Courtney Garcia Email & Phone Number

United States

-Oversees all global marketing and communications, encompassing media relations, crisis communications, social media marketing, and content strategies for Innovent Biologics’ new CDMO subsidiary Altruist Biologics.-Manages all conference and event planning, including target setting, logistics and execution, and visual design direction for promotional materials.-Liaises with key media outlets and journalists to extend public relations initiatives and build out brand awareness.-Develops and manages the overall marketing budget, and defines areas to maximize ROI-Leads the development and implementation of lead generation strategies and campaigns-Works closely with Sales and Business Development leadership to identify key marketing platforms that can help drive revenue growth and support sales pipelines.

-Manages the Global Media Communications group, encompassing media relations, crisis communications, corporate communications, LinkedIn marketing, and content strategies.-Develops and manages quality of all global content: press releases, thought leadership articles, conference decks, video scripts, paid ads, website copy, and C-suite speeches.-Sets strategies for CEO communications with employees - highlighting company values, DEI agendas, and global initiatives.-Liaises with key media outlets and journalists to extend public relations initiatives.-Handles all sustainability messaging including social media, PR, video scripts, website copy, and CEO speeches/letters-Support for Google analytics and SEO managementNOTABLE ACHIEVEMENTS-Contributed to the submission for HRH King Charles' Sustainable Markets Initiative's Terra Carta Seal, which Samsung Biologics was awarded in 2022.

LICENSED BRAND-Worked on press kits, press releases, seasonal linebooks and marketing messages for licensed brands like Armani, Kate Spade, Michael Kors and more.-Standardized all product description copy across 17 brands, working cross-channel to ensure consistency.-Concepted the storyboard and wrote the scripts for Zodiac’s videos, such as Discover Your Legacy (326K views) and Swiss-Made Legacy (936K views).-Experienced in managing a team of writers (full-time & contract) and setting marketing KPIs.CORPORATE COMMUNICATIONS-Content writer for FossilGroup.com and Fossil Foundation storytelling.-Worked alongside the Vice President of Sustainability and team to collaborate on effective messaging for company's key sustainability strategies.-Developed and executed a new employee communications series and website to enhance Fossil Group's “Make Time for Good” mission that highlighted the company’s corporate responsibility and employee engagement.

FOSSIL BRAND -Managed and produced messaging for ecommerce outlets like the Fossil website, full-priced and outlet emails, web collages (in coordination with Amazon), social media tie-ins and paid advertising.-Created copy for print media like seasonal catalogs, store assets, and key events like CES and Baselworld.-Collaborated with marketing and CRM to increase open rate metrics.-Named the company's first smartwatch (Fossil Q) and played a key stakeholder role in the concepting and copywriting of the Fossil Q App, a software designed to support Fossil's hybrid smartwatch category. CORPORATE COMMUNICATIONS-Wrote engaging articles like brand announcements and employee stories for Fossil Group's corporate website.-Storyboarded and scripted the "Make Time For Good" video that details the company's sustainability goals.-Collaborated with senior leadership on messaging campaigns

-Produced messaging for ecommerce outlets like the Fossil website, full-priced and outlet emails, Amazon promotions, product descriptions, social media tie-ins and paid advertising.-Created the brand's first copy style guide as well as established a structure for product descriptions across all categories.-Created the Skagen brand's first brand guide for consistent messaging and visuals across all channels.-Concepted and wrote the major retail stories, ensuring that it aligned with Skagen's Danish principles.

Dallas/Fort Worth Area

-Edited copy for publication for all major events.-Worked alongside the Manager of Learning Partnerships with the planning and implementation of the docent training program.-Compiled research for docent and educator packets on new exhibitions.-Assisted in the implementation of all general public, school and special events, such as the Chinese New Year Festival and Family Art Days.

Dallas/Fort Worth Area

-Transcribed recordings and copy-edited stories to go on-air for the afternoon and evening news time slots. -Worked in Adobe Audition to clip and edit sound bites.-Reported on events in the DFW metroplex, everything from breaking news to feature stories like a haunted house tour: http://keranews.org/post/haunted-house-delivers-plenty-chillsNOTABLE ACHIEVEMENTS-Houston Press Club Lone Star Award winner

Dallas/Fort Worth Area

-Edited multiple news briefs on tight deadlines.-Reported and wrote breaking news stories for DallasNews.com.-Worked with staff on researching information and gathering data for investigative and long-form articles.

Playwriting And Screenwriting

Continuing Education, Korean Studies

Bachelor'S Degree, Journalism

Activities and Societies: North Texas Daily, Student Government Association, National Association of Hispanic Journalists

Bachelor Of Arts - Ba, French Studies