Alison is passionate about research and its possibilities for improving quality of life and life chances. She specialises in communications across a variety of commercial and public service sectors. One of the first UK qualitative researchers to start working online, she has built a reputation for innovation, creativity, thoroughness and attention to detail.She founded Counterpoint Research in 1991, and highlights of her career include being severely disrespected for giving a paper arguing that TV on demand was too much effort for viewers (way back in the first rush of excitement about all things digital at Manchester University Broadcasting Symposium) and being labelled a "lilly livered liberal apologist" in a blog covering the report on "Childhood Wellbeing" for DCSF.Specialties: All types of online, face to face, telephone and new media approaches, covering Public Sector, Media, Financial, and IT research.
Listed skills include Qualitative Research, Quantitative Research, Customer Insight, Focus Groups, and 20 others.