Amanda Coulter Email & Phone Number

Columbus, Ohio, United States

• Led project kick-off meetings, bringing partners and necessary team members to the beginning of each project; prepared agendas, followed up with conference reports, initiated projects in the Workfront system.• Interacted with internal stakeholders to ensure project requirements were achieved through established operational processes and procedures.• Maintained external vendor relationships; when necessary, commissioned freelancers, agency partners, or others.• Implemented and managed changes and interventions to achieve project outputs.• Provided updates to AVP of Marketing and Communications, Associate Director of Marketing Operations, Associate Director of Creative, and other leaders with project status, issues, risks, and potential resolutions as each project progressed.• Assisted in maximizing efficiency and effectiveness through the definition and refinement of marketing operations.

Columbus, Ohio, United States

CP Kelco is a global nature-based ingredients company servicing the food, nutrition, pharmaceutical, and consumer care markets. • Led strategic development of marketing initiatives to boost traffic, engagement, leads, sales, andcustomer retention.• Used B2B marketing skills across various channels like print, digital, email, PR, and events toenhance brand visibility and market position.• Managed global Consumer Care growth program, overseeing marketing efforts for personal,home, and healthcare segments.• Collaborated on global content marketing strategy with key stakeholders.• Directed content marketing campaigns and channel selection in line with brand strategy.• Oversaw global Sustainability/ESG content strategy development.• Built strong relationships with senior management for efficient execution.

Columbus, Ohio

ABITEC is a global manufacturer of specialty ingredients for the food, pharmaceutical, nutrition, and consumer care markets.• Led strategic marketing communication efforts across four major business units.• Managed a team to develop marketing content for various platforms.• Contributed to senior leadership and strategic goal setting.• Implemented digital marketing plans across multiple channels.• Managed program budgets and assessed campaign performance.• Collaborated with commercial teams for customer-centric presentations and productdevelopment.• Ensured compliance with advertising standards and provided guidance to the team.• Provided product training and initiated sales and marketing collaborations.• Organized over 30 global trade shows and conferences annually.• Negotiated advertising contracts across different media channels.• Oversaw onboarding and training for a new CRM system (SFDC).

Columbus, Ohio

• Managed key customer account with sales over $2 million.• Handled all accounts related to their specialty fiberglass products.

Delaware, Oh

• Created and implemented marketing strategies to increase product and service sales.• Led teams for product strategy, pricing changes, innovation, and web development.• Launched integrated marketing campaigns across various channels, resulting in $3 millionannual sales growth.• Led the market launch of a new product line, identifying customer segments and establishing astrong brand identity.• Developed and managed a modern web portal, improving communication and sales support.• Collaborated with media outlets to improve corporate communication.• Improved sales support materials like catalogs and training brochures.• Conducted ongoing customer research to identify and address unmet needs.

Delaware, Oh

Hebron, Oh

• Led marketing efforts for a specific business unit.• Developed and executed yearly marketing plans and product strategies.• Managed product positioning and pricing based on market trends.• Created content and value propositions.• Implemented marketing campaigns across various channels.• Supported the commercial team with necessary tools and materials.• Contributed to R&D innovation by assisting in new project and product launches.

Columbus, Oh

Lexington, Ky

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