisfaction. Oversaw staff of 1.Notable Accomplishments:Negotiated local media rates to align with Western International Media best practicesPlaced over $5 million in local media market including television, radio and cable TV

Managed radio placement for Taco Bell for all US spot markets. Presented completed media buys and promotions to corporate Taco Bell marketing officers as well as franchisee board members. Created and managed radio promotions to insure they adhered to Taco Bell's promotional calendar and clientele. Oversaw staff of 5 buyers.Notable Accomplishments:Los Angeles Radio market specialist with strong relationships with radio managementPlaced radio buys for Universal Studios, Pacific Bell, Levis and SC Johnson