Mark Leach Email & Phone Number

Denver, Co, Us

Stockholm, Stockholm, Se

Worked cross-functionally with leaders in sales, marketing and product to develop and lead GTM strategies for the world’s largest SaaS-based consumer research exchange. Strategic and tactical collaboration with cross-functional, global teams to drive adoption initiatives. Developed GTM programs, sales enablement materials and customer communications supporting complex SaaS products.PRODUCT MARKETING: Owned and executed product launches and cross-functional alignment with global marketing, product and sales teams. Also responsible for marketing cybersecurity and respondent quality initiatives.GTM PROGRAMS: Developed and optimized multiple, simultaneous marketing campaigns to drive pipeline growth. Produced webinars, white papers, blogs and email programs.SALES ENABLEMENT: Subject matter expert. Closely collaborated with global sales teams to develop and maintain product messaging, buyer personas, case studies and customer journey maps.COMPETITIVE ANALYSIS: Conducted ongoing industry and competitor research to inform GTM strategies and provide actionable insights to the product management team to influence feature development.

Denver, Colorado, Us

Inventory and order management software for online retailers. Was responsible for 3 SaaS brands – Cin7, DEAR Systems and Cin7 Orderhive. Content strategy increased organic web traffic by 40% in a 3-month period resulting in a consistent flow of marketing-qualified leads (MQL).Sales enablement for 3 global SaaS brands. Content planning, creation and distribution. STRATEGY AND EXECUTION: Conducted extensive customer research, developed campaigns and wrote product-centric content for publication on websites, social media; and in blogs and emails.DIGITAL MARKETING: Google ad optimization and SEO strategy to optimize content and drive organic traffic.SALES ENABLEMENT: Developed collateral, conducted competitive intelligence and created easily customizable sales tools. COLLABORATIVE TEAMWORK: Coordinated creative resources and executed product feature launches with cross-functional, global teams.

Louisville, Co, Us

Marketing agency that serviced a client base ranging from global corporations to startups.Led the development and execution of complete go-to-market strategies in software, renewable energy, nutritional supplements and video production.STRATEGY AND EXECUTION: Conduct extensive market research, design inbound and outbound marketing programs, lead content development, manage creative resources and execute product launches.DIGITAL MARKETING STRATEGY: Champion, develop and execute digital marketing campaigns coordinating content development, social media channels, SEO, paid media and automated email marketing.MARKET RESEARCH: Conduct extensive research to identify profitable target markets and implement voice of the customer interviews with key decision makers to develop compelling value propositions. SALES ENABLEMENT: Develop and execute buyer journeys. Buyer journeys represents a blueprint of structured, actionable sales and marketing steps to engage internal champions and key decision makers.

Kings Langley, Hertfordshire, Gb

Responsible for the strategic growth of a new line of business building solar farms to power commercial and industrial facilities. DIGITAL MARKETING STRATEGY: Champion, develop and execute the company’s first digital marketing campaign coordinating content development, social media channels, SEO, paid media and automated email marketing.MARKET RESEARCH: Conduct extensive research to identify profitable target markets and implement voice of the customer interviews with key decision makers to develop compelling value propositions. SALES ENABLEMENT: Develop and execute on a formal sales process that includes phone scripts, market intelligence and a buyer journey. Buyer journey represents a blueprint of structured, actionable sales and marketing steps to drive demand and keep customers and prospects engaged.

Colorado state chapter of the national American Marketing Association.Wrote and directed the creation of all public communications. Content included event and membership promotions and original content series.CONTENT CREATION: Developed a monthly content series called “Rejuvenate” that offered insights to alleviate the common work stressors that all professionals face.

Award-winning SaaS product development; an EchoStar Company.Launched a customer support enterprise Software-as-a-Service (SaaS) platform into the B2B marketplace. Launched a customer support enterprise Software-as-a-Service (SaaS) platform into the B2B marketplace. Developed and executed multi-channel go-to-market strategies tailored to diverse market segments. Staff of 3. SUBSCRIBER GROWTH: Designed B2B enterprise marketing campaigns that built end user base to 14M over 3 years.PRODUCT MARKETING: Developed branding, messaging, positioning, public relations and content.CREATIVE DIRECTION: Coordinated in-house and agency work supporting product launches and feature releases.PRODUCT DEVELOPMENT: Led UI/UX team, Beta and consumer product testing initiatives. Coordinated multiple feedback channels to identify and validate feature requirements.CONTENT MARKETING: Planned, wrote and measured the effectiveness of thought leadership content across social media. A superb storyteller.

Apparel manufacturer and retailer of private label active wear.Designed a complete global marketing strategy that included competitive analysis and a campaign structured by global region.GLOBAL MARKETING: Developed a marketing plan to open six international retail locations.INDUSTRY ANALYSIS: Conducted extensive industry and consumer research for each major global region.

Highlands Ranch, Colorado, Us

National creative agency and web development firm. Expanded the agency’s application development output by overseeing the production and execution of creative B2B digital strategies. Designed and implemented innovative digital solutions that aligned with customer needs and business goals.BUSINESS DEVELOPMENT: Structured key product and service offerings doubling revenue growth.MARKET PENETRATION: Identified, pursued and won a national real estate network as a primary client.REVENUE GROWTH: Introduced monthly hosting and maintenance fees.

London, United Kingdom, Gb

FinTech software and managed services provider for the world’s largest banks and investment firms.Collaborated with global sales force, executive and business development teams to deliver integrated B2B marketing programs, product launches and engagement strategies that significantly drove revenues and encouraged consumer adoption.GLOBAL MARKETING: Sparked a 350% growth in recurring revenues (from $12M to $40M) over 5 consecutive years.MARKET SEGMENTATION: Boosted top line revenue by $4M/yr. by identifying and capturing the financial news media space.DEMAND GENERATION: Generated $2.1M/yr. within 4 months of launching a web-based enterprise platform.COST SAVINGS: $2M+/yr. in savings by developing and producing all marcom in-house.M&A PROCESS: Increased the company’s value by $20M above the original target.